Let’s talk TikTok! that social media platform where everyone’s obsessed with short videos and catchy tunes. 8 Types of Online Communities: Examples & Tips on How to Build Yours
I’ve been using TikTok for a while now and I’ve found it to be a fantastic way to promote my online courses.
It’s a whole new world my friend and it’s full of potential for anyone looking to share their expertise. Successful Email Sequences to Boost Your Online Course in 2024
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Diving Deep into TikTok’s Features: Your Guide to Success
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First things first you need to understand how TikTok works. 12 Tried-and-Tested AI Tools to Simplify Instructional Design for E-Learning
It’s not just about creating funny dance videos (though those can be pretty entertaining!). You can actually leverage its unique features to grow your online academy and connect with a huge audience. Product Education: Transform Your Users Into Experts (Quick Guide)
TikTok’s Arsenal of Features: Making Your Videos Stand Out
TikTok’s all about video content and it gives you a ton of tools to make those videos pop.
You’ve got editing tools filters special effects and even the ability to add music! I love using the filters and effects to create a certain aesthetic for my videos but I always make sure to keep it consistent with my brand image.
For instance if I’m teaching a course on digital marketing I wouldn’t want to use a silly filter that makes my face look like a cartoon character. The 3 Most Lucrative Offerings to Grow Your Course Business & Create a Rich Learning Ecosystem
It’s all about finding the right balance between fun and professionalism. Intellectual Property Protection for Online Courses & Training
TikTok’s Algorithm: Your Secret Weapon for Discoverability
One of the coolest things about TikTok is its algorithm. 36 Best Training Video Software
It’s constantly learning about your audience and what they like so it can suggest your videos to people who might be interested. Meet the Upgraded Ebook Builder: the Future of Ebook Creation is Here
It’s like having a personal assistant that’s always on the lookout for potential students! This means that you don’t need to rely solely on hashtags to get discovered. 19 Black Friday Marketing Tips to Sell Digital Products in 2024
Of course hashtags still matter! I use them to tag my videos with relevant keywords and trends but I don’t go overboard. 30 Ways to Make Money Online from Home
I’ve found that a handful of relevant hashtags are more effective than a giant list. How to Organize Your Online Courses Using Storyboards
Duets: A TikTok Powerhouse for Engagement
Speaking of engagement TikTok has a feature called “Duets.” It’s one of my favorites because it allows you to create collaborative videos with other users.
You can jump on a trending challenge create a funny duet with a friend or even collaborate with an influencer in your niche. How to Create a Pre-Launch Marketing Strategy for Your Online Courses
Duets are a great way to get more eyes on your content but they also create a sense of community on TikTok. How To Start a Successful Podcast To Promote Your Online Business
People love to see their favorite creators interacting with each other and it can really boost your brand awareness. 7 Top Budget-Friendly Learning Management Systems in 2024
Building Your Community on TikTok: The Power of Engagement
You can’t just upload videos and expect them to go viral. Dive into Innovation: Join Us at LearnWorlds’ Big Annual Product Bash!
You need to build a community around your content.
TikTok makes it super easy to connect with your followers and there are a few key things you need to do: The 7 Best Community Management Platforms for Course Creators in 2024
Responding to Comments and Engaging with Your Audience
First you need to be responsive.
I make sure to check my comments section regularly and reply to anything that comes my way. How to Build Your Customer Education Strategy
It doesn’t have to be a long drawn-out response but it shows people that you’re paying attention and that you value their feedback.
I also like to ask questions and start conversations with my followers.
It’s a great way to get to know them better and to see what they’re interested in learning more about. 10 Best LMSs for Small Businesses in 2024
Livestreams and Q&A Sessions: Making a Personal Connection
Livestreams are another fantastic way to build a community.
You can go live on TikTok and answer questions from your followers share behind-the-scenes insights about your course or even give a mini-lesson on a specific topic. What Is Customer Training? Definition, Benefits, And A Quick How-To Guide
I’ve also found that Q&A sessions are a great way to connect with people. 19 Black Friday Marketing Tips to Sell Digital Products in 2024
I’ll post a question on my profile and invite people to answer it in the comments. How To Build a Mini-Course To Generate Leads: A Complete Guide
It’s a fun way to spark conversations and to get your followers thinking. How To Craft the Perfect SaaS Sales Funnel for Your Business…and Why!
