Reselling web hosting is a fantastic way to generate recurring revenue and expand your design business.

It’s incredibly easy to start especially if you choose to resell managed WordPress hosting.

Let’s explore what reselling web hosting entails and how it benefits your business.

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The Essence of Reselling Web Hosting

Essentially when you resell web hosting you act as the hosting provider to your clients even though you’re partnering with a dedicated hosting company behind the scenes.

This arrangement offers a significant advantage: you purchase hosting services in bulk at discounted rates allowing you to resell them to your clients at your chosen price.

This strategy enables you to bundle your services providing clients with comprehensive solutions while significantly boosting your profits.

Imagine a scenario where a client needs a new website and hosting services.

While the hosting plan might cost $15 per month you can resell it for $40 pocketing the difference.

Since your clients need hosting for their WordPress sites it’s a straightforward sale.

This is just the tip of the iceberg when it comes to the benefits of becoming a web hosting reseller.

The Benefits of Reselling Web Hosting

Reselling hosting offers a substantial increase in income through recurring revenue.

As your client base grows your profits will surge significantly.

However the benefits go beyond financial gains.

Streamlined Workflow and Enhanced Efficiency

Partnering with a reputable managed WordPress host allows you to easily monitor the status of your clients’ websites.

This means when a client requests an update you’re familiar with their hosting environment eliminating the need to navigate unfamiliar hosting panels each time.

Having all client sites on the same host minimizes time spent reacquainting yourself with each site enhancing your team’s efficiency.

The Crucial First Steps: Setting Up for Success

Reselling WordPress hosting is a simple addition to your agency’s service offerings but some preparation is necessary.

1. Choosing the Right Hosting Partner: A Foundation for Success

Selecting a hosting partner you trust is essential.

Opt for a provider that understands the reseller and agency model and can help you achieve your revenue targets.

Consider your specific needs: If you offer SEO services speed is paramount.

For turnkey solutions seamless workflows are crucial.

If you handle high-traffic websites you’ll need a hosting partner you can consult with on scaling client sites effectively.

The right partner optimizes your work and ensures superior client services.

2. Strategic Margin Setting: Maximizing Profitability

Setting appropriate margins is crucial for maximizing your profits.

Avoid charging a meager $12 for a hosting plan that costs you $10. Healthy margins ensure reselling becomes a reliable source of recurring revenue.

3. Bundling Services: A Winning Strategy

Some savvy clients might notice your $50 monthly hosting charge and seek a cheaper option online.

To prevent this consider bundling your hosting services with maintenance plans offering them for free.

This eliminates hosting costs from the discussion and discourages clients from seeking alternatives as they receive multiple services at a single price.

4. Prioritizing Exceptional Support: A Client-Centric Approach

Remember that clients see you not the hosting provider as responsible for their website.

If their site goes down or they encounter a “white screen of death” they’ll call you.

The quality of support you receive from your hosting partner can make or break your reselling venture.

Find a partner that understands the agency model and provides stellar client support.

This is where a program like WP Engine’s Agency Partners Program shines.

Harnessing the Power of the Agency Partners Program: A Seamless Reselling Solution

WP Engine’s Agency Partners Program empowers agencies to effortlessly resell hosting generating recurring revenue without additional effort.

With benefits like free hosting for your agency site and dedicated account management the program simplifies reselling WordPress hosting and boosts your income.

Joining a platform like WP Engine which boasts over 1.5 million websites relying on its hosting brings significant credibility and a strong foundation for your reselling business.

How to Resell Web Hosting (and Why You Should!)