Switching from Mailchimp to GetResponse can feel like moving your entire online marketing operation.
It’s a big step but it’s one that can lead to exciting new opportunities.
I’m here to guide you through this journey making the transition smooth and stress-free.
Think of it as moving into a brand new fully equipped apartment – you’re getting a fresh start with a ton of amazing features and resources.
Ready to ditch the Mailchimp grind and level up your marketing game? 🤯 Check out GetResponse’s killer features!
Understanding the Key Differences
Ready to ditch the Mailchimp grind and level up your marketing game? 🤯 Check out GetResponse’s killer features!
Before into the nitty-gritty details let’s get familiar with some of the terminology shifts you’ll encounter.
It’s all about finding your bearings in the GetResponse landscape.
Contact vs. Subscriber
In GetResponse your cherished email list members are called “Contacts.” So where Mailchimp had “Subscribers” GetResponse uses “Contacts” to manage your audience.
Think of it as a subtle but impactful change highlighting the personalized relationship you want to build with your audience.
You’ll manage your Contacts through the “Contacts” menu in your account.
Newsletters vs. Campaigns
Remember those one-time blasts you sent out in Mailchimp? Well in GetResponse they’re called “Newsletters.” It’s a slight tweak but it emphasizes the core purpose of these emails – to deliver valuable content and build relationships with your audience.
Teams and Collaboration
Just like Mailchimp you can collaborate with your team members in GetResponse.
However the team settings in GetResponse are found under your account drop-down menu > Team.
This centralized location lets you manage access levels and permissions making collaboration a breeze.
Migrating Your List and Content
Moving your precious subscriber list is a priority.
GetResponse ensures a 100% single opt-in process for all imported lists meaning your subscribers will be in control of their subscriptions.
Exporting from Mailchimp
First export your subscribers from your Mailchimp account.
You can do this by navigating to your account menu (top right corner) > Account > Settings > Manage my data.
This will generate a file containing your subscriber data ready to be imported into GetResponse.
Cleaning Up Your List
While you’re migrating it’s a perfect time to clean up your list.
Think about those subscribers who haven’t engaged with your emails in a while.
A little spring cleaning can improve your email deliverability and keep your audience engaged.
GetResponse has handy automation templates to help you identify and re-engage these inactive subscribers.
Moving Your Email Content
Moving your content is the next step.
Whether you sent text-based emails or more complex HTML emails GetResponse makes it easy to import them.
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Text-based emails: For simple text emails you can send yourself a copy from the “Preview > Sent a test email” menu within the Mailchimp editor (or copy the text directly) and save it. Then you can easily paste this text into your GetResponse emails.
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HTML emails: Export your “Campaigns” and “Templates” from Mailchimp by navigating to your account menu (top right corner) > Account > Settings > Manage my data. Once you export your HTML code you can import it into your GetResponse account. Remember due to the nature of HTML coding there might be some formatting differences between the two platforms. You might need to make some adjustments for everything to look perfect.
Setting Up Forms and Integrations
Your signup forms are the gateway to your subscriber list.
Make sure they’re seamlessly integrated with your new GetResponse account.
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Replacing form code: To update your website forms go to your GetResponse menu and select “Forms and Popups > Create” to create your own form template. After publishing add “Web Connect” to your website and paste the embedded form code where you want it displayed.
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Integrations: GetResponse boasts over 100 integrations making it easy to connect with the tools you already use. You’ll likely find your favorite Mailchimp integrations ready to connect with GetResponse. To see the full list of integrations visit . Additionally you can access more advanced integrations within your GetResponse account menu (top left corner) > Tools > Integrations and API.
Exploring Key GetResponse Features
Let’s dive deeper into the exciting features and capabilities of GetResponse that will become your new marketing arsenal.
Autoresponders and Marketing Automation
GetResponse’s autoresponders which are similar to Mailchimp’s legacy follow-ups allow you to automate your email sequences.
This helps you engage your audience and nurture leads without manually sending each email.
GetResponse’s marketing automation goes beyond simple autoresponders.
It offers a powerful drag-and-drop workflow editor to create personalized and automated journeys for your contacts.
You can build complex automation sequences triggered by various events such as website visits purchases and more.
RSS-to-Email
If you blog regularly you can leverage GetResponse’s “RSS-to-Email” feature to automatically convert your blog posts into engaging emails keeping your subscribers updated.
This helps you keep your audience engaged and drive traffic to your website.
Powerful Tools at Your Fingertips
GetResponse offers a comprehensive suite of tools beyond email marketing.
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Forms and Popups: GetResponse takes form creation to the next level. Besides traditional forms you can create engaging popups triggered by user actions like scrolling inactivity or exit intent. This increases your chances of capturing new leads and growing your list.
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Landing Pages: GetResponse’s landing page builder lets you create professional mobile-optimized landing pages to capture leads and drive conversions. The landing page editor is user-friendly and includes AI-powered features to help you design high-converting pages.
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Webinars: If you’re into webinars GetResponse has a dedicated webinar solution that integrates seamlessly with your marketing efforts. You can host live and on-demand webinars track registrations and engage your audience.
Reports and Analytics
GetResponse offers a wealth of data and insights to help you measure the effectiveness of your campaigns.
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Reports: In the “Reports” section you’ll find all the key statistics for your messages and contacts. This includes open rates click-through rates unsubscribes and more.
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Email Marketing Benchmarks: Want to see how your results stack up against industry averages? Check out GetResponse’s free email marketing benchmarks report for valuable insights and comparisons.
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Send Time Optimization: GetResponse uses send time optimization similar to TimeWarp in Mailchimp to deliver your emails when your audience is most likely to open and engage. This helps you maximize your email campaign success.
Conclusion
Moving from Mailchimp to GetResponse can feel like a big undertaking but it’s an opportunity to unlock new possibilities and enhance your online marketing game.
Remember you’re gaining access to a powerful platform that’s packed with features and resources.
GetResponse is constantly evolving so you’re always learning and exploring new ways to grow your business.
This transition is a journey and I’m here to help you navigate every step.
With GetResponse’s intuitive interface robust features and dedicated support you’ll be amazed at how much you can achieve.
So take the leap embrace the possibilities and watch your online marketing success soar!
Ready to ditch the Mailchimp grind and level up your marketing game? 🤯 Check out GetResponse’s killer features!