Leveraging TikTok Ads: Reaching a Wider Audience
TikTok ads are a great way to reach a wider audience and get your courses in front of new people. Power-up Your Academy’s Mobile App with Analytics, Offline Video, Reminders, and more!
There are a few different types of ads available but I find that “branded lenses” are particularly effective.
Branding Your Content: Using Branded Lenses
Branded lenses allow you to create custom AR effects that users can add to their videos.
It’s a great way to get your brand in front of more people and to make your content more engaging. Introducing Automations: Supercharge your User Management and Communication Workflows
For example if you’re teaching a course on photography you could create a branded lens that adds a cool filter to users’ photos. eLearning for Nonprofits: The 7 Most Important Features Your LMS Should Have
TikTok Ads Manager: Controlling Your Campaign
You’ll want to use TikTok’s Ads Manager to create and manage your ads. How to See a Positive ROI from Customer Education
It’s a powerful tool that lets you set your budget target your audience and track your results. How to Create Great eLearning Content for Your Online Courses
I’ve found that the platform’s advanced targeting features allow me to really get granular with who I’m showing my ads to ensuring they’re seen by people who are genuinely interested in my courses. Customer Education: How to Build A Great Online Corporate Training Program
Understanding Your Audience: TikTok Analytics
Data is king my friend and TikTok provides you with a wealth of data through its analytics. 36 Best Training Video Software
You can track everything from video views and profile views to your audience’s demographics and their activity patterns. How to Make a Screencast the Right Way
Getting the Big Picture: TikTok’s Overview Tab
TikTok’s Overview tab gives you a snapshot of your channel’s performance over time. What Is Customer Training? Definition, Benefits, And A Quick How-To Guide
You can see your total followers video views profile views likes comments and shares. LearnWorlds vs. Τeachable: A Side-by-Side Comparison
The Engagement section is especially helpful. How to Effectively Sell Your Online Courses Using Email Marketing
It lets you analyze your videos’ performance using metrics like likes comments and shares. Kartra Vs Kajabi for Online Courses, Training, and Coaching
This data can help you determine which types of content are resonating with your audience. Online Course Evaluation Surveys: 3 Smart Ways to Get Course Feedback
Drilling Down into Content: The Content Tab
The Content tab provides a more detailed look at your individual videos. Course Creators’ Guide to SEO Success
You can see total views likes comments shares average watch time and even audience territories. A Year of Growth and Innovation: LearnWorlds 2024 Year in Review
This is a great way to see which videos are performing well and which ones need a little more work.
Understanding Your Followers: The Followers Tab
The Followers tab gives you insights into your audience. Power-up Your Academy’s Mobile App with Analytics, Offline Video, Reminders, and more!
You can see their demographics their activity patterns and even the sounds they’ve listened to. 20 Leading Customer Training Tools (& Why an LMS is The Best Option)
This data can be invaluable for informing your content strategy. LearnWorlds vs. Thinkific: An In-Depth Comparison for 2024
Influencer Marketing on TikTok: Harnessing the Power of Collaboration
Influencer marketing is a fantastic way to reach a new audience and build trust with potential students. The Best Email Marketing Tools for Online Courses
But it’s important to choose the right influencers.
Finding the Right Influencers: Aligning with Your Brand
Not all influencers are created equal. A Quick 5-step Checklist to Successfully Launching an Online Course
You need to find those who align with your brand values and whose audience would be interested in taking your course. How to Promote Lifelong Learning in the Workplace
Remember it’s quality over quantity. Designing A Training Program: How to Boost Employee Performance With eLearning
A smaller audience that’s highly engaged is much more valuable than a huge audience that’s not interested in your niche.
Offering Incentives: Partnering for Success
I always offer my influencer partners a unique discount code to share with their followers. Top 15 Websites to Get Free Stock Images
This gives them an incentive to promote my courses and it’s a great way to drive sign-ups.
I’ve also found that offering to feature them in my own content can be a valuable incentive.
