8 Marketing Automation Workflows for Your Holiday Campaigns

Let’s talk about how to leverage marketing automation for those crucial holiday campaigns.

We’ve all been there – scrambling to get everything ready for the holidays while juggling a million other tasks.

But this year let’s be smarter not harder.

Marketing automation can be a real game-changer saving you time and boosting those all-important conversions.

Ready to automate your holiday marketing like a pro? 🤯 This blog post has 8 powerful workflows to help you crush it! 🔥 Get your copy and start automating now! 🎁

8 Powerful Marketing Automation Workflows for Your Holiday Campaigns

Ready to automate your holiday marketing like a pro? 🤯 This blog post has 8 powerful workflows to help you crush it! 🔥 Get your copy and start automating now! 🎁

Imagine this: you’ve got a webinar about DIY Halloween decorations and you want to make the most of it.

You’re not just hosting a webinar you’re crafting a targeted automated experience for your audience.

1. Post-Webinar Follow-Up and Upsell for a Spooktacular Halloween

Think of it like this: This workflow is your chance to keep the momentum going after your webinar. We’re going to nurture those leads and turn them into customers.

Here’s how it works:

1. The Trigger: A contact signs up for your webinar via a landing page.

2. Segmentation: We’re going to segment your list using a dynamic segment block. This creates two groups:

   • Attendees: Those who actually showed up for the webinar.
   • Registrants: Those who signed up but didn’t attend.

3. Tagging: We’ll assign a tag called “halloween_webinar_attended” to those who attended. This tag helps us track their behavior and personalize future campaigns.

4. Post-Webinar Follow-Up: Both groups receive a personalized email. It’s the same content but it’s customized to acknowledge attendance. For example the attendees might get an email saying “Great to see you at the webinar!” while the registrants might receive “We hope you enjoyed the webinar materials!”

5. Upsell Offer: Two days later both groups receive another email with a tempting offer. This could be an ebook with the best Halloween recipes a spooky discount code or even a bundle deal on your products. Remember to make it relevant to the webinar topic!

6. Retargeting: If someone clicks on the upsell offer but doesn’t purchase they get a retargeting email. This could be a gentle reminder a different offer or a testimonial from someone who loved your product.

Why this workflow is awesome:

• Personalized Experience: You’re catering to both groups acknowledging attendance and tailoring content.
• Increased Engagement: You’re keeping the conversation going with multiple emails.
• Higher Conversions: The retargeting email can nudge those who were almost there over the line.

2. Grow a Mustache and Support Movember with Personalized Emails

Let’s say you’re supporting the Movember Foundation and want to encourage your audience to join in.

Here’s a powerful way to engage your audience:

1. Initial Email and Segmentation: Start with an email to your entire list highlighting the Movember campaign. Include links for both men and women to learn more. This email is crucial because it sets the stage for segmentation.

2. Tagging: We’ll tag contacts who click the “men’s offer” link as “movember_men” and those who click the “women’s offer” link as “movember_women”. This segmentation allows you to personalize the rest of the campaign.

3. Personalized Emails: After a day each group receives their own personalized email. For example men might receive tips on mustache grooming while women might get information on supporting the cause or how to encourage male friends to participate.

4. Additional Emails: You can extend this workflow with more emails to share stories highlight fundraising efforts or offer exclusive deals to those who donate.

Why this workflow is effective:

• Targeted Communication: You’re sending the right message to the right people maximizing engagement.
• Increased Brand Loyalty: You’re showcasing your commitment to a cause and connecting with your audience on a deeper level.
• Enhanced Awareness: You’re amplifying Movember’s message and encouraging participation.

3. Thanksgiving Offer: Nurturing Leads with Valuable Content

Now let’s say you have a Thanksgiving offer that you want to promote.

But what about those people who showed interest but didn’t convert? We’ll use marketing automation to nurture them with valuable content.

Here’s the plan:

1. Initial Offer and Tracking: Send out your Thanksgiving offer to your entire list. Use tracking to monitor who visits the product category page.

2. Tagging: Those who purchase from the Thanksgiving offer get a tag “converted_thanksgiving”.

3. Content-Rich Follow-Up: After a day send an email to those who visited the page but didn’t convert. This email features relevant content related to the product category helping them make an informed decision.

4. Conversion Monitoring: The workflow continues to track if anyone converts from the follow-up email. Those who do get tagged “converted_thanksgiving”.

Why this workflow works:

• Nurturing Leads: Instead of just pushing another discount you’re providing valuable information.
• Building Trust: You’re showing you care about helping them make the right choice.
• Extended Engagement: You’re keeping them engaged and in the conversation even if they don’t convert right away.

4. Black Friday Flash Sale: Maximizing Engagement with Multiple Offers

Black Friday is all about speed and excitement! This workflow will create a sense of urgency and keep your customers coming back for more.

Here’s how it works:

1. Black Friday Announcement: Send out an email announcing your Black Friday sale highlighting the limited-time deals.

2. Conversion Tracking: After 6 hours the workflow checks for conversions. Those who convert get tagged “bf_main_offer”.

3. Offer #2: Those who haven’t converted get a second email with a different offer like a discount on jackets.

4. Conversion Tracking #2: After another 6 hours the workflow checks for conversions. Those who convert get tagged “bf_jackets”.

5. Final Offer: Those who haven’t converted receive a final email with a discount on a specific product category like sneakers.

