you’re trying to figure out how to write killer landing page headlines right? Like the kind that makes people stop scrolling and actually read what you have to say.
It’s like the first impression you make when meeting someone new – you want to grab their attention make them want to learn more!
The Headline: Your Secret Weapon
Think about it: your headline is the first thing people see when they land on your page.
It’s like the opening line of a conversation – if it’s boring or confusing they’ll just walk away.
But if it’s captivating and interesting they’ll stick around.
What Makes a Good Headline?
So what exactly makes a headline worth reading? There are a few key things to keep in mind:
1. Clarity is King
No one wants to decipher riddles especially when they’re online! Your headline needs to be crystal clear stating exactly what your page is about. Imagine you’re talking to a friend – you wouldn’t beat around the bush right? You’d just say what’s on your mind.
Want to write headlines that make people stop scrolling and actually click? 🤯 Learn the secrets to crafting killer headlines that convert
For example:
Instead of “Discover the Secrets to Success” try “Unlock the Secrets to Success: A 5-Step Guide.”
Why this works: It’s specific it tells people exactly what they’ll get and it even hints at the format (a guide).
2. The “Message Match”
Remember that ad your visitor clicked on? Your headline needs to be like a continuation of that ad not a sudden change of pace. It’s like picking up a conversation mid-sentence – you wouldn’t switch topics abruptly would you?
Want to write headlines that make people stop scrolling and actually click? 🤯 Learn the secrets to crafting killer headlines that convert
Think about this: If an ad says “Get a Free Trial” your headline shouldn’t be about something entirely different. It should reinforce that free trial offer and get people excited about it!
3. Empathy is Key
People are looking for solutions to their problems not just information. Your headline needs to show them that you understand their struggles and that you can help them.
Let’s say you’re selling a productivity app:
Instead of “Boost Your Productivity” try “Stop Feeling Overwhelmed: Get More Done with This Simple App.”
See the difference? It acknowledges a common problem (feeling overwhelmed) and offers a solution (the app).
Headline Types That Convert
Now let’s get into the different types of headlines that can make your landing page a winner:
1. The To-the-Point Headline
This one is direct and straightforward leaving no room for confusion.
It’s like saying “I’m here to help you with ” – simple and effective.
Think about a webinar landing page:
Example: “Master the Art of Social Media Marketing”
Why it works: It tells you exactly what the webinar is about no need for guessing!
2. The “How To” Headline
This headline solves a specific problem by offering a solution.
It’s like saying “Here’s how to fix !”
Imagine someone is searching for “how to grow a bigger Instagram following”:
Example: “Grow Your Instagram Following by 1000% in 30 Days”
Why it works: It answers their question directly and even provides a timeframe for results.
3. The Number or Statistical Headline
This one uses numbers or stats to emphasize the value of your offer.
It’s like saying “Look at these impressive results!”
Imagine a SaaS company trying to attract customers:
Example: “Increase Sales by 25% with Our CRM Software”
Why it works: It uses a specific number to make the benefit tangible and appealing.
4. The Action Headline
This headline tells people exactly what to do next urging them to take action.
It’s like giving someone a clear instruction – “Do this and you’ll get this!”
Example: “Claim Your Free Trial Now!” or “Download Our Free Guide Today”
Why it works: It creates a sense of urgency and directs visitors towards the call to action.
Want to write headlines that make people stop scrolling and actually click? 🤯 Learn the secrets to crafting killer headlines that convert
Don’t Forget to Test!
The best way to find out which headline works best is to test test test! Try different variations of your headline and see which one gets the most clicks and conversions. This is like conducting a little experiment and you can even use tools like Instapage to make it super easy.
Remember the right headline can make all the difference! So take your time be creative and have fun experimenting.