You’re right hosting webinars can be a must for your business.
But let’s face it getting people to actually show up is a whole other ball game.
It’s like planning the best party ever but nobody comes!
That’s why I’m sharing my tried-and-true webinar promotion strategies.
I’ve been running webinars for over a decade – and I’ve learned a thing or two.
Want to learn how to drive more registrations to your webinars and actually get people to show up? 🤯 Get my free webinar promotion guide and stop stressing over low attendance. 🤝
The Big Picture: It’s All About the Planning
Want to learn how to drive more registrations to your webinars and actually get people to show up? 🤯 Get my free webinar promotion guide and stop stressing over low attendance. 🤝
First things first before you even start promoting your webinar think about who you’re trying to reach.
Who are your ideal attendees? Where do they hang out online? What are their burning problems that your webinar will solve?
For example if you’re selling a course on social media marketing for small businesses your target audience might be on Facebook groups for entrepreneurs browsing marketing blogs and subscribing to newsletters.
Once you have a good handle on your audience it’s time to choose the right marketing channels.
You don’t need to be everywhere – just focus on the places where your ideal audience spends their time.
Build a Landing Page That Makes Them Click
Imagine this: you’re scrolling through Facebook and see an ad for a webinar.
It sounds interesting but you need more information before you commit.
That’s where your landing page comes in.
This is your chance to make a good first impression and convince people to sign up.
Your landing page should be simple clean and focused on the webinar itself.
It should include:
- A compelling headline: Grab their attention and tell them what they’ll get out of your webinar.
- A clear description: Explain the benefits of attending and what they’ll learn.
- Speaker bio: Highlight the expertise and credentials of your speaker.
- Date and time: Make it easy for them to see if they can make it.
- Registration form: Keep it short and simple – just the essential information.
And don’t forget the thank you page and that automatic email that goes out after someone registers.
This is your chance to build excitement and keep them engaged.
A Few Pro Tips for Your Landing Page
- Google Analytics Integration: Track your landing page traffic and see which sources are driving the most registrations. This is your roadmap to optimizing your marketing efforts.
- Facebook Pixel: Target your ads effectively by excluding those who have already registered and retargeting those who haven’t. You can automate this in GetResponse!
- Multiple Landing Page Copies: Test different versions of your landing page to see which one performs best. You can run A/B tests in GetResponse to make this easy.
Turn Your Website Into a Registration Hub
Your website is a great place to promote your webinar.
You already have traffic coming to your site so you can leverage that audience.
But don’t just put up a banner – get creative! Here are some ideas:
- Blog posts: Write a blog post about the topic of your webinar and include a clear call to action to register.
- Pop-ups: Use pop-ups to grab attention and encourage registration.
- Social media links: Include links to your webinar registration page on your social media profiles.
- Email signatures: Add a link to your webinar in your email signature.
- Website banners: Place banners on strategic pages of your website to promote your webinar.
Keep Track of What Works
Use UTM parameters to track which pages are driving the most registrations.
This lets you know which content is the most effective for your audience.
Reach Out to Your Email List
If you have an email list you’re sitting on a gold mine of potential webinar attendees.
You can reach them directly with an email campaign highlighting the benefits of your webinar.
Here are some key things to include in your email:
- Compelling subject line: Capture their attention and make them want to open your email.
- Clear value proposition: Explain why they should attend and what they’ll get out of it.
- Eye-catching visuals: Include images videos or GIFs to make your email more engaging.
- Strong call to action: Make it easy for them to register by using a clear button.
- Sense of urgency: Create a sense of scarcity by mentioning limited spots or a deadline to register.
Segment Your Email List and Get Personal
You can personalize your emails to increase engagement.
Segment your list based on demographics interests or purchase history and send them targeted messages.
Harness the Power of Social Media
Social media is a great way to reach a wider audience.
But organic reach is more challenging these days so you need to think strategically about how you use it.
Here’s how to make the most of your social media efforts:
- Create compelling content: Use images videos and engaging text to capture attention.
- Run social media ads: Invest in paid ads to target your ideal audience.
- Use Facebook groups: Engage in relevant Facebook groups and promote your webinar to their members.
- Run contests and giveaways: Encourage sharing and registration by offering incentives.
Content is King on Social Media
Videos tend to perform well on social media.
Create short informative videos that highlight the key takeaways of your webinar.
Paid Advertising: Targeting the Right Audience
If you have a budget for advertising paid campaigns can be a must.
Facebook Google and LinkedIn all offer powerful advertising platforms that let you target your ideal audience with laser precision.
Here are some things to keep in mind when running paid ads:
- Set a daily budget: Control your spending and prevent your ad campaigns from getting out of hand.
- Track your results: Use analytics to see which ads are performing well and adjust your campaigns accordingly.
- Optimize your ad copy: Use compelling language and imagery to capture attention and encourage clicks.
Partner Up for a Win-Win
Strategic partnerships can extend your reach and open doors to a new audience.
Look for brands that complement your offering and have a similar audience.
Here are some ways to collaborate:
- Cross-promotion: Promote each other’s webinars or content on your respective websites and social media channels.
- Co-hosting: Collaborate on a webinar that features both of your brands.
- Sponsored content: Pay to have your webinar promoted on a partner’s website or social media channels.
Choose Your Partners Wisely
Don’t just partner with anyone.
Look for brands that have a high level of engagement with their audience.
Don’t Stop Sending Reminders!
Think of those reminder emails like a constant nudge to your audience.
They help keep your webinar top-of-mind.
Here’s a reminder schedule that’s worked well for me:
- One week before the webinar: A friendly reminder email with a link to register.
- Three days before the webinar: Highlight key takeaways and emphasize the value of attending.
- One day before the webinar: Send a final reminder email with a strong call to action.
Make it Personal and Add Value
Don’t just send boring reminders.
Include a teaser video from your speaker or offer a special incentive for those who attend live.
Turning Registrants into Customers: The Final Push
Remember your webinar is an opportunity to build trust and relationships.
Don’t just see it as a one-off event – use it to lay the groundwork for future sales.
Here are some tips to make sure your webinar converts:
- Provide valuable content: Deliver on your promises and provide real value to your audience.
- Offer a call to action: Don’t leave them hanging! Guide them to the next step whether it’s a free trial a discount code or a booking.
- Follow up after the webinar: Send a thank you email with resources recordings and a reminder of your call to action.
Bonus Tip: Make Your Webinar On-Demand
Transform your webinar into a valuable resource for your audience.
Offer it as an on-demand recording so people can access it even if they missed the live event.
It’s a Marathon Not a Sprint
Promoting a webinar isn’t a one-time effort.
It’s an ongoing process that requires dedication and consistent effort.
But if you follow these steps and stay focused on your audience I’m confident you’ll see great results.
Remember the key is to create a powerful and engaging experience that provides real value to your audience.
By doing that you’ll build a loyal following and turn your webinar into a marketing machine.
Want to learn how to drive more registrations to your webinars and actually get people to show up? 🤯 Get my free webinar promotion guide and stop stressing over low attendance. 🤝