6. Final Conversion Tracking: After 6 hours the workflow checks for conversions one last time. Anyone who converts gets tagged “bf_sneakers”.

Why this workflow is brilliant:

• Urgency and Scarcity: The limited-time offers create a sense of urgency encouraging immediate action.
• Multiple Opportunities: You’re offering various deals increasing the chances of conversion for different customers.
• Segmentation and Tracking: You’re tagging customers based on their purchases providing insights for future campaigns.

5. Black Friday Early Bird: Turning Your Campaign into a Game

Let’s add a fun element to your Black Friday sale – a game! This workflow incentivizes early action and keeps your customers engaged.

Here’s how it works:

1. Early Bird Announcement: Send an email announcing your Black Friday early bird sale and explaining the game.

2. Click Tracking and Segmentation: The workflow tracks clicks on the banner and divides the clicking contacts into three groups based on their speed:

   • Group 1: Clicked within the first hour
   • Group 2: Clicked between 1-6 hours
   • Group 3: Clicked after 6 hours

3. Personalized Discount Codes: Immediately after they click each group receives a personalized email with a discount code. The earlier they click the better the deal.

4. Retargeting: After 12 hours those who haven’t converted get a retargeting email reminding them of the offer and the discount code.

Why this workflow is engaging:

• Gamification: The game element makes the campaign more fun and encourages participation.
• Rewarding Early Action: Customers are incentivized to act quickly for the best deals.
• Personalized Experience: You’re offering different discounts based on their actions creating a personalized experience.

6. Cyber Monday Cart Abandonment: Turning Abandoned Carts into Sales

Cyber Monday is a huge opportunity but what about those who filled their carts and then abandoned them? This workflow helps recover those lost sales.

Here’s how it works:

1. Store Integration: First you need to integrate your online store (Magento WooCommerce or PrestaShop) with GetResponse. Follow the instructions for connecting your store.

2. Abandoned Cart Trigger: The workflow automatically starts when a contact abandons their cart.

3. First Retargeting Email: Immediately send a reminder email showcasing the abandoned products and offering help with completing the purchase.

4. Conversion Tracking: The workflow checks if the contact converts within 6 hours.

5. Second Retargeting Email: If they haven’t converted send a second email emphasizing free returns or a money-back guarantee.

6. Final Offer: If they still haven’t converted after 2 more days send a final email with a discount code or free shipping.

7. Tagging: Those who convert get tagged “cm_converted”.

Why this workflow is effective:

• Recovering Lost Sales: You’re reaching out to those who almost bought giving them another chance.
• Targeted Retargeting: The emails are personalized and focus on addressing common reasons for cart abandonment.
• Offering Incentives: The final email provides a last-minute push with a discount or free shipping.

7. 12 Days of Christmas: Rewarding Engagement and Loyalty

The 12 Days of Christmas is a great opportunity to create a festive and engaging campaign.

This workflow rewards your most engaged contacts with exclusive offers.

Here’s how it works:

1. Daily Offers: Send out daily emails for 12 days showcasing your latest offers.

2. Click Tracking and Scoring: Contacts who click on the offers receive 5 scoring points.

3. Segmentation: After the 12 days segment your contacts into three groups based on their scoring and conversion activity:

   • Group 1: Highest scoring and converted contacts.
   • Group 2: Engaged contacts who haven’t converted.
   • Group 3: Least engaged contacts.

4. Personalized Offers: Each group receives a different offer:

   • Group 1: Exclusive offer like free express shipping or an extended warranty.
   • Group 2: Discount code or free shipping on their first order.
   • Group 3: Free shipping on their first order with a minimum order value.

Why this workflow is impactful:

• Building Anticipation: The daily emails keep your customers engaged and looking forward to what’s next.
• Rewarding Loyalty: You’re showing appreciation for your most loyal customers.
• Targeted Offers: You’re offering personalized incentives that cater to different levels of engagement.

8. Christmas Product Recommendations: Personalization for Higher Conversions

Don’t bombard your customers with generic Christmas emails.

Instead use their past purchase behavior to send personalized product recommendations.

Here’s how it works:

1. Store Integration: Connect your online store with GetResponse.

2. Conversion Tracking: The workflow waits for information about conversions tagging newly converted customers “christmas_converted”.

3. Confirmation and Thank You Email: Send an email to converted customers confirming their purchase and including a thank you message.

4. Product Recommendations: After 10 days send a personalized email with product recommendations based on their purchase history.

5. Scoring: Converted customers who click on product recommendations receive 5 additional scoring points.

6. Review Request: After another 5 days send an email to those who haven’t converted asking them to leave a review.

Why this workflow is smart:

• Personalized Recommendations: You’re offering relevant products that customers are more likely to buy.
• Increased Conversion Rates: By offering personalized recommendations you increase the likelihood of a purchase.
• Building Relationships: You’re showing you know your customers and value their feedback.

Remember Marketing Automation Is Your Ally

These workflows are just a starting point.

Get creative! Explore different triggers segments tags and email content.

Experiment and track your results to see what works best for your audience.

Marketing automation isn’t just about saving time; it’s about creating a more engaging personalized and rewarding experience for your customers.

It’s about making your holiday campaigns a success not just a frantic dash to the finish line.

Ready to automate your holiday marketing like a pro? 🤯 This blog post has 8 powerful workflows to help you crush it! 🔥 Get your copy and start automating now! 🎁