The world of social media is constantly evolving with new platforms and features popping up all the time.

It can feel overwhelming to keep up but honestly it’s a fantastic opportunity to get ahead of the curve and reach your target audience in innovative ways.

Think about it: Remember when Facebook and Twitter were the new kids on the block? Everyone scrambled to establish a presence and those who did early on reaped the rewards.

Now we have Snapchat Periscope and Facebook Live – powerful tools for building brand awareness engaging with customers and generating leads.

Sick of the same old social media marketing strategies? 🥱 Time to level up your game with Snapchat, Periscope, and Facebook Live! 🚀 These platforms are all the rage right now, and they’re seriously effective for reaching new audiences and generating leads. 🔥 Ready to unlock the secrets? Click here to get the ultimate guide to using Snapchat, Periscope, and Facebook Live for lead generation!

Table of Contents

The Power of Snapchat: Creating Urgency with Ephemeral Content

Snapchat with its user base primarily between 13 and 25 is a goldmine for businesses targeting younger audiences.

It’s all about quick visual content that disappears after a short time – this creates a sense of urgency and makes people feel like they’re getting exclusive access.

Imagine this: You’re showcasing a new product on Snapchat.

You’re not just showing a picture – you’re demonstrating its features showcasing its benefits and creating excitement in just 10 seconds.

That limited window of time compels viewers to take action whether it’s visiting your website to learn more or making a purchase right away.

Unlocking the Potential of Snapchat for Lead Generation

Here’s how to turn Snapchat into a lead-generating machine:

Offer Exclusive Discounts and Incentives: Think “Snapchat-only” deals or contests. This creates buzz and encourages people to follow you.
Leverage User-Generated Content: Encourage your audience to send snaps using your product. This is authentic and creates a social proof element.
Repurpose Content: Turn those awesome snaps into blog posts social media content or even video ads. Amplify your reach by using a single piece of content in multiple ways.

Periscope: Building Relationships with Live Q&A Sessions

Periscope is live video broadcasting at its finest.

It’s a fantastic way to connect with your audience in real-time answer questions and build genuine relationships.

The fact that broadcasts disappear after 24 hours adds that element of urgency encouraging viewers to participate in the moment.

Using Periscope to Generate Leads

Here’s how to make the most of Periscope:

Live Q&A Sessions: These are powerful for showcasing expertise and building trust. Address complex product features answer customer concerns and offer helpful solutions.
Regular Broadcast Schedule: Consistency is key. Experiment with weekly bi-weekly or monthly broadcasts to find the sweet spot that maximizes engagement and leads.
Encourage Pre-Broadcast Questions: Allow viewers to submit questions beforehand. This lets you curate the conversation and ensure you address the most pressing concerns.

Facebook Live: Engaging Your Audience with Interactive Training

Facebook Live has become a must for brands.

You can broadcast live videos from your personal profile or your company page reaching a broad audience.

It’s a fantastic platform for interactive content offering a direct line to your audience.

Harnessing Facebook Live for Lead Generation

Here are some powerful strategies to leverage Facebook Live:

Product Training Sessions: Demystify your product for viewers. This reduces anxiety and builds trust.
Offer Exclusive Training for Existing Customers: Showcase the full potential of your product to keep them engaged and happy. This is a smart way to improve customer retention and generate leads for upsells and cross-sells.
Behind-the-Scenes Content: Give your audience a peek into your company culture and show the people behind the brand. This builds trust and humanizes your business.

Maximizing the Potential of Social Media for Lead Generation

The key to success with Snapchat Periscope and Facebook Live is consistency and creativity.

Remember:

Content is King: Create high-quality engaging content that resonates with your target audience.
Value Over Promotion: Focus on providing genuine value whether it’s educational content entertainment or useful tips.
Track Your Results: Use analytics to see what content performs best and adjust your strategy accordingly.

By mastering these platforms and integrating them into your lead generation strategy you’ll be able to engage your audience build stronger relationships and drive more leads into your sales funnel.

It’s about using social media to create a powerful multi-channel approach that connects with your audience on a deeper level.

Complete Guide To Generate Leads With Social Media