Let’s talk about Udemy a platform that many of us have used or considered. 7 Lesson Plan Templates to Use in Your Online Courses

It’s an excellent launchpad for online courses especially for beginners who are still exploring their teaching style and audience. Power-up Your Academy’s Mobile App with Analytics, Offline Video, Reminders, and more!

I started on Udemy myself a few years ago. 12 Tips To Make Your Online Courses More Accessible to Everyone

I figured as a marketer I could leverage the platform to test out different topics and course formats without the hassle of building my own website. Building a Smarter, More Connected Learning Experience

It worked well for a while. The 12 Best Employee Training Software: A Comparison Guide

But as I gained traction I realized I was hitting a ceiling. LearnWorlds vs. Thinkific: An In-Depth Comparison for 2024

Udemy’s share of my earnings was substantial and the platform’s algorithm seemed to favor established instructors. How to Organize Your Online Courses Using Storyboards

I was stuck in a cycle of creating smaller courses for less popular topics which let’s be honest wasn’t exactly profitable. How To Become a Life Coach Online: 5 Steps to Success

Ready to ditch Udemy’s limitations and take control of your online course empire? 👑 LearnWorlds gives you 100% of your earnings, a built-in website builder, mobile app, and even an AI assistant to help you create amazing courses! 🚀 Start building your dream today!

Table of Contents

Understanding Udemy’s Structure: The Good and the Not-So-Good

You see Udemy is a double-edged sword. 12 Must-Have Visuals in an Online Course

On one hand it provides a ready-made audience of over 70 million learners – a huge pool of potential students for anyone starting out. Maximize The Business Impact of Customer Education (Webinar Insights)

It also makes the initial setup incredibly simple with no complicated approvals or pre-requisite experience required. 12 Steps to Creating Awesome Live Classes in 2024

Just create your account pick a niche and start filming. The All-new Mobile App Builder: Design Your Branded App with Total Freedom

However there are some inherent limitations. 8 Successful Examples of Online Brand Communities in 2024

Udemy is a marketplace and marketplaces are inherently competitive. How to Create a Pre-Launch Marketing Strategy for Your Online Courses

You’re not just battling against other instructors; you’re also fighting for visibility against the platform itself which pushes its own promoted courses. 7 Revenue-Generating Business Models in the Knowledge Economy

And with over 75000 instructors vying for attention it’s easy to get lost in the sea of content. 10 Best Mobile Learning Management Systems for 2024

Choosing Your Niche: The Key to Standing Out

This is where the importance of choosing a niche comes into play. How to See a Positive ROI from Customer Education

You can’t just jump into any topic you feel like teaching. 20 Hobbies That Make Money: Build Your 6-Figure Business

You need to analyze what Udemy’s learners are looking for and identify a gap in the market. How to Sell Your Course on Udemy

I suggest you use Udemy’s own Marketplace Insights tool to get a sense of the demand and competition for different topics. Facebook Ads Guide 101: All You Need to Know for Your First Online Courses Campaign

For instance if you’re interested in digital marketing the tool might show you that there’s already an overwhelming number of courses available making it difficult for a new instructor to stand out. What’s New in February: HubSpot Integration Natively Upgraded, Email Verification, and more!

You might need to explore more specific sub-niches within your field. How to Organize Your Online Courses Using Storyboards

Perhaps instead of general digital marketing you could focus on a specific channel like email marketing or social media advertising.

This will help you target a smaller more focused audience which can make it easier to build a reputation and attract students. Captivate Your Audience: Crafting Compelling Content for Online Courses using ChatGPT

Udemy Course Quality Matters

You can’t rely on simply having good information to share. Power-up Your Academy’s Mobile App with Analytics, Offline Video, Reminders, and more!

The presentation matters. How to Effectively Sell Your Online Courses Using Email Marketing

Udemy has specific quality standards for courses and they aren’t joking. Captivate Your Audience: Crafting Compelling Content for Online Courses using ChatGPT

You’ll need to invest in some basic equipment like a decent camera microphone and video editing software. LearnWorlds vs. Τeachable: A Side-by-Side Comparison

I learned this the hard way. Ensure Your Learners’ Success with Course Navigation & Custom Completion Rules

My first courses were just screen recordings with audio commentary. Embrace A New Day with LearnWorlds’ Cutting-Edge Innovations

While that was enough back then today it’s not enough to compete. 5 Best Practices for Optimizing Your Online Course Structure

You need to look professional. Kajabi vs Thinkific: A Side-by-Side Comparison

I also made the mistake of not checking the video resolution before filming.

