Spotlight Session with Iggy Odighizuwa – Master Your Coaching Model: Productize & Profit

Hey everyone! Today we’re deep into the world of coaching and how to build a truly successful business.

We’re joined by the fantastic Iggy Odighizuwa founder of ai-setters.com.

Iggy’s expertise lies in building done-for-you systems specifically for health and fitness professionals using AI-powered appointment setting and lead nurturing.

He’s built a system that’s taken the guesswork out of finding clients and scaling a coaching practice.

Iggy’s insights are packed with practical actionable tips that can help you build a thriving business.

He’s all about streamlining systemizing and creating a repeatable process for consistent results.

Let’s get into it!

Ready to ditch the hustle and build a coaching biz that runs itself? 🤯 Iggy’s got you covered with his killer system. Click here to grab a 30-day trial and watch your business BOOM! 🚀

How To Go About Getting A Coaching Business Off The Ground




Ready to ditch the hustle and build a coaching biz that runs itself? 🤯 Iggy’s got you covered with his killer system. Click here to grab a 30-day trial and watch your business BOOM! 🚀

starting a coaching business can feel overwhelming at first.

But it doesn’t have to be a chaotic whirlwind.

Iggy shares a fantastic approach that emphasizes clarity structure and a solid foundation.

He breaks it down into these crucial steps:

1. Define Your Niche and Ideal Client

Iggy emphasizes the power of clarity.

Before you can even think about building systems or marketing you need to define your niche and understand your ideal client.

This clarity helps you tailor your message refine your offer and attract the right audience.

Think of your niche like a magnifying glass.

It allows you to focus your efforts and target the right people making your marketing more effective.

Let’s say you’re a health and wellness coach.

Are you focused on nutrition weight loss stress management or something else entirely? Being specific helps you stand out in a crowded market.

Now imagine your ideal client.

What are their struggles goals and values? What are their pain points and frustrations? The more you understand them the better you can connect with them and create a compelling offer that resonates with their needs.

2. Build a Powerful Offer and Create a Marketing Strategy

Once you’ve defined your niche and ideal client you’re ready to create a killer offer that solves their problems.

Think about what results you’re offering – are you helping people lose weight build muscle manage stress or achieve other goals?

Iggy recommends focusing on tangible results rather than vague promises.

Be specific about what your clients can expect to achieve.

When it comes to marketing Iggy recommends combining organic and paid strategies.

Organic marketing can be a powerful way to build community and establish yourself as an expert.

But paid advertising allows you to reach a wider audience and accelerate your growth.

You can leverage social media platforms email marketing and other channels to connect with your ideal client and share your expertise.

Experiment with different strategies and see what works best for you.

Acquiring Clients at Scale: Organic & Ads

In the age of digital marketing the key to growing a coaching business is acquiring clients at scale.

Iggy breaks down how to get in front of your ideal clients using a multi-pronged approach:

1. Organic Strategies: Leveraging Free Channels

Organic strategies are all about building a community and establishing yourself as a leader in your niche.

Iggy emphasizes the power of free resources and building genuine connections.

Content Marketing: This involves creating valuable shareable content that attracts your ideal client. Blog posts videos podcasts and social media posts are all powerful tools to showcase your expertise and build your brand.

Social Media Engagement: Build a strong online presence by engaging with your audience sharing your knowledge and responding to comments. Social media groups and communities provide a fantastic opportunity to connect with potential clients and build relationships.

Networking and Partnerships: Connect with other professionals in your niche and collaborate on projects. Building relationships with complementary businesses can provide valuable cross-promotional opportunities.

2. Paid Advertising: Reaching a Wider Audience

Paid advertising allows you to reach a wider audience quickly and efficiently.

Iggy suggests using targeted ads on social media platforms like Facebook Instagram and LinkedIn.

Targeted Ads: Leverage powerful targeting features to pinpoint your ideal audience. These features can help you reach people based on their interests demographics behaviors and more.

Retargeting: This strategy allows you to re-engage people who have previously visited your website or interacted with your content. By showing them relevant ads you can increase the chances of conversion.

Split Testing: Continuously test and refine your ads to optimize their performance. Experiment with different ad copy images landing pages and targeting strategies to identify what resonates best with your audience.

Measuring Results: Track your ad performance using tools like Google Analytics and Facebook Ads Manager. Monitor key metrics like click-through rate conversion rate and return on investment.

Productize Your Coaching Model: Build a System for Success

Iggy is a big advocate for productizing your coaching services.

He believes that by creating a structured system you can deliver consistent results scale your business and free up your time.

1. Define Your Core Services and Create Packages

Start by identifying the core services you offer.

Then package those services into different tiers that cater to various needs and budgets.

