As a seasoned WordPress expert with over a decade of experience I’ve always been passionate about finding the best solutions for my clients.
Recently I discovered a whole new world of possibilities when it comes to managing WordPress hosting for my agency.
WP Engine has revolutionized the way I approach hosting for my clients offering a range of flexible options that benefit both my bottom line and my client’s experience.
It’s not just about finding a reliable hosting provider it’s about finding a strategic partnership that aligns with your business model.
That’s where WP Engine truly shines.
Reselling Hosting: Turning Hosting into a Revenue Stream
Let’s face it managing a client’s website can be a real time-suck.
From handling updates to troubleshooting issues it’s easy to get bogged down in the technical aspects.
This is where reselling hosting comes in handy.
Reselling hosting means you take on the responsibility of managing the hosting for your clients offering them a range of plans and services tailored to their specific needs.
This allows you to generate recurring revenue from your existing clients and it gives them the peace of mind of knowing their site is in good hands.
Here’s how WP Engine makes reselling a breeze:
- Powerful Platform: WP Engine’s hosting platform is built for speed security and reliability so you can focus on delivering high-quality services to your clients without worrying about downtime or technical issues. It’s a real game-changer.
- Built-in Features: WP Engine offers a suite of essential features including SSL certificates nightly backups WordPress updates and more that you can bundle into your plans adding value and increasing your profits. It’s like having a toolbox full of essential tools ready to go.
- Agency Partner Program: WP Engine’s Agency Partner Program is a must for reselling. With priority access to technical support generous commissions discounts and a dedicated partner success manager you’ll have the resources you need to grow your agency and expand your reach.
While reselling hosting does require some upfront effort it’s a powerful way to increase your revenue and solidify your client relationships.
It’s all about creating valuable maintenance plans that meet your client’s needs and ensure their sites are performing at their best.
Co-selling Hosting: A Collaborative Approach to Hosting
Sometimes the best approach is to partner with a trusted expert.
This is where co-selling comes into play.
Co-selling means you collaborate with WP Engine to develop custom hosting solutions that meet your client’s unique needs.
It’s a partnership that leverages the expertise of both your agency and WP Engine ensuring the best possible outcome for your client.
The Benefits of Co-selling with WP Engine:
- Expert Guidance: WP Engine’s team of WordPress specialists can provide expert advice and guidance helping you create a hosting solution that optimizes your client’s website for performance security and scalability. It’s like having an extra set of hands with a deep understanding of what works best in the WordPress ecosystem.
- Custom Solutions: Whether you’re dealing with a high-traffic website a complex e-commerce platform or a demanding internationalization project WP Engine can work with you to create a custom hosting solution that meets the specific requirements of your client.
- Increased Client Confidence: By bringing your client and WP Engine together you build trust and transparency. Your client feels confident knowing they’re working with a team of experts dedicated to their site’s success.
While co-selling may limit your ability to resell the cost of hosting directly it creates a win-win situation for everyone.
It allows you to focus on your core strengths knowing that your client’s site is in the hands of a trusted hosting provider.
Referring Hosting: Sharing the Love and Earning Commissions
Referring hosting is a simple and straightforward way to earn extra revenue while maintaining your focus on your creative work.
Referring your clients to WP Engine means you recommend WP Engine as the best hosting solution for their website.
It’s a quick and easy way to earn commissions ranging from $200 to $7500 depending on the client’s hosting needs.
Why Referring Hosting is a Great Option:
- Simplicity: You don’t have to handle the hassle of managing billing or technical support. WP Engine takes care of everything allowing you to focus on delivering the best possible experience to your clients.
- Flexibility: Referring hosting gives you the flexibility to work with a variety of clients from small businesses to large corporations without needing to manage hosting for every site.
- Additional Income: Earning commissions from referrals can be a great way to supplement your income and grow your business.
While referring hosting doesn’t provide the same revenue potential as reselling it’s a great option for agencies that want to simplify their business operations and focus on their core competencies.
Comparing the Hosting Models: Choosing the Right Path for Your Agency
Ultimately the best hosting model depends on your agency’s business model your client’s needs and your individual preferences.
Here’s a quick comparison chart to help you make the right decision:
| Feature | Reselling | Co-selling | Referring |
|---|---|---|---|
| Hosting Management | Agency handles hosting | Shared management with WP Engine | WP Engine handles hosting |
| Revenue Potential | Highest (recurring revenue from services) | Moderate (commissions from sales) | Moderate (commissions from referrals) |
| Effort Required | High (managing clients’ hosting) | Moderate (collaboration with WP Engine) | Low (referring clients) |
| Flexibility | Moderate (dependent on client needs) | High (custom solutions) | High (no hosting management) |
Key Takeaway: There’s no one-size-fits-all approach. The best solution is the one that aligns with your agency’s goals your client’s needs and your own comfort level.
Frequently Asked Questions About WP Engine Hosting Partnerships:
1. Can I Combine Different Business Models?
Absolutely! Many agencies successfully combine reselling co-selling and referring hosting to cater to a variety of clients.
For example you might resell hosting for small businesses co-sell with WP Engine for enterprise clients and refer clients who prefer a hands-off approach.
2. Can I Participate in Both WP Engine’s Agency Partner Program and Affiliate Program?
No there’s no need to be in both programs.
The Agency Partner Program handles referral commission tracking and payouts directly making it the ideal solution for agencies seeking a managed WordPress hosting partner.
3. Do I Have to Be a Paying WP Engine Customer to Resell Co-sell or Refer?
To refer or co-sell with WP Engine you don’t need to be a paying customer.
To earn a referral commission simply apply and be approved for the Agency Partner Program before your client’s purchase.
Reselling hosting typically involves you paying for the hosting but you’re reimbursed through the fees you charge your clients.
4. Does WP Engine Provide Support for These Business Models?
Absolutely! WP Engine’s team is dedicated to helping you succeed.
Whether you’re looking for guidance on creating maintenance plans crafting custom hosting solutions or promoting WP Engine to your clients WP Engine is there to support you every step of the way.
Conclusion: Partner with WP Engine for a Stress-Free Profitable WordPress Experience
WP Engine is more than just a hosting provider.
It’s a strategic partner that empowers agencies to grow their business and deliver exceptional WordPress experiences.
Whether you choose to resell co-sell or refer WP Engine offers the tools resources and support you need to achieve success.
Join the thousands of agencies who are leveraging WP Engine to streamline their workflow increase their revenue and deliver exceptional WordPress experiences to their clients.
It’s a partnership that will help you achieve your business goals and make your journey as a WordPress professional more rewarding and less stressful.