E-Mail-Knigge: Tipps zur richtigen Anrede

Oh man have you ever gotten those emails that start with “Dear Sir/Madam”? It’s like they just threw a dart at a board of generic greetings and landed on the most boring one! Seriously it’s like the email equivalent of wearing a plain white t-shirt to a job interview.

Yawn! 🥱

Let’s talk about something way more fun and impactful – email etiquette specifically the art of the perfect salutation.

It’s not just about being polite it’s about making a fantastic first impression showing you’re in the know and leaving your recipient with a good feeling.

like when you rock up to a party and everyone’s already buzzing about how cool you are.

Ready to ditch the boring “Dear Sir/Madam” and level up your email game? 👊 Learn how to craft the perfect salutation and impress everyone!

Email-Knigge: Master the Art of the Perfect Salutation




Ready to ditch the boring “Dear Sir/Madam” and level up your email game? 👊 Learn how to craft the perfect salutation and impress everyone!

You know what’s super important? Making a good first impression.

Because let’s face it emails are like your digital handshake.

You want it to be warm welcoming and make the recipient feel like you’re actually interested in connecting.

So ditch the generic “Dear Sir/Madam” and embrace the power of personalized greetings!

The “Who” Matters: Know Your Audience

Before you even think about hitting “send” you need to figure out who you’re talking to.

Is it a potential client you’ve never met? A close colleague you’ve worked with for ages? Or maybe a team of people you’re reaching out to? Knowing your audience is like having a cheat sheet for the perfect greeting.

For those brand new connections a formal touch is a must! Think of it as meeting someone at a networking event – you wouldn’t just blurt out their first name would you? Instead a classic “Sehr geehrte/r Frau/Herr” is your go-to followed by their last name. For example “Sehr geehrte Frau Müller” or “Sehr geehrte/r Herr Schmidt.” This lets them know you’re taking the relationship seriously.

But if you’re already on a first-name basis it’s time to dial up the friendliness. Using someone’s first name shows you’re comfortable with the relationship and adds a touch of personality. It’s like saying “Hey we’re on the same team here!”

Think about the size of your audience too. If you’re sending an email to a whole team a general greeting like “Liebe Kolleginnen liebe Kollegen” can work wonders. But make sure it feels natural. No one wants to receive a generic “To Whom It May Concern” email – that’s just plain boring!

It’s All About the Details: Formal vs. Informal

Remember different situations call for different approaches.

For example reaching out to a CEO of a huge corporation? A formal greeting is a must.

But if you’re sending a quick update to a friend at work you can go for a more casual tone.

But here’s the thing – even if you’re going for casual there’s still a line you don’t want to cross. Think of it like choosing your outfit for a party – you wouldn’t wear a bathing suit to a wedding right? Same goes for email greetings. Keep it professional even when you’re being friendly.

Mastering the Fine Art of the Group Greeting

If you’re emailing a group of people you need to be strategic about your salutation.

Think of it like hosting a dinner party – you want everyone to feel included and comfortable.

First things first always try to address everyone by name. This shows you’ve taken the time to personalize the email and that you’re not just blasting out a mass message.

If you have a bunch of names keep the hierarchy in mind. For example “Liebe Frau Schmidt lieber Herr Fuchs …” – putting the person with the highest position first is always a good idea.

If everyone’s at the same level “Liebe Kolleginnen liebe Kollegen” is a great option. But if you’re unsure about the hierarchy an alphabetical order is your best bet. It’s all about avoiding any awkwardness.

Emailing the Unknown: Finding the Right Tone

So you’re reaching out to a company’s general info address like “info@…”. This can be tricky because you have no idea who’s on the other side!

In more traditional businesses “Sehr geehrte Damen und Herren” is still a safe bet. It’s respectful and shows you’re following established etiquette. But for modern companies it might come across as a bit stuffy.

For a more casual feel you could try “Guten Tag” or “Hallo”. But be mindful of the company’s online presence. Do they use a casual tone in their website and social media? If so a less formal greeting might be appropriate.

Instead of addressing the “unknown” try focusing on the role or department. For example “Sehr geehrtes Marketing-Team” or “Sehr geehrte/r Kundenservice-Manager” can be effective. It shows you’re being specific and making an effort to connect with the right people.

The Power of English Greetings

Now let’s talk about those emails you write in English.

It’s all about finding the right balance between formality and friendliness.

“Dear ” is a classic choice for almost any situation. It’s polite and professional while still being personalized. If you’re unsure it’s always a safe bet.

For a more informal touch you could use “Hi ” or “Hello “. Just make sure it’s appropriate for the recipient and the context.

And remember Ms. is the go-to for all women regardless of their marital status. It’s all about respecting everyone and avoiding any unintentional assumptions.

The Power of a Welcoming Salutation

The right greeting can make all the difference in your emails.

It’s about setting the tone showing you’re paying attention and making a great first impression.

So ditch the generic greetings and embrace the power of personalization! After all a little bit of effort goes a long way in building strong relationships and leaving a lasting impression.

Just imagine – you’re emailing a potential client.

You could go with a generic “Sehr geehrte/r Frau/Herr” or you could say “Liebe Frau Müller es freut mich mit Ihnen in Kontakt zu treten…” See the difference? You’re not just sending an email you’re starting a conversation and that’s how you make things happen!




Ready to ditch the boring “Dear Sir/Madam” and level up your email game? 👊 Learn how to craft the perfect salutation and impress everyone!

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