For example a health and wellness coach might offer:

  • Basic Package: Includes a monthly check-in basic meal plans and access to an online support group.
  • Premium Package: Includes weekly check-ins personalized meal plans one-on-one coaching sessions and access to a private community.
  • VIP Package: Includes all the benefits of the Premium Package plus customized workout plans recipe development and regular check-ins with a personal trainer.

By creating different package tiers you can cater to a wider range of clients and increase your revenue potential.

2. Build a Systemized Process

Once you’ve defined your packages it’s time to build a systematized process for delivering your services.

Iggy stresses the importance of creating a clear roadmap for your coaching program.

Onboarding: Create a smooth onboarding experience for your clients. Provide welcome materials introduce your program and answer any initial questions.

Deliverables: Outline the specific deliverables for each package tier. This could include weekly tasks resources coaching sessions or other elements.

Communication: Establish clear communication channels. Determine when and how you will communicate with your clients – via email phone calls text messages or a combination.

Progress Tracking: Track your clients’ progress and provide feedback regularly. This will help you ensure they’re getting the results they desire and allows you to make adjustments as needed.

3. Automate and Streamline Your Operations

Automation is key to scaling a coaching business.

Iggy recommends leveraging technology to automate tasks and free up your time.

Scheduling Software: Use tools like Calendly or Acuity Scheduling to automate appointment scheduling.

Email Marketing: Use email marketing platforms like Mailchimp or ConvertKit to send out automated emails and nurture your leads.

CRM Software: Utilize a CRM system like HighLevel to manage your client relationships track progress and automate tasks.

Project Management Tools: Use tools like Asana or Trello to manage your projects and tasks efficiently.

By automating and streamlining your operations you can free up your time to focus on delivering exceptional service and building a successful coaching business.

Building a Sustainable Coaching Business: Beyond Just Client Acquisition

Iggy stresses that building a sustainable coaching business is about more than just attracting clients.

It’s about providing value building relationships and creating a community.

1. Client Retention: Building Long-Term Relationships

Client retention is crucial for long-term success.

Iggy recommends focusing on building strong relationships with your clients and providing exceptional service.

Communication and Support: Stay in touch with your clients and provide ongoing support. Answer their questions address their concerns and celebrate their achievements.

Value-Added Content: Deliver ongoing value beyond your core services. Share educational resources tips and advice to keep your clients engaged and motivated.

Community Building: Create a sense of community among your clients by offering opportunities for connection and support.

2. Scalability: Building Systems for Growth

As your coaching business grows you need to scale your operations efficiently.

Iggy recommends focusing on creating systems that allow you to expand your reach without compromising quality.

Team Building: Hire skilled professionals to support your operations. This could include coaches assistants marketing specialists or other roles.

Outsourcing: Delegate tasks to freelancers or virtual assistants. This can free up your time and allow you to focus on high-level activities.

Technology Integration: Invest in technology solutions that streamline your operations and automate tasks.

3. Profitability: Building a Sustainable Business

Profitability is essential for the long-term sustainability of any business.

Iggy encourages you to focus on creating a profitable coaching model that allows you to generate revenue while delivering value to your clients.

Pricing Strategies: Set competitive and profitable prices for your services. Consider offering different package tiers to cater to various budgets.

Cost Management: Keep a close eye on your expenses and look for ways to reduce costs while maintaining quality.

Value Pricing: Focus on the value you deliver to your clients rather than simply charging based on your time.

By focusing on client retention scalability and profitability you can build a sustainable coaching business that continues to grow and thrive.

Key Takeaways: Iggy’s Wisdom for Building a Powerful Coaching Business

Iggy’s insights are packed with practical advice that can help you build a thriving coaching business.

Here are a few key takeaways to keep in mind:

  • Clarity is Key: Define your niche ideal client and core services before building a system.
  • Build a Powerful Offer: Focus on delivering tangible results and creating a compelling offer.
  • Acquire Clients at Scale: Combine organic and paid marketing strategies to reach a wider audience.
  • Productize Your Coaching Model: Create a systematized process for delivering your services.
  • Automate and Streamline: Leverage technology to automate tasks and free up your time.
  • Build Long-Term Relationships: Focus on client retention by providing exceptional service and building a community.
  • Scale Your Business: Create systems for growth and expand your reach without compromising quality.
  • Focus on Profitability: Develop a sustainable business model that generates revenue and delivers value.

Iggy’s approach emphasizes systemization automation and building a sustainable coaching business that focuses on long-term success.

His insights are a valuable resource for any coach looking to build a thriving practice.

Remember building a successful coaching business takes time dedication and a willingness to learn.

But with the right strategies and guidance you can achieve your goals and make a positive impact in the lives of your clients.

So go out there and build something amazing!




Ready to ditch the hustle and build a coaching biz that runs itself? 🤯 Iggy’s got you covered with his killer system. Click here to grab a 30-day trial and watch your business BOOM! 🚀

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