email marketing isn’t just about blasting out a newsletter or a “20% off sale” announcement every now and then.
It’s a powerful tool that can really boost your WooCommerce revenue if you use it right.
Think of each email as a little marketing opportunity.
I’ve been working with WooCommerce for years now and I’ve learned that there are certain types of emails that just seem to work magic.
They’re easy to set up many are even automated but don’t let their simplicity fool you.
These emails can make a real difference in your bottom line.
🔥 Want to level up your WooCommerce game? Learn how to send winning emails that boost sales 🔥
Five Emails That Can Boost Your WooCommerce Revenue
🔥 Want to level up your WooCommerce game? Learn how to send winning emails that boost sales 🔥
Here’s what I consider the five most important emails for any WooCommerce store.
Let’s dive in!
1. Abandoned Cart Recovery Emails: Reclaiming Lost Revenue
Have you ever added something to your cart only to leave the site without buying? Yeah me too.
Happens all the time and it’s a HUGE source of lost revenue for stores.
Did you know that around 70% of shoppers abandon their carts? Think about that! Those potential customers are right there they’ve already shown interest they just need a little nudge.
Why do they abandon carts? Well there are lots of reasons – maybe they saw unexpected shipping costs had checkout problems got distracted or just weren’t sure about the purchase.
The good news is that most of these shoppers actually intended to come back and finish their purchase. They just didn’t. That’s where abandoned cart recovery emails come in.
Imagine this: If your store gets 100 orders a month with a 70% abandonment rate that’s 300 abandoned carts.
If the average order is $50 that’s $15000 in lost revenue! Now imagine you could recover even 10% of those carts – that’s an extra $1500 a month!
Here’s what you can do:
- Capture email addresses: You need the customer’s email to send them those recovery emails. Make it easy for them to enter their email during the checkout process. You can also use tools that prompt customers for their email as they add items to their cart.
- Set up an email series: I usually recommend a three-email series but you can experiment to see what works best for your audience. The first email should go out a few hours after the cart is abandoned. This one should be simple and straightforward reminding the customer about their items and making it super easy for them to check out. The second email can go out a day later offering a small discount or free shipping as an incentive to complete the purchase. The third email sent a few days later can be a bit more persuasive reminding the customer of the benefits of buying from you.
- Make it personalized: Don’t just send out generic emails. Tailor the content to the customer’s specific items and interests.
Let’s look at some examples:
- Subject Line: “Did you forget something? 🎁”
- Body: “Hey we noticed you left some amazing items in your cart. . We’re holding them for you just in case you want to complete your purchase! Click here to return to your cart: .”
2. Win-Back Campaigns: Reconnecting with Lapsed Customers
Think about your email list.
How many of those subscribers actually open and read your emails? Sadly a big chunk of them are probably inactive.
They haven’t bought anything in ages.
This is where win-back campaigns come in. They’re designed to re-engage those dormant customers and bring them back to your store.
Why bother? Because these customers already know you and have shown some interest in your products. It’s much easier and cheaper to win back existing customers than to attract new ones.
Here’s how to run a win-back campaign:
- Identify your inactive customers: Use your email marketing platform to figure out which customers haven’t made a purchase in a certain period of time. I usually set it to 90 days but you can experiment.
- Craft a compelling email series: Don’t blame your customers for going inactive. Just welcome them back with a warm message like “We miss you!” Or “It’s been a while we hope you’re doing well!” Offer a special discount or promotion to sweeten the deal and encourage them to buy again.
- Keep it short and sweet: I wouldn’t send more than two or three win-back emails. If those don’t work it might be time to remove them from your list.
Here’s an example of a win-back email:
- Subject Line: “We’ve Missed You! 👋”
- Body: “Hi It’s been a while since you last visited us. We miss you and hope you’re doing well. We’d love to welcome you back with a special offer just for you: for off your next purchase! We can’t wait to see you again!”
