Les 16 meilleures formations gratuites en référencement pour 2024

Hey wanna know a secret? You can actually become a master of SEO without spending a single dime! Yeah you heard that right – free SEO training is a thing.

And it’s not just some basic stuff either.

These courses are seriously legit taught by experts and will give you the skills to dominate the search engine game.

Ready to level up your SEO game and dominate the search rankings? 🏆 Check out these free SEO courses and get ready to become an SEO ninja! 🥷 You won’t regret it! 💯

Free SEO Training That Will Actually Help You




Ready to level up your SEO game and dominate the search rankings? 🏆 Check out these free SEO courses and get ready to become an SEO ninja! 🥷 You won’t regret it! 💯

Think about it – learning SEO is like getting a superpower.

You can understand how Google (and other search engines) work how to make your website rank higher and how to attract more visitors.

This stuff is crucial especially if you’re thinking about a career in digital marketing or even just trying to level up your own website.

So let’s break it down.

I’ve done the research and here are some of the best free SEO courses out there.

These are organized to help you find the perfect course for your level and needs.

SEO for Beginners

You know how they say you gotta start at the beginning? Yeah these courses are the perfect place to jump in.

You’ll get a handle on the basics of SEO like what keywords are why backlinks matter and how to make sure your site is easy for Google to crawl.

  • Semrush SEO Crash Course with Brian Dean

    This bad boy is like a crash course in SEO.

Brian Dean who’s like a super-famous SEO expert breaks down the fundamentals in less than an hour.

He shows you how to do keyword research and optimize your content for those keywords which is like the secret sauce to ranking higher.

You can start using what you learn right away which is super cool.

  • SEO for Beginners

    This is a great option if you’re a total newbie.

It’s designed to explain everything from scratch so you don’t need any prior SEO knowledge.

It’s a good warm-up before into more advanced courses.

  • HubSpot’s Keyword Research for SEO

    Ever wondered how to find the right keywords to target? This course is a super quick intro to keyword research perfect for getting a handle on the basics.

It’s only 30 minutes so you can learn during your lunch break or while commuting!

  • Google My Business (Google Business Profile)

    You know how people search for local businesses online? This course is all about Google Business Profile (formerly Google My Business) which is like your online storefront.

You’ll learn how to make it awesome get more people finding you and stand out from the crowd.

Plus you get a badge at the end if you pass the quiz which is super satisfying!

Level Up Your SEO Game: Intermediate Courses

So you’ve got the basics down? Awesome! Now it’s time to get deeper into the nitty-gritty of SEO.

These courses are all about strategies advanced techniques and taking your SEO skills to the next level.

  • Semrush Keyword Research Course with Greg Gifford

    Greg Gifford is another SEO legend and this course is all about keyword research.

It takes you through the whole process from figuring out what keywords to target to using the best tools to find them.

It’s super thorough and easy to follow even if you’re not a tech wiz.

  • Semrush Content-Based SEO with Brian Dean

    This course is all about using content to improve your search engine rankings.

Brian Dean is all about creating killer content that people actually want to link to.

This is super important for getting more traffic and building your authority.

  • HubSpot’s Content Marketing Certification Course

    This course is a bit of a beast at 8 hours but it’s totally worth it.

You’ll learn all about content marketing including blogging which is essential for SEO.

The cool thing is it has a ton of different experts teaching the lessons so it’s never boring.

  • Semrush Local SEO Course with Greg Gifford

    If you’re targeting customers in a specific area local SEO is super important.

This course shows you how to optimize your website for local searches get more local backlinks and make sure you show up when people are searching for your type of business in your area.

  • Semrush Backlink Management Course with Greg Gifford

    Backlinks are like votes for your website and they’re super important for ranking higher.

This course is like your guide to building backlinks from legit websites which can be tough but totally worth it.

  • Semrush Mastering Digital PR with Brian Dean

    Getting featured in big publications is like a dream come true.

This course shows you how to pitch your story to journalists and get press coverage.

It’s a super effective way to build backlinks and get more exposure for your business.

  • HubSpot’s Learn What Website Optimization Is

    This course is a super helpful into website optimization.

It covers a bunch of cool SEO on-page concepts that other courses might miss like website personalization which is all about making your website tailored to individual visitors.

  • Semrush On-Page & Technical SEO Course

    This course is a quick and dirty intro to on-page and technical SEO covering the basics of both.

It’s a good starting point for getting a handle on these important areas.

  • Semrush Technical SEO Course with Bastian Grimm

    Technical SEO can be kinda intimidating but Bastian Grimm breaks it down into bite-sized pieces.

This course covers all the different terms and concepts in short easy-to-understand chunks.

  • HubSpot’s Improve Your Technical SEO

    This course is a little shorter than the one by Bastian Grimm but still has a lot of useful info.

It’s great if you want to do a technical SEO audit of your website which is like a health check for your site.

  • Semrush Advanced Content Marketing with Brian Dean

    This course takes you deeper into the world of content marketing giving you a ton of strategies to supercharge your content and crush the competition.

It’s a good idea to have some sample content ready so you can apply what you learn.

  • Coursera’s Advanced Search Engine Optimization Strategies (University of California Davis)

    This course is a bit different – while you can watch the videos and read the materials for free you need to pay for a certificate of completion.

But it’s super comprehensive and covers lots of concepts that other courses might not like international SEO and optimizing your mobile apps.

Learn SEO Every Day

The cool thing is you don’t have to just do one course and then call it a day.

There are tons of awesome resources out there.

  • Semrush has a whole bunch of free courses on digital marketing covering all sorts of topics like lead generation building the perfect marketing strategy and more.

  • Google Digital Garage is another great resource for free online marketing courses. They offer a ton of modules covering everything from SEO to social media and you can even earn a certification!

  • YouTube is also a goldmine for SEO tutorials with experts sharing their knowledge in bite-sized videos. Just search for “SEO tips” or “SEO for beginners” and you’ll find tons of stuff.

So you’re ready to dive in? There’s no better time than now.

The world of SEO is constantly changing so it’s super important to keep learning and staying on top of the latest trends.

Who knows maybe you’ll even become the next SEO superstar!




Ready to level up your SEO game and dominate the search rankings? 🏆 Check out these free SEO courses and get ready to become an SEO ninja! 🥷 You won’t regret it! 💯

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