It’s fascinating how artificial intelligence is transforming the way we approach marketing particularly for those of us in the world of online education.

As someone who’s been in the game for a while I’ve always been about finding simple yet effective ways to achieve results.

And that’s where AI comes in.

Want to level up your online course marketing like a pro? 🔥 Mari Smith, the Queen of Facebook herself, shared her secret sauce at the Worlds of Learning 2024 summit. It’s all about using AI strategically to boost your reach and engagement. 🧠 Click here to learn Mari’s top AI strategies ➡️

Table of Contents

Harnessing AI for Facebook Marketing: A Guide for Course Creators

Mari Smith the renowned “Queen of Facebook” recently shared some of her top strategies at the Worlds of Learning 2024 summit.

Her insights really resonated with me particularly her emphasis on AI as a powerful tool for course creators.

Here’s the thing: it’s not about blindly throwing AI at your marketing and hoping for the best.

It’s about understanding how to strategically leverage its capabilities.

So think of AI as a partner a collaborative force that can help you amplify your efforts.

Selecting the Right AI Assistant: Your First Step

The first step is finding the right AI assistant for your needs.

There’s a plethora of options out there but it’s about choosing one that truly complements your marketing strategy.

Some of the popular choices include Meta AI and ChatGPT.

Meta AI is seamlessly integrated into Facebook offering a smooth experience.

ChatGPT on the other hand excels in providing detailed and comprehensive answers making it ideal for in-depth brainstorming.

Mari recommends giving Meta AI a try as it’s a natural fit for Facebook marketing.

However if you need those detailed insights and comprehensive brainstorming support ChatGPT is a solid alternative.

Think Beyond Content Generation: Using AI for Strategic Thinking

The key here is to view AI as a partner in brainstorming not just a content generator.

Let AI help you brainstorm new marketing strategies ad campaign ideas and engaging ways to interact with your audience.

Mari uses AI for a variety of purposes including:

Generating Content Ideas: AI can help you brainstorm fresh ideas for blog posts social media captions or even course topics.
Analyzing Data: AI can help you analyze data from your Facebook ads website traffic and audience engagement to uncover valuable insights that can inform your marketing decisions.
Optimizing Content: AI can help you optimize your content for better engagement by suggesting relevant hashtags keywords and even image formats.
Identifying Trends: AI can help you stay ahead of the curve by identifying emerging trends and opportunities in your niche.

Leveraging AI for Organic Content Creation

The beauty of AI is its versatility.

It can assist in creating a variety of organic content from images to videos and written content.

Visual Content: Bringing Your Ideas to Life with AI

Tools like Meta AI and Canva are fantastic for creating compelling visuals for Facebook and Instagram posts.

These platforms offer a range of options from carousel posts to header images.

Meta AI for instance can generate square images that work well across most social platforms.

For specific needs you can prompt AI to create images in various sizes such as 9×16 for Instagram Reels or Stories.

While AI can create visuals quickly Mari emphasizes the importance of not relying solely on automated content.

Maintaining a personal touch is crucial for building genuine connections with your audience.

Sharing testimonials and social proof further strengthens your credibility.

Text-Based Designs: Going Beyond Simple Overlays

For text-based designs Mari recommends using platforms like Canva.

Canva offers a variety of dimensions and customization options for a more precise approach.

Video Content: From Long-Form to Bite-Sized Content

AI can be your partner in creating engaging video content.

Tools like Meta AI and ChatGPT can suggest script ideas or offer help in generating video clips from your long-form content.

Repurposing long-form videos like webinars podcasts or Facebook Lives into shorter formats like Instagram Reels TikTok and YouTube Shorts is a fantastic way to increase reach and engagement.

AI can even assist with creating effective video scripts and captions making it easier to maintain a consistent posting schedule.

AI-Powered Captions: Enhancing Audience Engagement

One of the most popular uses of AI in social media marketing is generating captions for posts.

AI can create engaging and relevant captions even adding emojis and hashtags to increase audience engagement.

By simply providing the context of your image or video you can prompt an AI tool like Meta AI or ChatGPT to generate a caption.

This can save you time while ensuring consistency and creativity in your posts.

Beyond Content: Using AI to Enhance Your Course Strategy

Mari Smith believes that AI can even help you create course outlines and content and even choose a course topic that will attract leads.

Structuring Your Course with AI Assistance

Start by inputting basic concepts or objectives into AI.

It can help you structure a course from scratch including detailed lesson plans and module outlines.

AI-Powered Course Content: Expanding Your Expertise

For course content AI can generate detailed explanations case studies and even quizzes.

However it’s crucial to review and customize this content to maintain your personal touch and uphold the integrity of your brand.

Mastering Facebook Ads with AI: A Streamlined Approach

Mari recommends leveraging Meta’s AI for streamlining the entire process of running ads.

Whether you’re promoting your courses generating leads or engaging directly with your audience Meta’s AI simplifies the process.

Leveraging Meta’s AI Capabilities for Effective Campaigns

Here are some of Mari’s suggestions for leveraging Meta’s built-in AI capabilities:

Smart Bidding: This feature optimizes your ad spending to reach the right audience at the right time.
Automated Ad Creation: Meta’s AI can create ad creatives based on your existing content saving you time and effort.
Audience Insights: Meta’s AI can help you identify and target specific audiences based on demographics interests and behavior.

Analyzing Your Audience and Metrics: Uncovering Hidden Insights

AI can help you go beyond surface-level analysis to gain a deeper understanding of your audience and metrics.

ChatGPT’s Enhanced Analysis: Beyond Meta’s Standard Reporting

For in-depth analysis Mari recommends using an AI assistant like ChatGPT.

While Meta’s Ads Manager is powerful it doesn’t currently allow you to upload files for deeper analysis.

ChatGPT can help bridge this gap.

By uploading your Facebook Page Insights Ad Performance Data and Audience Demographics into ChatGPT you can combine this information with your business goals strategies and challenges.

This allows ChatGPT to analyze all your data and identify trends or patterns that might not be obvious from Meta’s native reporting.

Unveiling Hidden Patterns: Asking the Right Questions

Using ChatGPT you can ask questions like:

What are the most common interests and demographics of my audience?
What types of content are performing best?
What are the key drivers of ad performance?
What are the most effective ways to engage my audience?

Contextualizing Your Goals: AI as a Strategic Advisor

By including your business goals current strategies and challenges ChatGPT can provide personalized recommendations for optimizing your campaigns and content.

You can ask questions such as:

How can I improve the effectiveness of my ad campaigns?
What strategies can I use to reach a wider audience?
What are some effective ways to generate leads?

The Takeaway: Embracing AI as a Collaborative Partner

AI is not a magic bullet but it can be a powerful tool for course creators.

By understanding how to use AI strategically you can streamline your marketing efforts amplify your reach and achieve better results.

Remember the key is to view AI as a partner in your marketing journey.

AI can help you brainstorm ideas analyze data create engaging content and optimize your campaigns.

This is just the tip of the iceberg.

There’s a whole world of opportunities to explore within the realm of AI-powered marketing.

Stay curious experiment and most importantly enjoy the journey!

Facebook Marketing: AI Strategies for Course Creators from Mari Smith