You’re better off doing your research and understanding what’s required before you hit the record button. How to Trim Your Training Budget: A Mini-Guide for Large Enterprises

The Art of Differentiation

Once you’ve chosen your niche and ensured your course meets Udemy’s quality standards it’s time to figure out how to make your course stand out. 10 Great Podcasts To Inspire Your Online Business

Remember you’re competing against a lot of other instructors so you need to be creative and offer something unique. 12 Best Platforms for Community Engagement in 2024

One of the most common strategies is to focus on a specific problem that your target audience is facing. Top 7 Blackboard LMS Alternatives

For instance if you’re teaching a course on web development you could focus on a specific challenge like building a responsive website or optimizing website speed. How Adaptive e-Learning Businesses Use Payments as a Growth Tool

Don’t underestimate the power of reviews. Discover the Missing Piece in Your Business Health & Safety Training Puzzle

They can tell you what makes you unique what students appreciate about your style and what areas you might need to improve. Facebook Ads Guide 101: All You Need to Know for Your First Online Courses Campaign

Marketing Your Udemy Course

Udemy provides some tools for promoting your courses within the platform such as a dedicated instructor dashboard with communication features. 19 Black Friday Marketing Tips to Sell Digital Products in 2024

You can use this to interact with students answer questions and send announcements. Top 12 Customer Training Software in 2024

However these features are somewhat limited. SCORM Frequently Asked Questions (FAQ) Answered by Experts

You’ll need to leverage external marketing strategies to truly reach your target audience. 9 Best Online Course Platforms: A Comparison Guide for 2024

Social media email marketing content marketing and even paid advertising are all viable options. How to Make a Screencast the Right Way

The key is to build a community around your course. 10 Best LMSs for Small Businesses in 2024

Engage with potential students answer questions and provide valuable content. From Followers to Fans: Proven Strategies for Building an Engaged Online Community

This will help you build trust and authority which will ultimately translate into more sales. Women’s Leadership Coaching 101: Teach Female Executives

Udemy Limitations: When It’s Time to Move On

While Udemy is a fantastic platform to get started it has limitations. Elevate Your Online Course: Using ChatGPT to Write Educational Video Scripts

It’s designed for mass consumption which means your earnings are capped and you’re heavily reliant on the platform’s algorithm for visibility. What is Customer Education: A Comprehensive Guide for Businesses

If you’re serious about scaling your online course business and maximizing your profits it’s time to think beyond Udemy. Beyond Stock Photos: These AI Image Tools Can Enhance Your Course Visuals

Alternatives to Udemy: Building Your Own Empire

There are numerous alternatives to Udemy each with its own set of features and benefits. 10 Best LMSs for Small Businesses in 2024

Some of the more popular options include: Best 16 Cyber Monday Marketing Ideas for 2024

LearnWorlds: This platform offers a suite of features specifically designed for online course creators including a built-in website builder mobile app builder and AI assistant for course creation. LearnWorlds also allows you to keep 100% of your earnings making it a more attractive option for those who are looking to scale their business. Top 15 Websites to Get Free Stock Images
Thinkific: Another excellent platform with a focus on providing the tools and resources you need to create market and sell your courses. Thinkific allows you to create your own branded learning experience and offers a range of pricing plans to suit different budgets. The 7 Best Community Management Platforms for Course Creators in 2024
Kajabi: Kajabi is a powerful platform that combines online course creation with other essential business tools like email marketing landing pages and website building. If you’re looking for an all-in-one solution for your online business Kajabi is worth considering. Worlds of Learning 2024: Experience the Future of eLearning with AI!
Teachable: Teachable is a popular platform known for its ease of use. It offers a wide range of features including course creation tools marketing resources and payment processing. Teachable also offers a free plan for beginners which is a great way to get started. How To Set the Right Price for Your Online Course

Moving Beyond Udemy: The Next Step in Your Online Course Journey

Ultimately the decision of whether to stay on Udemy or move to an alternative platform is yours. Boost Your L&D Training Game: Unlock the Full Potential of ChatGPT

If you’re just starting out Udemy can be a great place to test the waters. Worlds of Learning 2024: Experience the Future of eLearning with AI!

But as you grow consider exploring the alternatives that will give you more control flexibility and profitability. Intellectual Property Protection for Online Courses & Training

The world of online courses is vast and exciting. Boost Your Business: The Critical Role of Employee Training and Development

There are countless opportunities for passionate individuals to share their expertise and build successful businesses. Power-up Your Academy’s Mobile App with Analytics, Offline Video, Reminders, and more!

Udemy can be a valuable stepping stone but remember it’s just the beginning. How To Craft the Perfect SaaS Sales Funnel for Your Business…and Why!

The true potential for your online course business lies in building your own brand creating your own learning experience and reaching your audience directly. How to Sell Courses on Amazon Step-by-Step

How to Sell Your Course on Udemy ⚠️