Let’s talk about digital marketing courses! The world of digital marketing is constantly evolving and keeping up with the latest trends and strategies is essential for success.
I recently took a into the best digital marketing courses available and compiled a list of the top 25 for 2024. I’m sharing my experience and insights with you because learning and growing together is what it’s all about!
Ready to level up your marketing game? 🤯 Check out SEMrush Academy’s free SEO Fundamentals course and unlock the secrets of online visibility. Get started now and dominate the search engines!
SEO Fundamentals: The Building Blocks of Online Visibility
Ready to level up your marketing game? 🤯 Check out SEMrush Academy’s free SEO Fundamentals course and unlock the secrets of online visibility. Get started now and dominate the search engines!
SEO is the foundation of online visibility.
Learning the fundamentals of SEO will give you the power to attract organic traffic and boost your website’s ranking in search engine results pages.
These courses will equip you with the knowledge to understand on-page off-page and technical SEO so you can establish a strong foundation for your website’s success.
Semrush Academy’s Free SEO Fundamentals Course
Semrush Academy’s SEO Fundamentals course is an excellent starting point for beginners or those who need a refresh.
The course delivered by Kyle Byers Semrush’s Director of Growth Marketing offers a clear and concise breakdown of SEO concepts.
With 15 years of experience under his belt Byers guides you through the essentials including keyword research technical SEO and strategies for boosting website visibility.
The best part? It’s completely free! And if you’re a bit competitive they even offer a certification exam to prove your knowledge.
Yoast SEO for WordPress Websites
Yoast’s free SEO course is specifically tailored for WordPress websites which dominate the online landscape powering a whopping 43.2% of all websites.
This course covers the basics but also delves into slightly more advanced concepts like site structure crawlability and page speed optimization.
It’s a great option for marketers and entrepreneurs who want a solid understanding of how to optimize their WordPress websites for SEO success.
HubSpot’s SEO Training Certification Course
HubSpot’s SEO Training Certification course offers a fast-paced learning experience for marketing generalists who need a comprehensive overview of SEO principles.
The course is divided into six modules each focusing on a different aspect of SEO such as building backlinks SEO reporting and more.
The instructors Rachel Sheldon and Matthew Howells-Barby bring a wealth of experience to the table making the course both informative and engaging.
Peak Ace’s Technical SEO Deep Dive
Technical SEO can be a bit overwhelming but Peak Ace’s course breaks it down into digestible chunks.
Led by Bastian Grimm the course explores over 30 specific technical SEO components including crawlers robots.txt files redirects site speed and hreflang.
Each video segment is concise usually no longer than seven minutes making the learning process easy to manage.
This is a great option for those who want to deepen their understanding of technical SEO and take their skills to the next level.
Wes McDowell’s Local SEO Strategies
For local business owners local SEO is paramount.
This course delves into the strategies that can help brick-and-mortar businesses dominate local search results.
Wes McDowell a web strategist with close to 15 years of experience guides you through local SEO ranking factors keyword research using Google Business Profile and more.
It’s a must-have course for businesses looking to attract local customers and grow their online presence.
Marketing Analytics: Data-Driven Decisions for Success
In the world of digital marketing data is king.
You need to be able to track analyze and interpret marketing data to make informed decisions and optimize your strategies.
These courses will teach you how to leverage marketing analytics tools and gain valuable insights from your data.
Data Driven U’s Google Analytics 4 Google Tag Manager and Google Search Console Course
This course sets itself apart by focusing on the integration of three powerful Google tools: Google Analytics 4 (GA4) Google Tag Manager and Google Search Console.
It teaches you not only how to use these platforms but also how to integrate them with SEMrush to extract even more valuable insights.
Jeff Sauer founder of Data Driven U leads the course sharing his expertise gained from teaching over 50000 marketers.
Meta Marketing Analytics Professional Certification: Understanding Meta’s Data Ecosystem
This in-depth course provides a comprehensive overview of Meta’s marketing analytics tools.
It covers the fundamentals of Facebook Ads Manager and dives into advanced topics like campaign analysis A/B testing and evaluating key performance indicators (KPIs). The course is led by Anke Audenaert CEO of Aptly and adjunct professor at UCLA’s Anderson School of Management.
Earning a certificate requires successfully completing five modules and passing 16 quizzes.
Google Skillshop’s GA4 Fundamentals Course
Google Skillshop’s free GA4 Fundamentals course is perfect for beginners who want to learn how to use the latest version of Google Analytics.
The course is divided into nine modules each covering different aspects of GA4 such as the user interface managing events creating reports and using filters.