3. Order Confirmation Emails: A Chance to Cross-Sell and Build Loyalty
After someone buys from you they’ll get an order confirmation email.
That’s a pretty standard email that confirms their purchase and provides all the important details.
But this email can be more than just a confirmation – it’s a chance to build relationships and encourage future purchases.
Here’s how to use order confirmation emails to your advantage:
- Provide essential information: Make sure the email includes everything the customer needs to know: order number items purchased shipping information and any relevant tracking details.
- Add a little marketing magic: You can use this email to cross-sell related products or suggest other items they might like. Remember that it’s much easier to sell to an existing customer than to find a new one.
- Build loyalty: Use this email to encourage customer engagement. Ask them to follow you on social media join your loyalty program or leave a review.
Here’s an example of an order confirmation email with cross-selling:
- Subject Line: “Your Order is On Its Way! 🎉”
- Body: “Hi Thanks for your order! We’re so excited to get your items to you. Here’s your order confirmation: . We’re also putting together a little something special for you: . We think you might like these too! Enjoy your purchase and we’ll keep you updated on your order’s journey.”
4. Thank You Emails: A Warm Welcome and a Chance for Repeat Sales
Thank you emails are a little different from order confirmations.
They focus on building a relationship and making your customers feel valued.
These emails can be powerful because they’re sent right after a purchase while the customer is still feeling good about their decision.
Here’s what you can do with thank you emails:
- Express your gratitude: Start by simply saying thank you. You can be creative and personalize the message reflecting your brand’s personality.
- Educate and delight: Use this email to provide helpful tips on how to use their new product or to highlight its benefits. You can even include a quick tutorial video or a blog post with more information.
- Offer a discount or promotion: A small discount or a free gift can go a long way in encouraging repeat purchases.
Here’s an example of a thank you email:
- Subject Line: “Thanks for your order! We’re so excited for you! 😄”
- Body: “Hey Thanks so much for your purchase! We can’t wait for you to experience . It’s one of our favorites! We’ve also put together a quick guide to help you get the most out of your new : . And to show our appreciation we’d like to offer you a special discount on your next order. Use code at checkout to save ! Enjoy your new !”
5. Segmented Broadcast Emails: Targeted Messages for Increased Revenue
Broadcast emails are your more traditional marketing emails – newsletters sales announcements new product launches etc. But to get the most out of them you need to segment your list.
Segmentation means sending different emails to different groups of your audience based on specific criteria.
Why segment? Because it’s much more effective than sending a generic message to everyone.
Here’s how to get started:
- Segment your list: You can segment your list based on purchase history demographics location interests or any other criteria that makes sense for your business.
- Create targeted content: Once you’ve segmented your list create tailored messages for each segment. For example if you sell clothes you might send an email about a sale on women’s shoes only to your female customers who have purchased shoes in the past.
- Test track and adjust: Don’t be afraid to experiment with different segments and messages to see what works best. Track your results and adjust your campaigns accordingly.
Here’s an example of a segmented email:
- Subject Line: “New arrivals just for you! ✨”
- Body: “Hi We know you love so we wanted to let you know about our latest arrivals in this category. Check out these stunning new and see what catches your eye: . We think you’re going to love them! “
Expanding Your Email Marketing Reach
These five types of emails are a great starting point for boosting your WooCommerce revenue.
But don’t stop there!
There are many other types of emails you can use to engage with your customers including:
- Feedback requests: Ask for customer feedback after a purchase to improve your products and services.
- Replenishment reminders: Help customers avoid running out of their favorite products by sending reminders when their stock is low.
- Shipping notifications: Keep customers informed about their orders with tracking updates and estimated delivery times.
Email marketing is a powerful tool and the more you experiment and learn the more effective your campaigns will become.
Keep on experimenting and watch your WooCommerce revenue grow!
🔥 Want to level up your WooCommerce game? Learn how to send winning emails that boost sales 🔥