you’re looking to find new ways to get more leads right? It’s a constant hustle I know! I’ve been there trying to figure out the best strategies.
One thing I’ve learned is that it’s not just about throwing spaghetti at the wall and seeing what sticks.
There’s a more strategic and frankly more effective way to approach lead generation.
It’s called the “Dream 100” and it’s like having a secret map to your ideal customers.
Ready to ditch the guesswork and start attracting your ideal customers like a magnet? 🧲 Learn how to build your Dream 100 and unlock a world of new leads!
The Dream 100: Your Secret Lead Generation Map
Ready to ditch the guesswork and start attracting your ideal customers like a magnet? 🧲 Learn how to build your Dream 100 and unlock a world of new leads!
The Dream 100 is basically a list of the top 100 influencers bloggers podcasters and other thought leaders in your niche.
Think of them as the people your ideal customers are already listening to and looking up to.
By getting yourself in front of these influencers you can tap into their audiences and attract a whole bunch of new leads.
Step 1: Know Your Dream Customer Like the Back of Your Hand
The first step is to get crystal clear about your ideal customer.
Not just a general description but a detailed almost obsessive understanding of their needs wants fears and aspirations.
Think of it like creating a customer avatar.
I’m talking about knowing things like:
- What are their biggest challenges? What keeps them up at night?
- What are their biggest dreams? What are they striving for?
- What are their hobbies and interests? What do they do for fun?
- Where do they hang out online? What websites social media platforms and communities are they part of?
- What are their biggest pain points? What are they frustrated with?
- What are their objections to buying? What might make them hesitant to purchase your product or service?
The more you know about your ideal customer the easier it’ll be to tailor your messages and find the right places to connect with them.
Step 2: Find Your Dream 100’s Hangouts
Now that you know who your ideal customer is it’s time to find the places they hang out online.
Think about the questions you answered about your customer’s hobbies and interests and start brainstorming.
- What podcasts do they listen to?
- What blogs do they read?
- What Facebook groups are they members of?
- What online forums do they participate in?
- What social media platforms are they active on?
Don’t be afraid to do some digging! You can use Google searches look for relevant online communities and even ask your existing customers for recommendations.
Step 3: Infiltrate and Engage
This is where the real fun begins! You’ve identified your Dream 100 and you know where they hang out.
Now it’s time to get your foot in the door and start building relationships.
The key here is to be valuable and helpful.
Don’t just show up and start pitching your product or service.
Focus on adding value by:
- Engaging with their content: Comment on their blog posts leave thoughtful reviews on their podcasts share their content on social media.
- Providing insightful feedback: If you have relevant expertise offer valuable feedback on their products or services.
- Offering help or support: If you see an opportunity to help them out don’t hesitate to offer your assistance.
Think of it like a courtship.
You want to build trust and rapport before you start asking for anything in return.
Step 4: “Work Your Way In”
There are two main ways to get in front of your Dream 100’s audience: “working your way in” and “buying your way in.” Let’s talk about “working your way in” first.
This is all about leveraging your skills and expertise to earn free publicity.
Here’s how it works:
- Subscribe to everything they publish: Join their email lists listen to their podcasts read their blogs follow them on social media.
- Look for opportunities to contribute: Offer to write guest posts for their blogs be a guest on their podcasts or even collaborate on a project.
- Help them out: Share their content on social media offer to promote their events or even offer to help with a task.
The idea is to be a valuable resource and demonstrate your expertise.
Step 5: “Buy Your Way In”
Sometimes “working your way in” takes time and effort.
If you need to get in front of your Dream 100’s audience faster then “buying your way in” might be the way to go.
This typically involves paid advertising or sponsorships.
- Run ads on their platforms: If they have a YouTube channel run ads on their videos. If they have a podcast run ads on their show.
- Sponsor their events or content: Offer to sponsor their webinars podcasts or even their social media posts.
- Partner with their affiliates: Find affiliates who promote their products or services and offer to run joint campaigns.
This can be a more expensive approach but it can also be more effective especially if you have a good budget.
Step 6: Experiment Track and Iterate
The beauty of the Dream 100 is that it’s a continuous process.
You’re not just doing it once and then calling it a day.
You’re constantly experimenting tracking your results and adjusting your approach.
- Track your results: Use analytics tools to measure the success of your efforts.
- Identify what’s working: Pay attention to what’s generating the most leads and engagement.
- Double down on what works: Keep doing more of what’s producing results.
- Eliminate what doesn’t work: If something isn’t generating leads stop wasting your time and money on it.
The key is to be flexible and adaptable.
You might need to adjust your strategy along the way.
The Dream 100: More Than Just Lead Generation
The Dream 100 isn’t just about generating leads.
It’s also about building relationships establishing yourself as an authority in your niche and getting your brand in front of the right people.
Think of it as a long-term investment in your business.
By building relationships with influencers and thought leaders you can create a network of supporters who will help you spread the word about your brand and attract even more leads.
So there you have it.
The Dream 100 can be a powerful lead generation strategy.
It might take some effort to get started but it can pay off big time in the long run.
Ready to ditch the guesswork and start attracting your ideal customers like a magnet? 🧲 Learn how to build your Dream 100 and unlock a world of new leads!