You know that feeling right? You’re pumped about your inbound marketing your content’s on fire and downloads are through the roof.
But then bam! The growth curve flatlines.
You’re stuck in a content rut wondering what to do next.
Don’t worry you’re not alone.
We’ve all been there.
But here’s the thing – your audience is evolving.
What resonated with them yesterday might not be grabbing their attention today.
That’s where the magic of content surveys comes in.
It’s like taking a pulse on your audience’s interests and needs.
It’s a surefire way to break free from that content rut and get back on track with content that truly resonates.
The Power of Asking Your Audience
Think of it this way: your audience is the key to unlocking your next big content hit.
They hold the answers to what they’re hungry for what keeps them up at night and what they’re dying to know.
And guess what? They’re more than happy to tell you!
I’ve been running content surveys for years and it’s been a must for HubSpot.
We’ve made some significant shifts in our content strategy based on the insights we’ve gained from those surveys.
Crafting the Perfect Content Survey
let’s talk about how to create a survey that actually gets results.
You want something that’s easy to digest engaging and provides you with valuable data you can actually use.
1. Start with a Solid Framework:
We’ve got a killer content preferences template modeled after our own successful surveys that you can use as a starting point.
It’s available on SurveyMonkey and it’s free!
2. Tailor It to Your Specific Needs:
Don’t be afraid to customize the template to fit your business like a glove.
You want to ask questions that are directly relevant to your target audience.
Think about your specific industry your products or services and what pain points your audience faces.
For example you might add questions about:
- Preferred Content Formats: Do they prefer ebooks blog posts videos infographics or something else entirely?
- Content Topics: What specific topics are they most interested in? Dive deep into sub-topics within your niche.
- Content Length: Do they prefer short snappy content or long in-depth pieces?
- Content Style: Are they looking for something casual and conversational or more formal and informative?
3. Make it Easy to Respond:
You want to make it as simple as possible for your audience to complete your survey.
Keep it concise use clear language and avoid overwhelming them with too many questions.
Getting the Most Out of Your Content Survey
1. Get the Word Out:
Once you’ve got your survey ready to go it’s time to spread the love! Share it through your email list social media channels website and any other communication channels you use.
2. Get a Good Sample Size:
The more responses you get the more reliable your data will be.
Aim for a sample size that reflects a decent percentage of your target audience.
3. Unpack the Insights:
Now comes the fun part – analyzing your data! Look for trends patterns and insights that stand out.
What are your audience’s biggest interests? What content formats are they most engaged with?
Taking Action with Your Insights
Don’t let those insights gather dust! Use them to inform your content strategy creating content that truly resonates with your audience.
Here are a few ideas:
- Create Content Based on Popular Topics: Identify the hottest topics that your audience is interested in and develop content around them.
- Refine Your Content Formats: If your audience prefers video content over blog posts consider creating more videos.
- Target Specific Needs: You can even tailor content to specific segments of your audience based on the data you gather.
The HubSpot-SurveyMonkey Integration: A Match Made in Content Heaven
Speaking of leveraging your insights I highly recommend checking out the HubSpot-SurveyMonkey integration.
It’s free for all HubSpot customers and it’s a must.
Here’s how it works:
- Data Sync: Survey responses automatically sync with your HubSpot contacts’ profiles.
- Personalized Content: You can use this data to create personalized content and nurture sequences that target specific audience segments.
- Targeted Marketing: Segment your audience based on their survey responses allowing you to deliver highly targeted marketing campaigns.
Content Survey: A Powerful Tool for Content Growth
Running a content survey is like having a superpower for your content marketing.
You gain invaluable insights into your audience’s interests and preferences allowing you to create content that truly resonates.
It’s not a one-time thing either.
Content surveys are a powerful tool for keeping your content strategy fresh and relevant and they’re a fantastic way to ensure you’re always creating content that delivers real value to your audience.
So go ahead get out there and start asking your audience what they want! You might be surprised by what you learn.
And remember the key to successful content marketing is always about understanding and connecting with your audience.