Remember that time when everyone thought a website was enough for a business to be “online?” Yeah those days are long gone.
Now everyone expects a mobile app – it’s not just a nice-to-have it’s a necessity.
As a digital marketing expert I’ve witnessed this shift firsthand.
And convincing clients to invest in a mobile app can sometimes feel like pulling teeth.
But trust me it’s worth it.
Think about it – most people are glued to their phones spending more time in apps than on websites.
It’s a goldmine of opportunity for businesses to connect with their customers on a deeper level.
The Mobile App Conundrum: Why Clients Are Hesitant
I’ve seen it all – the initial hesitation the raised eyebrows the inevitable “But we already have a website…” But don’t get discouraged.
You can get them on board! It’s just a matter of showing them the potential of mobile apps and why it’s a no-brainer for their business.
Here are some common objections you might encounter:
“Our website is good enough.”
This is a classic.
But it’s time to debunk the myth.
Just because a website is online doesn’t mean it’s effective.
We’re talking about the user experience accessibility and engagement.
A dedicated mobile app can offer a much more tailored and engaging experience delivering a boost in user satisfaction and loyalty.
“Mobile apps are too expensive.”
you’re probably thinking “Yeah I’m not about to tell my client they need to cough up thousands of dollars for a custom app.” Here’s where your expertise comes in.
You can introduce them to the world of app platforms – cost-effective solutions that allow you to create apps without coding.
You can explain how these platforms can be a must for businesses of all sizes allowing them to get a high-quality app at a fraction of the cost.
“We’re not sure how to use a mobile app.”
Fear not! That’s where you come in.
You can guide them through the process making sure they’re comfortable with the idea of using an app.
Focus on the user-friendliness of the app platform you choose and emphasize how easy it is to manage and update the content.
Convincing Clients: The Power of Persuasion
Once you’ve identified their concerns you can start addressing them head-on.
This is where your ability to communicate value and showcase the benefits becomes crucial.
Think of it like a well-crafted sales pitch – but instead of selling a product you’re selling a vision.
Here are some proven strategies:
1. Paint a Picture of Potential.
Don’t just tell them about mobile apps; show them.
Use real-world examples to illustrate how successful businesses are using mobile apps to connect with their customers and drive revenue.
2. Embrace Data and Case Studies.
Data speaks volumes.
Show them how people are using mobile apps how much time they spend on them and how this translates into business opportunities.
For example share statistics like:
- Mobile app usage surpasses website browsing. Source: Nielsen
- Mobile apps are a powerful driver of customer engagement. Source: App Annie
- Businesses are seeing significant ROI from mobile apps. Source: Forrester
3. Don’t Be Afraid to Highlight the Competition.
Remember that quick app store search I mentioned? Use it to your advantage.
Show them how many of their competitors are already offering mobile apps and emphasize the potential they’re missing out on.
4. Focus on the “Why” Behind the App.
Don’t just say “You need a mobile app.” Get to the heart of their business goals and connect the app to their specific needs.
For example if they’re struggling to retain customers show them how a loyalty program app could be a must.
5. Think Beyond the Basics.
Mobile apps aren’t just for ordering food or playing games.
They can be powerful tools for businesses across industries.
Show them how a mobile app can:
- Enhance customer service: Provide 24/7 support answer frequently asked questions and offer live chat features.
- Boost sales: Offer special promotions create personalized recommendations and streamline the purchase process.
- Improve operations: Optimize scheduling track inventory and manage staff.
6. Go Beyond the Pitch.
Once you’ve sparked their interest don’t just leave it at that.
Offer to create a demo of the app or provide them with a detailed proposal outlining the benefits features and pricing.
Show them that you’re invested in their success and that you’re willing to go the extra mile to make sure they get the most out of their mobile app.
App Platforms: Your Secret Weapon
The beauty of app platforms is that they level the playing field.
They’re not just for tech giants.
They’re accessible to everyone empowering businesses of all sizes to create innovative and engaging mobile apps.
Here are some of the benefits of using an app platform:
1. Cost-Effective Solutions: Forget the astronomical fees associated with custom development. App platforms offer budget-friendly options making mobile apps attainable for businesses with limited resources.
2. User-Friendly Interface: No need for coding experience! App platforms are designed for ease of use allowing you and your clients to create and manage apps without technical expertise.
3. Customizable Features: While they offer pre-built templates you can customize your apps to match the specific needs of your clients.
4. Ready-to-Go Templates: Save time and effort with pre-designed templates for various industries and purposes. Simply select a template customize it to your liking and you’re good to go.
5. Integrations: Integrate your clients’ apps with existing systems and platforms streamlining their workflows and maximizing efficiency.
6. Analytics and Tracking: Gain insights into app usage user behavior and performance. This data is invaluable for improving your app and making data-driven decisions.
Winning the App Game: It’s Not Just About the App
Creating a mobile app is a great first step but remember it’s not enough.
You need to market it strategically and get people to use it.
Here’s where your marketing expertise comes into play:
1. Promote Your Clients’ App: Create a comprehensive marketing plan that encompasses:
- App store optimization: Use relevant keywords and compelling descriptions to improve app visibility.
- Social media marketing: Promote the app on social media platforms where your clients’ target audience is active.
- Content marketing: Create blog posts articles and other content that highlight the benefits of the app.
- Email marketing: Reach out to your clients’ existing customers and let them know about the new app.
2. Drive User Engagement: Keep your clients’ app users engaged with features like:
- Push notifications: Send timely and relevant notifications to users.
- In-app promotions: Offer exclusive deals and discounts to app users.
- Personalized content: Provide users with tailored recommendations based on their interests.
- Interactive content: Integrate quizzes games and polls to keep users entertained.
3. Track and Analyze Results: Monitor app performance and make adjustments based on user feedback and data. Utilize analytics tools to identify areas for improvement.
4. Foster a Community: Encourage users to share their experiences and connect with one another. Build a sense of community around the app to increase user loyalty.
Mobile Apps: The Future of Business
The world is mobile and it’s only going to become more mobile.
Businesses that embrace mobile technology will have a significant advantage in today’s competitive landscape.
By understanding the potential of mobile apps and knowing how to effectively communicate their value to clients you can become their trusted advisor helping them to navigate the exciting world of mobile and unlock new growth opportunities.
Remember the key is to go beyond the pitch.
Show them the possibilities guide them through the process and help them achieve their business goals with a mobile app that’s designed to drive success.