Let’s face it a bounced email is a pain.
It’s like hitting a wall in your outbound outreach campaign.
But instead of getting discouraged think of it as an opportunity to pivot and become a pro at navigating these situations.
You’ve got an email address that’s no longer valid but that doesn’t mean you need to abandon the lead entirely.
A bounced email is a golden chance to re-engage re-target and find a new contact to continue your outreach journey.
It’s about finding the right people within an organization even if your initial target has moved on or their email is no longer active.
Turning Bounces into Fresh Leads: A Step-by-Step Guide
So how do we turn these bounces into new leads? It’s a multi-pronged approach that combines smart prospecting techniques technology and a bit of creativity.
Here’s a breakdown:
1. The Power of Research: Digging Deeper
First things first when you get a bounced email don’t immediately hit the “delete” button.
This is where your detective skills come in.
Remember that bouncing email is still a valuable piece of information.
We have a company name an industry and maybe even a specific department.
It’s like having a key to unlock a treasure chest of new contacts.
a. Company Websites: The First Port of Call
I’ll admit sometimes it’s just about the basics.
If you’re working with a company that’s serious about their online presence their website is a goldmine.
Look for “About Us” pages leadership team profiles and even job listings.
Job listings are a real secret weapon here.
They’ll often give you names titles and sometimes even email addresses.
b. LinkedIn: Your Social Media Ally
LinkedIn is another essential tool.
Search for the company browse their employee profiles and connect with individuals that seem relevant to your outreach.
Look for people with similar titles to the person whose email bounced.
Remember LinkedIn is all about building relationships so personalize your connection requests.
c. News & Press Releases: Uncovering New Contacts
Don’t underestimate the power of company news and press releases.
It’s a great way to uncover fresh faces and recent changes within the organization.
Companies often announce new hires promotions or even acquisitions.
These announcements can be a treasure trove of new contacts and insights.
2. Utilizing the Power of Technology: The Right Tools for the Job
Technology is your ally when it comes to hunting down those elusive new contacts.
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This is where tools like Apollo.io ZoomInfo and LinkedIn Sales Navigator come into play.
These platforms are specifically designed to streamline the prospecting process and help you find the right people within your target companies.
a. Apollo.io: Your Bounced Email Superhero
Apollo.io is particularly great for this.
It has a built-in functionality to automatically pull contact information from a bounced email.
This is a major time saver.
If you’re lucky Apollo can provide you with updated contact information right away.
But even if it doesn’t find a perfect match it can often offer a list of potential new contacts within the company that you can then investigate further.
b. ZoomInfo: Finding Those Hard-to-Find Contacts
ZoomInfo is another valuable platform for those times when Apollo doesn’t have the answer.
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It boasts a comprehensive database of contact information and can often provide you with the details you need including email addresses.
Remember you can even try combining Apollo and ZoomInfo to maximize your chances of finding a new lead.
c. LinkedIn Sales Navigator: Connecting the Dots
Don’t forget about LinkedIn Sales Navigator.
This platform is a powerhouse for sourcing leads and identifying key decision-makers within your target companies.
Use it to research specific departments filter for job titles and discover potential leads.
You can even set up customized alerts for changes in a company’s organization ensuring you’re always up-to-date.
3. The Art of Personalization: Building Connections
Let’s be honest no one wants to feel like they’re just another name on a list.
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Make your outreach personal.
It’s the key to building relationships and sparking genuine interest.
Take the time to do your research understand their company and tailor your message to their individual needs and pain points.
a. A Warm Introduction:
Start with a warm introduction even if it’s just a few lines.
Let them know how you found them and why you’re reaching out.
Maybe you’re referencing a recent article they published or a project their company is working on.
b. Highlight Shared Values:
Find common ground.
Do they have a similar vision or mission to your company? Do you share a common industry interest? Highlighting these shared values can create a sense of connection and make them more receptive to your message.
c. Offer Value:
Think about what you can offer them.
Is it information insights or a solution to a problem they might be facing? Position yourself as a helpful resource rather than just a salesperson.
4. A Workflow for Success: Optimizing Your Outreach
Now you need a system to keep track of everything.
That’s where workflows come in.
Think of it as a behind-the-scenes roadmap that guides your outreach efforts.
a. Setting up a Workflow:
Here’s how I might set up a workflow for dealing with bounced emails.
Let’s say you’re using Apollo:
- Trigger: A bounced email.
- Action: Search for new contact information within the company using Apollo’s built-in search functionality.
- Action: If Apollo finds a new contact add their information to your Apollo account.
- Action: Add the new contact to a new campaign or sequence tailored specifically for bounced emails.
- Action: If no new contact information is found move the lead to a separate list or segment for manual research.
b. The Power of Automation:
Workflows are all about automation.
Automate the process of sending personalized emails tracking responses and managing your outreach efforts.
Imagine not having to manually enter contact information or send out individual emails.
With a well-structured workflow your time is freed up to focus on crafting more personalized messages and building meaningful connections.
5. Don’t Give Up Keep Trying!
The beauty of it all? Even if your first attempt to find a new contact is unsuccessful don’t lose hope.
There are always other ways to find that valuable lead.
You’ve got an entire company to explore.
a. Leveraging the Power of Social Media:
Go deeper into social media.
Search Twitter for relevant keywords look for industry events where company representatives might be present and even check out the company’s social media profiles for clues.
b. Exploring Industry Resources:
Don’t forget about industry publications magazines and blogs.
Look for mentions of your target company and see if you can find new contacts within the organization.
c. The Power of Networking:
Reach out to your network.
Do you know anyone who works at the company? They can provide valuable insights and connect you with the right people.
Remember finding new contacts isn’t just about a single email address.
It’s about building relationships understanding the company and staying persistent.
You might be surprised at how much information is available online and how much you can learn about a company by being proactive and creative in your research.
6. Analyzing the Results: Making Informed Decisions
It’s all about learning and improving.
Analyze the data you gather.
Track your progress identify the best sources of new contacts and adjust your strategies accordingly.
You might find that certain techniques are more effective than others.
And that’s a valuable lesson to learn as you continue to refine your outbound outreach process.
Key Takeaways: Turn Those Bounces into Wins
- Don’t panic when an email bounces. It’s an opportunity to re-engage and find new leads.
- Use the information you have to your advantage. The company name industry and even the original contact’s title can be valuable clues.
- Leverage technology. Tools like Apollo.io ZoomInfo and LinkedIn Sales Navigator can help you quickly find new contacts.
- Personalize your outreach. Craft messages that resonate with the individual and their needs.
- Implement workflows to streamline your process. Automate as much as possible to free up your time.
- Be persistent. Don’t give up easily. There are always new avenues to explore.
- Track your progress and make adjustments. Always be learning and improving your outbound strategy.
Remember bounced emails are just a detour on your path to success.
With a bit of creativity and the right tools you can turn them into opportunities to discover new leads and build stronger relationships.