You wouldn’t believe the cool stuff I learned about how people watch online ads! Facebook did a into how people are using their phones to watch videos and it totally blew my mind!
This is some seriously mind-blowing stuff about mobile video ads, right?! 🤔 I’m totally hooked on this whole new way of watching stuff. Wanna dive deeper into the world of mobile video ads? I’ve got you covered!
Mobile Video Viewing: It’s Not Your Grandma’s TV!
Remember how we used to think about watching videos online like it was a completely different thing from TV ads? Well smartphones have totally changed the game! People are blending their online and offline content habits and video ads are becoming a huge part of the mix.
The Rise of the “Skippable” Ad
Think about it.
You’re scrolling through your feed maybe checking out your favorite influencers and suddenly a video ad pops up.
It’s like a mini-movie right there on your phone screen! But here’s the twist: you have the power to skip it after just five seconds! That’s right the clock is ticking and video creators need to be quick to grab our attention.
They need to throw a hook like a super catchy intro or a super funny joke right at the start or we’re gone!
The 6-15 Second Sweet Spot: Hooking Viewers Beyond the Skip
Here’s another cool thing: if you can get past those first five seconds you have a shot at keeping our attention for a little longer.
The sweet spot seems to be around 6-15 seconds where video creators can really start to shine.
Maybe they’ll drop a funny joke offer a sneak peek of something awesome or give us a little more insight into their product or service.
That’s when they’re really hooking us in and making us want to stick around for the whole ad!
Live Video: A Real-Time Gamble
Want to feel the energy of a live event like a concert or a sporting event from your phone? Live video is the way to go! But it’s a risky game.
You only have two seconds to grab our attention before we swipe away and you’re constantly competing with everything else happening on our phones.
So if you’re going to try live video you need to be ready to go all out: amazing visuals super engaging content and maybe even a live Q&A session to keep us glued to the screen!
The Power of Mobile
Facebook is super clear about one thing: mobile is becoming the biggest thing in video viewing! Our phones are basically our new TVs and video content is king.
That means that video creators need to think mobile first making sure their videos are optimized for smaller screens bright and clear and easy to watch even with the sound off.
More Than Just Ads: Content Strategies for Everyone
This stuff isn’t just about ads though.
It’s about how we consume content in general.
We’re all about quick bites of information entertaining videos and engaging stories.
Video creators need to understand that if they want to capture our attention they need to be creative engaging and make sure their content is super relevant to what we care about!
The Future of Video Viewing: A World of Possibilities
I’m so excited about the future of video watching.
With phones becoming the main way we consume media there’s so much potential for video creators to get super creative and connect with us on a whole new level.
This is some seriously mind-blowing stuff about mobile video ads, right?! 🤔 I’m totally hooked on this whole new way of watching stuff. Wanna dive deeper into the world of mobile video ads? I’ve got you covered!
We’re all about visual storytelling and with the power of mobile video the possibilities are endless!
This is some seriously mind-blowing stuff about mobile video ads, right?! 🤔 I’m totally hooked on this whole new way of watching stuff. Wanna dive deeper into the world of mobile video ads? I’ve got you covered!