Switching from Mailchimp to GetResponse can be a great move especially if you’re looking for more robust features and a more user-friendly interface.

But it’s natural to feel a little overwhelmed at first.

Ready to ditch Mailchimp and level up your email marketing? 🚀 GetResponse has got your back, and this guide is your shortcut to success. Get started with GetResponse today! Don’t worry, it’s easier than you think! 😉

Don’t worry! This guide will walk you through the process step-by-step making the transition as smooth as possible.

Table of Contents

Understanding the Terminology

Before we dive into the nitty-gritty let’s familiarize ourselves with some key GetResponse terminology.

You’ll find that many features have similar functions but with slightly different names in GetResponse.

Contacts: These are your email subscribers in GetResponse similar to “subscribers” in Mailchimp. You manage your contacts through the “Contacts” menu.
Newsletters: These are one-time email blasts in GetResponse analogous to “Campaigns” in Mailchimp.
Autoresponders: GetResponse uses autoresponders for time-based email sequences similar to Mailchimp’s legacy “follow-ups” feature.
Marketing Automation: GetResponse offers a robust marketing automation system with a drag-and-drop visual editor allowing you to build more complex automated workflows.

Migrating Your Subscriber List

The first step is to move your subscribers from your Mailchimp account to GetResponse.

This is a straightforward process ensuring a 100% single opt-in process for all your imported lists.

Export from Mailchimp: Start by exporting your subscribers from your Mailchimp account. You’ll need to navigate to your account menu in the top right corner select “Account” then “Settings” and finally “Manage My Data.” From there you can export your subscriber list.
Import to GetResponse: Once you have your subscriber list exported you can import it into your GetResponse account. The exact steps may vary depending on the format you exported your list in but GetResponse provides clear instructions to guide you through the process.

Moving Your Email Content

Next you’ll need to transfer your email content from Mailchimp to GetResponse.

This includes your newsletters autoresponders and any other email campaigns.

Text-Based Emails: For plain text emails simply copy the text from your Mailchimp editor and paste it into the GetResponse email editor.
HTML Emails: For HTML emails you can export your campaigns and templates from Mailchimp using the same “Manage My Data” section in your account settings. The HTML code will be sent to you via email. Then import the HTML code into your GetResponse account. Be aware that formatting differences between the two editors might require some adjustments.

Ready to ditch Mailchimp and level up your email marketing? 🚀 GetResponse has got your back, and this guide is your shortcut to success. Get started with GetResponse today! Don’t worry, it’s easier than you think! 😉
Creating New Emails: Don’t feel limited by importing existing emails. GetResponse offers a variety of pre-designed templates and a user-friendly drag-and-drop email creator.

Setting Up Signup Forms

Once your subscriber list and email content are in GetResponse you’ll need to update your signup forms.

Replace Form Code: In GetResponse create a new form under the “Forms and Popups” menu. Once created publish the form and copy the code provided. Paste this code into the location where you want the form to appear on your website.
Integrations: GetResponse boasts over 100 integrations with popular services including many you likely used with Mailchimp. To re-establish these connections head to the “Tools” menu in your GetResponse account then “Integrations and API.” Here you can find and enable the specific integrations you need.

Exploring GetResponse’s Features

Now that your account is set up it’s time to familiarize yourself with GetResponse’s powerful features.

Autoresponders and Marketing Automation

While GetResponse offers autoresponders for basic time-based email sequences its true power lies in its robust marketing automation capabilities.

You can build sophisticated workflows based on subscriber actions website visits and other triggers using the visual drag-and-drop editor.

Landing Pages and Webinars

GetResponse also includes landing page creation tools allowing you to build professional desktop and mobile-optimized pages for capturing leads and driving conversions.

GetResponse’s landing page builder is powered by artificial intelligence making it incredibly user-friendly.

For more advanced marketing campaigns GetResponse’s webinar solution enables you to host engaging online events and capture leads in real-time.

Reporting and Analytics

Just like Mailchimp’s Reports GetResponse offers comprehensive analytics for your email campaigns contacts and landing pages.

You can track key metrics like open rates click-through rates and conversions.

You can also benchmark your performance against industry averages with GetResponse’s free email marketing benchmarks report.

Send-Time Optimization

GetResponse’s send-time optimization feature is similar to Mailchimp’s TimeWarp allowing you to schedule your emails to arrive when your subscribers are most likely to open them.

This personalizes the experience and increases engagement.

Get the Most Out of Your GetResponse Account

With GetResponse you have access to a powerful email marketing platform that goes far beyond basic email campaigns.

Here’s how to take advantage of its features to boost your online marketing efforts:

Leverage GetResponse Forms and Popups

Beyond inline signup forms GetResponse allows you to use popups triggered by various actions such as exit intent scroll depth or inactivity.

This increases your chances of capturing leads before they leave your website.

Utilize Powerful Marketing Automation

Explore GetResponse’s advanced marketing automation features including abandoned cart recovery completed purchase notifications and triggered workflows based on website events.

This allows you to personalize your marketing efforts and build stronger customer relationships.

Embrace GetResponse’s Robust Support

Remember GetResponse offers 24/7 support via live chat ensuring you have help whenever you need it.

Join the GetResponse Community

With over 350000 customers in 182 countries GetResponse is a trusted platform for online marketers.

Its user-friendly interface comprehensive features and exceptional support make it a popular choice for businesses of all sizes.

Don’t hesitate to explore their resources engage with the community and take advantage of their valuable insights to achieve your marketing goals.

How to move from Mailchimp to GetResponse