Oh honey let’s talk about this “E-E-A-T” thing.

Check our top articles on The Extra ‘E’ in E-E-A-T

It sounds like a funny little recipe doesn’t it? But it’s actually something Google’s been cookin’ up for a while now and it’s awfully important if you’re trying to get your voice heard online.

It used to be just E-A-T – Expertise Authoritativeness and Trustworthiness.

But now they’ve added an extra “E” for Experience.

Think of it as the secret ingredient that makes the whole dish sing.

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The Extra “E”: Why Experience Matters

Now you might be thinking “Well I know my stuff.

I’m an expert!” And that’s wonderful! Expertise is a key piece of the puzzle no doubt about it.

But Google wants to see more than just book smarts.

They want to see that you’ve lived and breathed what you’re writing about.

It’s the difference between reading about baking a cake in a cookbook and actually having baked a hundred cakes yourself burnt a few along the way and learned from those mistakes.

You see dearie in today’s world there’s a flood of information online.

Much of it’s generated by machines and while artificial intelligence is amazing in its own right it lacks that essential human element that lived experience.

It just doesn’t have the same kind of heart and soul.

Google is trying to weed through the digital weeds and find the real gems the content created by folks who truly understand their subject.

The kind of content that feels authentic and relatable.

The Difference Between Expertise and Experience

Now let’s get this straight.

Expertise and experience ain’t the same thing.

Expertise is having the knowledge and skill like a seasoned chef knowing all the fancy techniques.

Experience is the hands-on been-there-done-that wisdom the chef who’s actually spent years in the kitchen dealing with burnt soufflés and temperamental ovens.

Both are essential but experience is the new kid on the block.

A travel blogger can have amazing writing skills (expertise) but if they’ve never set foot in the places they’re describing their content will lack that personal touch that authentic feel.

See? It’s all about that real-life connection.

This new E-E-A-T standard is Google’s attempt to filter out the fluff and highlight the genuine articles.

They’re trying to present users with credible information that is born from true understanding and first-hand knowledge.

So while expertise certainly remains important the addition of ‘experience’ makes it clear that Google is aiming to prioritize content rooted in lived experience.

The writing style becomes less important than demonstrating one’s lived experiences.

How to Inject That Extra “E” into Your Content

So how do you show Google (and your readers) that you’ve got the goods? How do you sprinkle that extra “E” throughout your content? It’s all about demonstrating that you’re not just regurgitating facts; you’re sharing your own personal journey.

Psst! Wanna boost your Google game and finally get that sweet, sweet organic traffic? 🤔 This blog post spills the tea on E-E-A-T (and it’s NOT what you think 😉). Learn how to add that extra “E” (Experience!) and watch your content climb the ranks! 🚀 Level up your content game now!

Think about it.

Would you trust a doctor who’s only read medical books but never treated a patient? That’s why Google wants authentic content.

Show Don’t Just Tell

Forget stuffy academic writing.

Get personal get relatable and paint a picture for your reader.

Instead of saying “This restaurant has great food” tell them about the time you had dinner there what you ordered who you were with and how the dish tasted.

That way you’re allowing your readers to taste it for themselves almost.

Tell the full story and include the details!

Instead of just saying “this product works great” describe your personal experience using it the results you achieved and any challenges you faced along the way.

The more real and relatable your content the more your readers will feel a connection with you.

Adding photos or videos is a fantastic way to boost that “experience” factor it’s like showing and telling at the same time.

Think of those Instagram food posts.

They’re captivating because they show us the food the process and sometimes the person who made it.

They offer a taste of the experience a snippet of their lives.

Embrace the Power of Storytelling

My goodness storytelling is essential especially when demonstrating experience.

Stories aren’t just for kids; they’re how humans connect.

They’re the way we process and understand information.

A story humanizes your expertise and grounds your writing in reality.

It gives your audience a sense of who you are and allows them to relate to your experiences.

Weaving a narrative around your expertise makes your content more engaging credible and ultimately more impactful.

Storytelling is about building a connection and building that connection is key to success.

Acknowledge Your Sources (and Cite Them!)

Now darling don’t be afraid to give credit where credit’s due.

If you’re drawing upon other people’s work be sure to cite your sources.

It shows you’re diligent thorough and honest.

It also builds trustworthiness.

In academic circles citing your sources is common.

It’s actually expected.

In the world of SEO it’s no different.

Using citations showcases intellectual honesty and strengthens the overall credibility of your content.

Beyond the Content: Website Optimization

Now even the best-written content won’t shine if your website is a mess.

Think of it like a beautiful painting displayed in a dilapidated frame.

It needs a nice home to be properly appreciated.

Your website needs to be fast secure and user-friendly.

A slow-loading website is a recipe for disaster even if your content is golden.

So make sure your website is well-optimized for speed and security.

There are many web hosting services available choose one that works for you.

Choosing the Right Hosting Provider

This might sound like a small thing but trust me sweetie your website’s hosting provider is a big deal.

A good host will keep your website running smoothly and they’ll offer great support.

This will ensure that your website remains accessible and fast to increase traffic and user experience.

If you’re having trouble with your site it’s time to consider a change.

A reliable hosting provider will save you lots of headaches in the long run.

The Long and Winding Road to E-E-A-T Success

Darling getting to the top of Google’s search results isn’t a sprint; it’s a marathon.

It takes time dedication and a genuine desire to provide valuable content to your readers.

Google’s E-E-A-T guidelines are designed to reward creators who care about quality truthfulness and connection.

So embrace the challenge enjoy the journey and don’t be afraid to share your unique experiences with the world.

The more you invest the more you will learn and grow and the more your readers will appreciate and trust what you have to say.

Remember honey authenticity shines through.

So let your true self shine and watch your content soar.