Landing pages are the front door to your sales funnel and just like any good entrance they need to make a great first impression.
In my years of working in digital marketing I’ve seen countless landing pages some amazing some… not so much.
But one thing I’ve learned is that the type of landing page you use matters.
There are three main types of landing pages each with its own purpose and strengths:
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Squeeze Pages: The Quick and Dirty
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Learn how to create a high-converting landing page that attracts leads like a magnet!
Think of a squeeze page as a simple focused landing page designed to collect email addresses.
It’s the bare minimum like a quick email sign-up form on a website.
The key to making it work is a compelling headline a clear message and a strong call to action.
You see sometimes you don’t need a fancy long-winded sales pitch.
Just a clear offer and a quick way to capture those valuable email addresses.
Squeeze pages are great for beginners because they are easy to create and get you started with building your email list.
Here’s a breakdown of the essential elements:
The Three Key Elements of a Squeeze Page
- Headline: This is your first chance to grab attention. It should be short specific and promise a benefit to the reader.
- Copy: Keep it short and to the point. What problem are you solving? What value are you offering? Focus on the benefits of signing up and create a sense of urgency.
- Call to Action (CTA): This is the button or link that tells your visitor what you want them to do. Make it clear concise and use action-oriented language like “Download Now” or “Sign Up Free.”
Going Beyond the Basics
Sure those three elements will give you a basic squeeze page but if you really want to maximize conversions consider adding these extras:
- Image or Video: A visually appealing image or a short video can increase engagement.
- Proof: Showcasing testimonials case studies or social proof can build trust and credibility.
- Scarcity: Using words like “Limited Time Offer” or “Only Spots Available” can create a sense of urgency.
Squeeze Pages as Your Homepage?
Yes you heard that right! Using a squeeze page as your homepage has become increasingly popular.
It’s a bold move but it can be effective.
Two common approaches are:
- Full Squeeze Page: Your homepage is a single squeeze page with all the elements we discussed.
- Hybrid Squeeze Page: The squeeze page is placed above the fold (the first screen viewable without scrolling) while the rest of the homepage features additional information about your business.
Real-World Examples
Noah Kagan: His OK Dork blog uses a full squeeze page approach with a headline a catchy image a short description and a clear CTA. Noah’s personality shines through in his laid-back conversational style.
Nathan Barry: He uses a hybrid approach on his personal website. The squeeze page is above the fold followed by a more detailed bio and links to his work. It’s a good balance between immediate capture and deeper engagement.
Medium-Length Landing Pages: The Sweet Spot
Now we’re talking about landing pages that have a bit more meat to them.
They’re not just grabbing emails anymore; they’re aiming to educate build trust and ultimately drive conversions.
Think of these pages as a persuasive story showcasing your value proposition and compelling visitors to take action.
Why Use Medium-Length Landing Pages?
- Lead Generation: You can use them for lead magnets that require a bit more explanation like free courses ebooks or webinars.
- Sales Pages: For products or services that require a bit more explanation than a simple “Buy Now” button.
The Key Elements of Medium-Length Landing Pages
- All the Squeeze Page Elements: You still need a strong headline compelling copy and a clear call to action.
- More Detailed Information: Provide more context about your product or service explain how it solves a problem and showcase the benefits.
- Social Proof: Include testimonials customer reviews or social media mentions to build credibility.
- Visuals: Use images videos and graphics to break up text and keep your page engaging.
- Proof: Showcase testimonials case studies or social proof to build trust and credibility.
A Real-World Example: Nick Stephenson’s Free 7-Day Course
Nick a best-selling author and business coach offers a free 7-day course for writers.
His landing page starts with a basic headline copy and CTA above the fold but it then expands with:
- A video explaining the course in more detail.
- Testimonials from other authors.
- A breakdown of the course content.
- Information about bonus materials.
- A strong final call to action.
This landing page is a great example of how to use a medium-length format to build trust provide valuable information and motivate potential customers to take action.
Long-Form Landing Pages: The Ultimate Conversion Machine
Long-form landing pages are the heavyweights of the landing page world.
They’re designed to tell a complete story address all potential objections and ultimately drive sales.
These are not for the faint of heart.
They’re time-consuming to create but if done right they can be incredibly effective.
Why Use Long-Form Landing Pages?
- High-Value Products: Products or services with a higher price point often require a longer more detailed explanation.
- Building Trust: They can address potential concerns and build trust with potential customers.
- Compelling Storytelling: Long-form landing pages allow you to tell a captivating story that showcases the value of your product and how it can transform lives.
The Key Elements of Long-Form Landing Pages
- Storytelling: Use compelling storytelling to connect with your audience on an emotional level.
- Problem-Solution Approach: Clearly outline the problem your product solves and showcase the solution.
- Social Proof: Include testimonials case studies and data points to build credibility.
- Frequently Asked Questions (FAQs): Address potential objections and concerns upfront.
- Multiple Calls to Action: Use multiple CTAs throughout the page to guide visitors to take the desired action.
- Guarantee: Offering a strong money-back guarantee can reduce risk and increase conversions.
A Real-World Example: “DotCom Secrets” by Russell Brunson
This landing page is a masterpiece of long-form persuasion.
It uses a variety of elements to build trust showcase the value of the product and ultimately drive sales.
Here’s a quick breakdown of its key components:
- Compelling headline and subheadline: Grabs attention and sets the stage for the story.
- Video introduction: Engaging and informative setting the stage for the value proposition.
- Social proof: Quotes testimonials and mentions of prestigious awards.
- Detailed product description: Explaining every section of the book and its benefits.
- Multiple calls to action: Strategic placement to guide visitors towards the sale.
- Strong guarantee: No-questions-asked money-back guarantee to reduce risk.
This landing page demonstrates the power of a well-crafted long-form approach to selling a high-value product.
Video Landing Pages: The Future of Persuasion
Video landing pages are a newer trend using video to present your entire pitch.
This format can be incredibly engaging especially for audiences who prefer visual content.
Why Use Video Landing Pages?
- Engaging Content: Video can be more captivating and engaging than text.
- Personal Connection: It allows you to connect with your audience on a personal level.
- Explaining Complex Concepts: Video can be helpful for explaining complex concepts or demonstrating products.
Real-World Example: Matthew Hussey’s “Attraction to Commitment”
Matthew a dating coach uses a video landing page for his online course.
The entire pitch is presented in a 53-minute video.
This works well for him because:
- He’s comfortable on camera.
- His audience is used to seeing him on video.
Video landing pages can be a great fit for YouTubers influencers or anyone who has a strong online presence and is comfortable in front of the camera.
A Few Final Thoughts
By understanding the different types of landing pages and their strengths you can choose the right format for your specific needs and create compelling experiences that convert.
Remember the goal is to build trust showcase your value proposition and guide visitors towards taking the desired action.
And don’t forget that your landing page is just one part of a much larger system.
It’s crucial to integrate it with your overall sales funnel and marketing strategy to achieve long-term success.
🔥 Want to level up your marketing game and start building a killer sales funnel? 🔥
Learn how to create a high-converting landing page that attracts leads like a magnet!