Ready to finally ditch those boring, generic course descriptions and write something that actually grabs attention? 🤯 Click here to learn how to write a winning course description that’ll have your students drooling!

Table of Contents

How to Write a Winning Course Description: Examples & Best Practices

you’ve got this killer online course packed with knowledge and ready to change lives but how do you get people to sign up? That’s where a killer course description comes in my friend! It’s like a super-powered elevator pitch for your course and it’s the first thing potential students will see.

So it needs to grab their attention and make them say “Sign me up!”

Think of it this way: Your course description is the first impression the first date the first taste of your amazing course and it needs to leave a lasting positive impression.

The Importance of a Stellar Course Description

First let’s talk about why a great course description is so crucial.

It’s not just about throwing some keywords together and hoping for the best.

It’s your first impression: Your course description is your chance to make a great first impression like walking into a party and instantly becoming the life of the party. You want to grab attention spark curiosity and make people want to learn more.
It’s your sales pitch: Think of it as your online sales pitch but without the sleazy sales tactics. Your course description should highlight the benefits of taking your course and convince students that they need it in their lives.
It’s your roadmap: A clear course description acts as a roadmap for your students giving them a sneak peek into the content and the learning journey they’ll embark on.

Imagine you’re at a bookstore browsing the shelves for your next read.

You pick up a book with a captivating cover but the back blurb is boring and doesn’t tell you anything interesting.

You put it back down right? The same goes for your course description – make it engaging and informative!

What Makes a Winning Course Description?

So you want to write a course description that’s so good it makes people click “Enroll Now” with a click of their mouse? Here’s what you need:

1. The Hook: Grab Attention & Spark Curiosity

Remember that first impression we talked about? You need to hook them right away! Start with a compelling sentence or two that grabs their attention and makes them want to keep reading.

Intrigue them: “Tired of feeling stuck in a rut? Discover how to unlock your creative potential and unleash your inner artist.”
Highlight the problem: “Struggling to manage your time and get everything done? Learn the secrets to time management mastery and reclaim your sanity.”
Use a personal story: “I used to be a complete mess when it came to my finances. But then I discovered this simple system and my life changed. Now I want to share it with you!”

2. Clearly Define Your Target Audience

You wouldn’t pitch a course on advanced rocket science to a group of kindergarteners right? The same principle applies here.

Identify your ideal student and tailor your course description to speak directly to them.

Who are they?: What are their challenges? Their goals? What motivates them?
Use their language: Speak their language using terms they understand and referencing their specific concerns.

For example if you’re targeting entrepreneurs use language like “scale your business” “increase your revenue” and “maximize your profits.” If you’re targeting stay-at-home moms talk about “finding time for yourself” “managing a busy household” and “creating a more balanced life.”

3. Outline the Course Content & Benefits

Remember your course description is not just about selling your course; it’s about giving your students a taste of what they can expect.

Clearly and concisely outline the course content and highlight the key benefits students will gain.

Outline the modules: Break down the course into modules or sections and provide a brief overview of each. This gives students a clear picture of the journey they’ll take.
Focus on the benefits: Don’t just list the topics; highlight the benefits students will receive. For example instead of saying “This course covers social media marketing” say “Learn how to leverage social media to grow your audience and drive sales.”

4. Showcase Your Expertise & Passion

People buy from people they trust.

Let your personality and expertise shine through in your course description!

Share your story: Tell them why you’re passionate about this topic and what led you to create this course.
Highlight your credentials: Don’t be shy about showcasing your experience certifications and achievements.

5. Don’t Forget the Call to Action!

Just like a good movie needs a satisfying ending your course description needs a call to action that tells students what to do next.

Make it clear and compelling.

“Enroll Now”
“Claim Your Free Guide”
“Get Started Today”

Course Description Examples: Learning From the Best

Now let’s look at some real-life course description examples from online course creators and academies:

Example 1:

Course Title: “The Ultimate Guide to Building a Profitable Online Business”
Target Audience: Aspiring entrepreneurs side hustlers and anyone looking to create a successful online business.
Hook: “Stop dreaming about a side hustle and turn it into a reality with this comprehensive online business course. You’ll learn everything from choosing a niche to marketing your products and you’ll have the tools and strategies to build a thriving business from scratch.”
Content Overview: “This course covers everything from market research and product development to building a website and creating a strong brand identity. You’ll learn proven marketing strategies to attract customers build a loyal audience and turn your passion into a profit.”
Benefits: “By the end of this course you’ll have a solid understanding of how to start and run a successful online business a clear plan for building your business and the confidence to take action.”

Example 2:

Course Title: “Mastering the Art of Public Speaking”
Target Audience: Professionals entrepreneurs and anyone who wants to improve their public speaking skills.
Hook: “Are you nervous about giving presentations? Do you wish you could command attention and inspire your audience? This course will help you conquer your fears and become a confident engaging speaker.”
Content Overview: “This course covers everything from overcoming stage fright and developing a compelling message to delivering impactful presentations and mastering body language.”
Benefits: “You’ll gain the confidence to speak in front of any audience learn how to structure and deliver engaging presentations and develop a winning communication style that will help you connect with your audience.”

Example 3:

Course Title: “Unlocking the Secrets to a Happy and Healthy Life”
Target Audience: People looking to improve their health well-being and overall happiness.
Hook: “Are you ready to live a life that’s truly fulfilling? This course will guide you on a journey to discover the secrets to a happier healthier and more balanced life.”
Content Overview: “This course explores holistic wellness practices including mindfulness nutrition exercise and stress management techniques. You’ll learn how to cultivate a positive mindset improve your sleep habits and create a life that brings you joy.”
Benefits: “You’ll feel more energized and focused develop a positive outlook on life and build a foundation for a happier and healthier future.”

Dos and Don’ts of Writing Killer Course Descriptions

Now that you’ve seen some great examples let’s dive into some specific dos and don’ts:

Dos:

Use strong verbs and descriptive language.
Highlight the benefits for students.
Keep it concise and easy to read.
Use a conversational tone.
Include a clear call to action.

Don’ts:

Use jargon or technical terms.
Be overly promotional or salesy.
Make promises you can’t keep.
Focus on the content without mentioning the benefits.
Forget to proofread for errors.

Wrapping It Up:

Remember your course description is your chance to shine! It’s your opportunity to capture attention build excitement and convince potential students that your course is exactly what they need.

So put your creative energy into crafting a compelling informative and engaging description that will turn browsers into buyers!