there’s this old saying “If you build it they will come.” But in the real world of business that’s often not enough.

You need to build something great yes but you also need to shout about it from the rooftops! And that’s where the concept of “creating once and selling repeatedly” really shines.

It’s like having a magic money machine but instead of printing bills you’re crafting assets that keep bringing in the dough long after you’ve done the initial work.

Let’s be real it’s tempting to jump into a project get it done and then move on to the next shiny object.

But there’s real power in taking a step back and asking yourself “How can I make this thing a money-making machine?” It’s about thinking beyond the immediate sale and seeing the potential for long-term value.

Ready to turn your skills into a money-making machine? 💰 Get a 30-day trial of GoHighLevel and start building those evergreen assets that keep on bringing in the dough! Get started with GoHighLevel today! 🚀

Table of Contents

Creating Evergreen Content: The Gift That Keeps on Giving

One of the best ways to create once and sell repeatedly is to craft evergreen content.

Think of it like a timeless recipe that never goes out of style.

Evergreen content doesn’t age it stays relevant and it continues to attract readers viewers and potential customers long after its initial creation.

Types of Evergreen Content

How-to guides: Think “How to Build a Website in 30 Minutes” “10 Ways to Boost Your Instagram Engagement” or “The Ultimate Guide to Mastering Email Marketing.” These are evergreen because the fundamental skills and strategies don’t change much.
Lists and roundups: Ever wondered what the “Top 10 Productivity Tools” are or the “Best Books for Digital Marketers”? These lists and roundups remain relevant even as the specific tools and books evolve because the core topics remain in demand.
Case studies and testimonials: Real-world examples of success never go out of style. Showcasing how others have achieved results using your products or services is powerful and builds trust.
Templates and checklists: These are like shortcuts to success providing step-by-step guidance and saving people time and effort. Think “Social Media Content Calendar Template” “Website Audit Checklist” or “Email Marketing Strategy Template.”
Infographics and visuals: A picture is worth a thousand words and this is especially true when you’re aiming for content that lasts. Infographics break down complex data into easily digestible visuals that are easy to share and understand.
Interactive quizzes and calculators: These are great for engagement and lead generation. A “Which Marketing Strategy is Right for You?” quiz or a “ROI Calculator” can pique interest and provide valuable insights.

Building a Product That Makes a Lasting Impact

Evergreen content is great for building brand awareness and attracting leads but it can be even more powerful when combined with a product that you can sell repeatedly.

Digital Products:

eBooks and white papers: These are like the ultimate guide for your target audience. Think “The Complete Guide to SEO” “Mastering Social Media Marketing” or “The Ultimate Guide to Starting a Successful Online Business.”
Online courses and workshops: These provide in-depth learning experiences and can generate recurring revenue through subscriptions or one-time purchases.
Templates checklists and workbooks: Similar to the evergreen content examples these offer practical solutions and tools that people can use again and again.
Software and apps: This is where you get into the big leagues building software that solves a real pain point for your target audience. Think “Social Media Scheduling Tool” “Email Marketing Automation Platform” or “Customer Relationship Management (CRM) System.”

Physical Products:

Even though we’re living in a digital world physical products still have a place in the “create once sell repeatedly” strategy.

Books and journals: Think about your niche the challenges your audience faces and the solutions they need. A well-written book or journal can be a valuable resource for years to come.
Calendars planners and organizers: These are useful tools for everyday life and if you can create something unique and appealing you can build a loyal following.
T-shirts mugs and other merchandise: If you’ve built a strong brand merchandise can be a fun way to extend your reach and generate additional revenue.
Physical courses and workshops: While these require more upfront investment they can offer a great way to build a community and provide hands-on learning experiences.

Marketing Your Assets for Long-Term Success

Once you’ve created your evergreen content and products the next step is to make sure they get in front of the right people.

Content Promotion Strategies

SEO: Optimizing your content for search engines is essential. Think relevant keywords high-quality writing and a user-friendly website structure. This will ensure your content ranks high in search results driving organic traffic.
Social media marketing: Don’t underestimate the power of social media. Share your content on relevant platforms engage with your audience and run targeted ads. Facebook Instagram Twitter LinkedIn and even TikTok are all excellent avenues for promoting your evergreen content.
Email marketing: Build an email list of subscribers who are genuinely interested in your content and products. You can then send them regular newsletters special offers and updates.
Guest blogging and outreach: Reach out to other websites and blogs in your niche and offer to contribute guest posts. This is a great way to gain exposure and build backlinks.
Paid advertising: While organic methods are great sometimes paid advertising can be a valuable accelerator. Consider running ads on platforms like Google Ads Facebook Ads or Instagram Ads to target your ideal audience.
Collaborations and partnerships: Partner with other businesses or influencers in your niche to promote your content and products. This can be a win-win situation for everyone involved.

Product Promotion Strategies

Website sales pages: Create dedicated landing pages that showcase your products and highlight their key benefits. These pages should be designed to convert visitors into buyers.
Email marketing: Use your email list to promote your products and send special offers.
Social media marketing: Share product updates reviews and testimonials on social media to build excitement and drive sales.
Affiliate marketing: Partner with other businesses or individuals who can promote your products in exchange for a commission.
Paid advertising: Use platforms like Google Ads Facebook Ads or Instagram Ads to run targeted campaigns to reach your ideal audience.

The Power of Consistency

Creating once and selling repeatedly is a long-term strategy that requires consistency.

Content calendar: Don’t just create content and then forget about it. Establish a regular posting schedule and stick to it. This will keep your audience engaged and coming back for more.
Product updates: Make sure your products stay fresh and relevant. Add new features improve existing functionality and address any customer feedback.
Community engagement: Build a community around your content and products. Engage with your audience respond to questions and provide ongoing support.

Putting it All Together: A Real-World Example

Let’s imagine you’re a freelance graphic designer specializing in creating logos for small businesses.

You decide to create a course on “How to Design a Killer Logo.” You could include:

Evergreen content: Blog posts on logo design principles color theory typography and best practices.
Digital product: An online course that covers everything from brainstorming to final file delivery with downloadable templates and exercises.
Marketing strategies: SEO optimization for your website and blog targeted social media marketing campaigns email marketing to build your list and guest blogging on design websites.

By consistently creating high-quality content and promoting your course effectively you’ll establish yourself as an expert in the logo design space attract new clients and generate passive income long after you’ve completed the initial work.

The Bottom Line

The “create once sell repeatedly” strategy is all about building assets that keep working for you.

It’s about investing your time and energy into creating something valuable that can generate lasting results.

It’s about taking your skills and talents and turning them into a money-making machine.

Think long-term be consistent and keep refining your offerings and you’ll be well on your way to building a sustainable business.

Creating Once and Selling Repeatedly