You know that feeling right? You pour your heart and soul into crafting a blog post you hit publish you promote it across your social channels… and then? Silence.
Crickets.
Maybe a few likes maybe a comment or two.
But the excitement fades and the post gets lost in the digital abyss.
But what if I told you there’s a way to breathe new life into your old content and reach a whole new audience? It’s like magic but it’s actually just smart use of the tools available to us in the digital age.
I’m talking about re-sharing previously published posts – a strategy that I’ve been using for years to keep my content fresh and evergreen maximizing the impact of every piece I publish.
Unleashing the Power of Repurposing Content
Let’s face it we all have those gems hidden in our archives – blog posts that resonated with readers back in the day but haven’t seen the light of day since.
There are a few reasons why re-sharing old content is a brilliant idea:
- Reaches a wider audience: Your original audience may have moved on but there’s a whole new world of potential readers out there who haven’t stumbled upon your work yet.
- Boosts engagement: Sharing a well-loved post gives your followers a chance to revisit it maybe even spark new conversations and rekindle their interest in your content.
- Increases your visibility: Sharing content consistently even if it’s not brand new keeps you top of mind for your followers and helps you rank higher in search results.
Jetpack Social: Your Content Resharing Buddy
Now here’s where Jetpack Social comes in.
It’s like having a dedicated content assistant constantly working behind the scenes to get your content in front of the right eyes.
Jetpack Social is a WordPress plugin that lets you seamlessly schedule and automate social media sharing.
Imagine this: you can tell Jetpack Social to automatically share a curated selection of your old posts on Facebook Twitter LinkedIn and other platforms.
You’re saving time maximizing reach and ensuring your content remains relevant and engaging.
How to Use Jetpack Social for Re-sharing
let’s break down how to make this happen.
1. Setup is a Breeze
First you’ll need to install and activate the Jetpack Social plugin.
Once you’ve done that navigate to the Jetpack Social settings in your WordPress dashboard.
You’ll be greeted with a user-friendly interface that’s easy to understand.
2. Connect Your Social Networks
The next step is to connect your social media accounts.
This is straightforward – just click on the “Connect” button for each platform you want to share to.
Jetpack Social will guide you through the authentication process ensuring your accounts are linked securely.
3. Define Your Sharing Strategy
Here’s where the magic happens.
Jetpack Social gives you complete control over how your content is shared.
You can:
- Schedule specific posts for re-sharing: This is ideal for evergreen content that’s still relevant and engaging.
- Set up a recurring schedule: This is great for consistently sharing your best work without having to manually post each time.
- Customize your sharing messages: Jetpack Social lets you tweak your sharing text to make it more engaging and relevant to your audience.
4. Monitor and Analyze
Once your sharing is set up you can track its performance using Jetpack Social’s analytics.
This will show you:
- Engagement metrics: Likes shares comments and clicks on your shared content.
- Reach: The number of people who saw your content.
- Performance trends: How your sharing strategy is impacting your overall social media presence.
5. Optimize and Refine
Use the data you gather to refine your strategy.
Are certain posts performing better than others? Are your sharing times resulting in the best engagement? Experiment and adjust until you find the perfect balance.
Don’t Forget to Repurpose!
Re-sharing is just one aspect of leveraging your old content.
Don’t forget to get creative and explore other repurposing strategies.
Here are some ideas:
- Turn a blog post into a podcast episode: Share valuable insights in a conversational format.
- Create a series of social media posts from a blog post: Break down key takeaways into digestible bites.
- Repurpose your blog post as an infographic: Visualize your content for maximum impact.
Key Takeaways
I’m telling you this is a must.
It’s not just about re-sharing your content; it’s about making the most of what you’ve already created.
By utilizing Jetpack Social you can save time extend your reach and unlock new opportunities to connect with your audience.
Remember it’s all about providing value.
If your content is good it deserves to be seen by as many people as possible.
And hey if you’re ever feeling unsure just reach out.
I’m happy to share my experiences and offer any guidance you need.
Let’s keep those old posts working hard for us!