I’ve always been a huge animal lover and I’ve seen firsthand the impact that well-run animal shelters and rescues can have on the lives of animals in need.
But there’s a specific type of organization that truly gets my heart pounding – the ones that go above and beyond to give a second chance to animals that are often overlooked.
The 15/10 Foundation: A Lifeline for Dogs in Need
That’s where the 15/10 Foundation comes in.
It’s not just a heartwarming story it’s a shining example of how technology can be used to make a tangible difference in the lives of animals.
And guess what? It all started with a simple Twitter post and a dog in need of a wheelchair!
A Twitter Post That Changed Everything
Think about it – a follower on WeRateDogs a Twitter account known for sharing adorable dog photos and funny ratings asked for help funding a wheelchair for their beloved pup.
The WeRateDogs team known for their compassionate hearts took action and shared the GoFundMe campaign.
The response was overwhelming.
Fans rallied behind the dog and within a heartbeat the needed funds were raised.
This single act of kindness sparked something truly remarkable.
The WeRateDogs team touched by the overwhelming generosity of their followers realized they could use their platform for even greater good.
They started featuring fundraising accounts for dogs in need every Friday hoping to help families afford much-needed medical care for their furry companions.
But it wasn’t enough.
They wanted to make a lasting impact and that’s when the 15/10 Foundation was born.
More Than Just Funding – Changing Lives
The 15/10 Foundation launched in 2020 decided to focus on helping dogs with behavioral and medical issues those often left behind in shelters.
They’re the ones who often get overlooked the ones whose chances of finding a loving home are slim.
Why? It’s simple: these dogs often require extra care and medical attention that many shelters simply can’t afford.
Imagine a dog recovering from a serious injury or suffering from a chronic illness facing a difficult situation.
These dogs often become victims of what’s sadly called “economic euthanasia” where they are euthanized not because they’re suffering but because their care is considered too costly for the shelter.
That’s where the 15/10 Foundation steps in.
It’s not just about financial support; it’s about giving these dogs a chance at a second chance.
The Power of Partnership and Storytelling
The foundation works hand-in-hand with rescue organizations identifying dogs who need a helping paw.
They have a dedicated board that reviews applications and carefully chooses which dogs to sponsor determining the level of support and how long it’s needed.
To date they’ve helped over 200 dogs receive the critical care they deserve.
Their approach is incredibly effective: by sponsoring specific medical needs the foundation removes the financial burden from potential adopters making it more likely for these dogs to find loving homes.
The impact goes beyond a single adoption too.
The foundation provides lifetime sponsorships for dogs who require long-term care.
This means that their medical needs are covered reducing the risk of them being returned to shelters due to financial strain on their new families.
Expanding Their Reach
The 15/10 Foundation currently collaborates with 20 rescue organizations in 15 cities but their vision goes far beyond that.
They aim to expand their reach touching even more communities.
They are strategically expanding their efforts ensuring that their fundraising can keep pace with their growing list of beneficiaries.
They are dedicated to reaching every corner of the country giving more deserving dogs a chance at a happy ending.
Fundraising for a Cause
The foundation relies on the generosity of individuals and organizations accepting tax-deductible donations and memberships.
Their fundraising efforts are further bolstered by partnerships with venture companies including a 15% share of the proceeds from WeRateDogs merchandise.
The Power of a WordPress Website
Their website built on WordPress is the heart of their operations.
It’s the platform for their fundraising efforts a space where they can share stories that tug at the heartstrings of donors.
Canterbury the foundation’s treasurer emphasizes the importance of having a user-friendly website that not only facilitates donations but also tells the stories of the dogs they are helping.
Each dog’s story is unique and the website acts as a powerful tool for connecting with people who want to make a difference.
Handling the “Traffic Surge”
The foundation’s website is not just a fundraising platform; it’s a critical part of their communication strategy.
When WeRateDogs posts a dog’s story on Fridays the foundation’s website experiences a significant traffic surge.
They need a platform that can scale seamlessly ready to handle a sudden influx of visitors.
They need a website that can stand up to the immense traffic that comes with WeRateDogs’ large and active audience.
Canterbury explains that the old website not built on WordPress was slow and difficult for their mostly volunteer staff to manage.
Switching to WordPress was a must making it easier to update content and adapt to the foundation’s increasing demands.
A Lasting Impact
The 15/10 Foundation has made a remarkable difference in the lives of dogs in need.
They’ve committed over $1.2 million to date supporting dogs who might have been overlooked or even euthanized.
They’ve ensured that these dogs are given the medical attention they need and most importantly they’ve helped them find loving homes.
Supporting the 15/10 Foundation
If you’re looking for a way to make a real difference in the lives of dogs consider donating to the 15/10 Foundation.
Your contribution could be the key to giving a dog a second chance at a happy life.
You can learn more about the foundation browse the heartwarming stories of the dogs they’ve helped and donate directly through their website which of course is powered by WordPress!
By supporting the 15/10 Foundation you’re not just making a donation; you’re investing in a brighter future for dogs who deserve a second chance.
It’s a reminder that technology can be used to create positive change and that even the smallest act of kindness can have a ripple effect impacting the lives of animals in need.