This course is just one of many free resources available through Google Skillshop which offers training programs for various Google platforms including Google Workspace and Ad Manager.
Content Marketing: Creating Engaging and Valuable Content
Content marketing is all about creating valuable content that attracts and engages your audience.
This type of marketing is essential for building trust and relationships with potential customers.
These courses will help you develop the skills you need to create effective content that drives brand awareness and growth.
ContentYum’s Content Marketing Strategy Course
This course goes beyond the basics of content writing.
It focuses on integrating content marketing into your overall marketing strategy.
Led by Ashley Segura Chief Marketing Officer of ContentYum the course covers 13 modules including topics like aligning business goals with your content conducting competitor research auditing existing content creating content calendars and measuring ROI.
It’s a comprehensive guide to creating a winning content marketing strategy.
Copyblogger’s Content Marketing for Business Course
This course created in partnership with UC Davis and Copyblogger takes a strategic approach to content marketing.
Sonia Simone founder of Copyblogger walks you through crafting a content marketing strategy that aligns with the customer journey.
You’ll learn how to create content that resonates with your audience at every stage from awareness to purchase.
The course is self-paced and available for free for 90 days making it a great option for busy marketers.
Advanced Content Marketing: From Beginner to Expert
This course despite its name does a fantastic job of starting with the basics making it accessible to those new to content marketing.
It then builds upon those foundational concepts exploring advanced strategies beyond the basics of creating effective content.
The course covers a wide range of topics from influencer marketing and social media to content marketing ROI experiments and more.
It’s a comprehensive and well-rounded course that will equip you with the knowledge to create compelling and successful content marketing campaigns.
Backlinko’s Content Marketing Blueprint: Scaling Your Website with Blog Content
Brian Dean founder of Backlinko shares his expertise in this course teaching participants how to leverage the power of blog content to drive website growth.
The course covers practical tips for developing content ideas using different content templates and formats and implementing effective content promotion strategies.
Dean’s insights coupled with his website’s immense popularity make this course a valuable resource for content marketers.
Chima Mmeje’s Content Marketing for Business Growth Course
This course focuses on the business value of content marketing.
It helps participants understand how to create a content marketing plan and track the right metrics to measure its success.
Chima Mmeje an experienced freelance SEO writer and strategist leads the class sharing actionable tips and tools such as Semrush’s Topic Research to help you drive lasting business growth.
Artificial Intelligence (AI) in Marketing: The Future of Marketing
Artificial intelligence (AI) is rapidly transforming the marketing landscape offering marketers new tools and opportunities to automate tasks personalize experiences and gain valuable insights.
These courses will introduce you to the world of AI in marketing and help you learn how to leverage these cutting-edge technologies.
HubSpot’s AI Marketing Course
This course offers a great introduction to the role of AI in marketing.
It covers topics like AI prompt writing using predictive analytics to forecast consumer and market trends and the ethical considerations of using AI.
The course is taught by Crystal King a HubSpot Academy social media professor and GrubStreet workshop instructor.
AI Tools for Marketers by Victoria Rusnac
This course focuses specifically on using AI tools across various marketing functions.
Victoria Rusnac former CAROL Bike Fractional CEO leads the class with a strong emphasis on ChatGPT.
The course breaks down AI use cases in paid search paid social content marketing and more.
It provides high-level explanations of marketing topics and prescribes ways to use AI along with specific prompts in each area.
AI for Business: Strategy and Applications by Rajkumar Venkatesan
This course takes a broader approach to AI examining it from a macro perspective.
Led by Rajkumar Venkatesan a professor at the University of Virginia’s Darden School of Business the course explores how AI algorithms networks and data contribute to improved business performance.
Venkatesan uses real-world examples to make complex concepts easy to understand.
Influencer Marketing: Connecting with Your Audience through Influencers
Influencer marketing has become a dominant force in the marketing landscape with influencer marketing projected to grow to a $24 billion industry by the end of 2024. These courses will teach you how to leverage the power of influencers to reach your target audience and grow your business.
Semrush Academy’s Influencer Marketing 101 Course
This beginner-friendly course guides you through the process of launching your first influencer campaign.
You’ll learn how to conceive develop and execute campaigns gaining a clear understanding of the steps involved in designing overseeing and analyzing influencer marketing efforts.
Camille Kennedy a marketing consultant with 15 years of experience leads the course sharing her insights on working with influencers and celebrities.
SEO-PR’s Comprehensive Influencer Marketing Course
This course is one of the most detailed influencer marketing classes available offering a into the topic.