Building Long-Term Relationships: Nurturing Partnerships
I make sure to show my appreciation to my influencer partners. How to Teach Online: Your Handbook to Success
I send them personalized thank-you notes and even give them free access to my courses.
This builds trust and makes them more likely to promote my courses in the future. Thinkific vs Teachable Comparison for 2024: Which One’s Best for You?
TikTok Success Stories: Inspiring Examples of Course Creators
There are tons of course creators who are killing it on TikTok.
Here are a few of my favorites: Training and Activity Matrix: Visualize Learners’ Progress at a Glance
Grant Cardone: The Sales Guru
Grant Cardone is a business coach speaker and author who’s known for his teachings on sales marketing and personal development. Intellectual Property Protection for Online Courses & Training
On his TikTok account he shares motivational and inspirational content as well as tips and strategies for success in business and life.
Gary Vaynerchuk: The Social Media Master
Gary Vaynerchuk also known as Gary Vee is an entrepreneur internet personality and author.
He’s known for his work in social media and digital marketing.
He shares his thoughts and insights on a wide range of topics including entrepreneurship digital marketing personal branding and self-improvement. You Ask. We Deliver — Improvements for Q3-Q4 2024
Chris Do: The Design Expert
Chris Do is a designer director and educator. Introducing: Enhanced Email Integrations, More Data, More Love… More Sales!
He’s the founder of Blind a design and animation studio and The Futur an educational platform. How to Create a Comprehensive Extended Enterprise Training Program for MedTech that Delivers Results
On his TikTok account he shares his thoughts and insights on design animation and business strategy.
Simon Sinek: The Leadership Guru
Simon Sinek is a British-American author motivational speaker and marketing consultant.
He’s known for his TED Talk “Start with Why: How Great Leaders Inspire Action.” On his TikTok account he shares his thoughts and insights on leadership motivation and organizational culture. How to Make a Video Tutorial in 5 Steps + Examples
Vanessa Lau: The Social Media Coach
Vanessa Lau is a business coach and online course creator who helps entrepreneurs and small business owners grow their businesses. 10 Best Online Course Landing Pages to Inspire You
On her TikTok account she shares valuable tips and strategies on how to build and scale a social media presence effectively. How To Boost Your Online Business With Social Media Groups and Communities
Steve Harvey: The Motivational Comedian
Steve Harvey is an American comedian television host radio personality and author. You Ask. We Deliver — Improvements for Q1 & Q2 2024
On his TikTok account he shares a variety of content including comedic skits and personal insights. What is User Onboarding? Definition, Examples & Benefits
He often talks about the importance of family and relationships and shares advice and tips on how to improve your relationships. Introducing Mass Emails: A Native Messaging Tool to Supercharge Learner Communication
Tai Lopez: The Entrepreneur
Tai Lopez is an American entrepreneur motivational speaker and author.
He’s known for his “67 steps” program which is a mentorship program that aims to teach people how to achieve success in various areas of life. How To Build a Mini-Course To Generate Leads: A Complete Guide
On his TikTok account he shares various content including motivational and inspirational content entrepreneurial advice and personal insights. Multiply your Successes with the New Content Clone & Sync Capabilities
The Power of Consistency and Experimentation
Remember TikTok is all about experimentation. Run a Successful Affiliate Marketing Campaign: A 5-Step Blueprint for Fitness Coaches
There’s no magic formula for success so keep trying different things and see what works for you. How to Create a Pre-Launch Marketing Strategy for Your Online Courses
Experiment with different types of content formats topics and styles. Your 2024 Guide to Effectively Selling Corporate Training Programs
Analyze your data learn from your mistakes and keep pushing forward. A.I. Course Creation: How to Use ChatGPT to Create eLearning Content
And most importantly have fun! TikTok is a platform where you can be yourself and connect with people who share your interests. Know LearnWorlds’ AI Assistant: Your Questions Answered
So go out there create some amazing content and watch your online course business grow! From Followers to Fans: Proven Strategies for Building an Engaged Online Community
Ready to turn your TikTok dreams into reality? 🚀 Get my FREE guide to TikTok for online course creators and learn how to unlock the power of the platform and attract tons of new students! 🤯 Let’s get this done! 🙌