Let’s talk about building backlinks for your ecommerce store in 2024. the kind of links that make Google happy and send those sweet sweet customers your way.
Now I’m not talking about just any old link; I’m talking about the good stuff the kind that comes from authoritative relevant websites.
Think of it as getting a coveted endorsement from the cool kids in your industry.
Want to unlock the secrets of keyword research and find those hidden gems that drive traffic? 🧠 Get your hands on SEMrush and start dominating your competition!
7 Ecommerce Link Building Strategies That Actually Work
Want to unlock the secrets of keyword research and find those hidden gems that drive traffic? 🧠 Get your hands on SEMrush and start dominating your competition!
It’s all about quality over quantity.
You could have a million backlinks from low-quality websites but that won’t do much for your search engine ranking.
You need links from websites that Google trusts websites that are already attracting your target audience.
Here’s the good news: You don’t have to be a SEO wizard to build those high-quality links.
There are a lot of proven tactics you can use and I’m going to share 7 of my favorites that are still effective in this ever-evolving SEO landscape.
1. Leverage the Power of Blogging: Your Content is Your Calling Card
Remember that old saying “Content is king?” Well it’s still true.
Creating valuable engaging content on your blog is a fantastic way to earn backlinks.
Think about it: You’re essentially giving people a reason to link back to your site.
Let’s say you sell handcrafted jewelry.
You could write a blog post about the history of different types of jewelry making techniques or create an ultimate guide to choosing the perfect necklace for different necklines.
You’re providing useful information that people will want to share and they might just link back to your website in the process.
Finding Keywords That Actually Matter
But here’s the trick: You need to target the right keywords.
That’s where a tool like SEMrush comes in handy.
It’s like having a personal keyword research assistant.
I’ve been using SEMrush for years and it’s a game changer.
Think of it as a treasure map to your perfect keywords.
You start with a “seed keyword” that’s related to your products or services.
For example if you sell camping gear your seed keyword might be “camping.” Then SEMrush will show you a ton of related keywords with data on search volume and keyword difficulty.
The keyword difficulty score is super important.
You want to go for keywords that have a lower difficulty score meaning there’s less competition and you have a better chance of ranking for them.
The key is to be consistent.
Write new blog posts regularly keep your content fresh and informative and don’t be afraid to experiment with different formats like videos infographics or even interactive quizzes.
2. HARO: Getting Your Name (and Link) Out There
HARO stands for “Help a Reporter Out.” It’s a platform that connects journalists and bloggers with experts in various fields.
Think of it as a free PR opportunity where you can become a trusted source for media.
How does it work? You sign up for a free account and you’ll receive three emails per day with requests from journalists and bloggers.
They’re looking for expert insights on specific topics.
If your expertise aligns with a query you pitch your answer and if the journalist finds it valuable you’ll get a quote and a link back to your website.
It’s not a guaranteed thing of course.
You might get a few quotes without links or even no response at all.
But think of it as a low-cost high-impact way to build brand awareness and get your name out there.
The HARO Success Story
I once landed a quote in a major publication about ecommerce trends.
It wasn’t just the exposure; it was the link back to my blog that really boosted my site’s visibility.
I still get traffic from that article today.
It’s a perfect example of how HARO can turn a single quote into a lasting boost for your website.
3. Creative PR: Making Headlines and Generating Backlinks
Public relations is all about making news.
It’s about getting your brand featured in media outlets and that means thinking outside the box.
Remember Missguided the fashion brand that used a clever PR campaign to dominate Google search results? They leveraged the popularity of their dog jumpers by highlighting their identical women’s jumpers.
They created a story that was irresistible to media and they landed a ton of backlinks and social media engagement.
Thinking Like a PR Pro
When crafting your PR strategy ask yourself:
- What makes your brand unique? What are your strengths? What’s your story?
- What’s happening in your industry? Are there trends new products or challenges that you can speak to?
- Who’s your ideal audience? Where do they get their news and information?