Led by Greg Jarboe founder of SEO-PR and professor at Rutgers University the course teaches participants how to create and tailor campaigns for B2B B2C and nonprofit organizations.
It includes a final project that has real-world value: drafting a pitch deck for a social media influencer campaign strategy.
Virtual Reality (VR) and Augmented Reality (AR) in Marketing: Interactive and Immersive Experiences
VR and AR technologies are revolutionizing the way brands engage with consumers.
From creating interactive content to showcasing products in action these technologies offer marketers exciting new ways to enhance customer experiences.
These courses will help you learn how to incorporate VR and AR into your marketing strategies.
VR/AR in Marketing: A Comprehensive Overview by Nisha Burton
This course covers both the technical and creative aspects of VR and AR in marketing.
It explores the benefits of both technologies and provides practical tips on how to use them effectively.
You’ll learn how to create immersive experiences that resonate with your target audience.
Instructor Nisha Burton co-founder of Reflective Brands and adjunct instructor at Southern Oregon University brings her expertise in VR and AR to the class.
AR and VR in Marketing: From Beginner to Expert by Catherine Henry
This course provides a well-rounded overview of AR and VR covering the current use of these technologies in marketing their business value and best practices for applying them to strengthen your brand and ROI.
Catherine Henry Managing Principal and AI innovation expert at EPAM Systems leads the class sharing her insights on the potential of VR and AR for marketers.
Meta Spark for Marketing: Unlocking the Power of Augmented Reality
This course offers practical tips and examples on using Meta Spark to enhance your marketing efforts.
While the course focuses specifically on Meta Spark many of the concepts and strategies can be applied to other AR tools.
It’s a great option for those who want to dive into the world of AR and learn how to use a powerful AR tool.
Digital Marketing Degree and Certificate Programs: Taking Your Skills to the Next Level
If you’re ready to take your digital marketing career to the next level consider pursuing a degree or certificate program.
These programs provide a more in-depth and comprehensive learning experience covering a wide range of marketing topics and equipping you with the knowledge and skills you need to excel.
Yale School of Management Executive Education’s Digital Marketing Program
This online program is designed for busy professionals who want to advance their careers in digital marketing.
Through eight modules you’ll cover core marketing topics such as owned and paid media social media and new technologies digital marketing frameworks data analysis and more.
The program emphasizes strategic thinking helping you develop the skills to execute long-term marketing strategies.
The course is led by Jiwoong Shin and K Sudir both professors at Yale with decades of experience in marketing brand management and data analytics.
Harvard Business School Online’s Digital Marketing Strategy Program
This program blends traditional learning with real-world insights from prominent business figures including L’Oreal Chief Digital and Marketing Officer Asmita Dubey and Adobe CEO and President Shantanu Narayen.
Through six self-paced modules the course covers topics such as marketing strategies in the digital age budget allocation and performance measurement.
It’s a great option for professionals and entrepreneurs who want to enhance their strategic marketing skills.
Wharton’s Digital Marketing Strategy Program
This comprehensive and practical program is led by Wharton professors Jonah Berger Peter Fader and Raghuram Iyengar.
You’ll learn how to boost brand awareness and sales choose appropriate metrics and conduct market research using the latest frameworks.
It’s a valuable program for professionals who want to expand their digital marketing skills and stay ahead of the curve.
Oxford University’s Digital Marketing and Social Media Strategy Program
This eight-week program focuses on creating integrated social media and digital marketing strategies.
It goes beyond specific marketing channels teaching you how to leverage marketing psychology and community building to support your strategic efforts.
By completing this program you’ll gain access to the LinkedIn Oxford Executive Education Alumni group and edX’s Career Engagement Network.
Investing in Your Future: Embracing the Journey of Learning
Starting a digital marketing course can feel overwhelming but remember that you’re investing in yourself and your future.
Embrace the learning process take notes take breaks and enjoy the journey of expanding your knowledge and skills.
Semrush Academy is committed to providing you with the resources you need to learn and grow.
When you’re ready to put your newfound knowledge into practice sign up for a free SEMrush account.
With over 55 tools to support your marketing efforts you’ll gain practical skills and insights that will help you elevate your marketing career.
So what are you waiting for? Take that first step towards becoming a digital marketing expert.
The future of marketing is exciting and it’s waiting for you!
Ready to level up your marketing game? 🤯 Check out SEMrush Academy’s free SEO Fundamentals course and unlock the secrets of online visibility. Get started now and dominate the search engines!