Once you’ve answered these questions you can start brainstorming creative PR campaigns that will get media attention and attract valuable backlinks.
4. Distributor and Vendor Directories: It’s a Win-Win
If you’re selling products through distributors or vendors you’re already halfway there.
Reach out to them and ask them to add a link to your website on their product listings.
Think of it as a mutually beneficial partnership.
For example let’s say you sell high-end kitchenware.
You could contact kitchen design firms and ask them to list your products on their websites.
They’re already showcasing their expertise and you’re offering a curated selection of high-quality products.
Going Beyond Your Immediate Circle
But don’t stop there! Explore online directories that are specific to your industry.
Just do a quick Google search for “online directories for .” You’ll find a wealth of resources from general business directories to industry-specific platforms.
For example if you sell organic skincare products you could find directories that specialize in organic beauty natural products or sustainable living.
These directories can help you reach a wider audience and gain valuable backlinks.
5. Visual Content is Your Secret Weapon: Infographics Videos and More
Let’s face it: People are visual creatures.
We’re more likely to engage with content that’s visually appealing.
Infographics videos and even interactive quizzes can make your content more shareable and in turn generate backlinks.
Imagine creating an infographic that outlines the benefits of choosing eco-friendly cleaning products.
It’s eye-catching informative and easily shareable.
You could submit it to online publications or blogs that cover green living sustainability or home improvement.
They might just share it on their website giving you a valuable backlink and exposing you to a new audience.
Boost Your Visual Game
You don’t need to be a design whiz to create compelling visual content.
There are great tools like Canva and Visme that make it easy to design eye-catching infographics and videos.
If you’re not comfortable with design you can always hire a freelancer to create visual content for you.
6. Riding the Competition’s Wave: Broken Links and Link Gap Analysis
Who says you can’t learn from your competitors? You can use their backlinks to your advantage by finding broken links and link gaps.
Think of it like this: If a website is linking to your competitor’s website but that link is broken you can swoop in and offer your own website as a replacement.
It’s a quick and easy way to acquire a valuable backlink.
Uncovering Hidden Gems
Tools like SEMrush can help you uncover these broken links.
Their Backlink Analytics tool allows you to see a competitor’s backlink profile and identify broken links.
Another tactic is to use the Link Gap tool.
It identifies websites that are linking to your competitors but not to you.
This can give you a list of potential outreach targets.
Once you’ve identified these opportunities reach out to the website owners and suggest your website as a replacement or an additional resource.
Be polite be professional and be ready to offer something valuable.
7. Resource Pages: The Ultimate Link Building Shortcut
Resource pages are essentially curated lists of websites in a particular niche.
They’re a goldmine for link builders because they’re specifically designed to link out to relevant websites.
Finding Your Niche
How do you find these treasure troves of backlinks? Google is your friend.
Try searching for phrases like “best resources” or “top websites.” You’ll often find resource pages that are ripe for the picking.
Once you have a list of resource pages find the contact information for the website owner and send them a polite email asking to be included.
Be sure to explain why your website is a valuable addition to their resource list.
Mastering the Outreach Email
Your outreach emails are your first impression.
Keep them concise personalized and compelling.
Include a clear call to action and follow up if you don’t hear back within a few days.
Remember: Backlinks Are Just the Beginning
Earning backlinks is essential for SEO but it’s not the only piece of the puzzle.
You also need to focus on other aspects of your SEO strategy such as:
- Keyword optimization: Make sure your website content is optimized for relevant keywords.
- On-page optimization: Ensure your website is well-structured easy to navigate and mobile-friendly.
- Technical SEO: Address any technical issues that could be hindering your website’s performance such as broken links or slow loading times.
Building backlinks can take time and effort.
But when done right it can make a huge difference in your ecommerce business’s success.
So go out there create great content build those valuable links and watch your online store thrive.
Remember I’m here to help you every step of the way.
Good luck!
Want to unlock the secrets of keyword research and find those hidden gems that drive traffic? 🧠 Get your hands on SEMrush and start dominating your competition!