So you’re thinking about attending a digital marketing event? That’s awesome! These events are a goldmine for connecting with other folks learning from the best and getting your name out there.
But let’s face it walking into a room full of people you don’t know can be a bit intimidating.
Trust me I’ve been there!
That’s why I’m sharing six networking strategies that helped me turn those events from a sea of faces into a launchpad for my career.
These are the tactics that helped me make lasting connections score some great opportunities and even land a few speaking gigs along the way.
Want to network like a pro at your next digital marketing event? 😎 This article gives you the inside scoop on how to make the most of your time, from pre-event planning to nailing the elevator pitch. Level up your networking game
1. Pre-Event Planning: Don’t Just Wing It
Want to network like a pro at your next digital marketing event? 😎 This article gives you the inside scoop on how to make the most of your time, from pre-event planning to nailing the elevator pitch. Level up your networking game
let’s be real – no one wants to walk into a conference feeling like a lost puppy.
Before you even step foot in the venue it’s important to do your homework.
Take a good look at the event schedule speakers and attendee list.
This is like your cheat sheet your map to navigate the conference landscape.
Focus on Your Goals: What do you want to get out of this event? Are you looking to meet potential clients partners or mentors? Do you want to learn about new marketing tools or strategies? Once you know what you’re looking for you can start to zero in on the sessions workshops and networking events that will help you achieve those goals.
Make a List of Potential Connections: Go through the attendee list and highlight the people you’d love to connect with. Maybe it’s someone who works at a company you admire or a speaker who’s giving a presentation on a topic you’re passionate about. Once you’ve got your list jot down a couple of conversation starters. You don’t need a full-blown script but having a couple of questions or comments in mind can help you feel more confident when you approach them.
2. Be a Networking Ninja: Don’t Be Afraid to Introduce Yourself
Let’s get one thing straight: networking isn’t about being a sales robot.
It’s about building genuine connections.
Sure there will be times when you’ll want to talk about your business but remember to focus on listening first.
Show genuine interest in the person you’re talking to and don’t be afraid to ask questions.
This is about building rapport not just pushing your agenda.
Start with a Smile and a Warm Greeting: When you approach someone smile make eye contact and introduce yourself. You’d be surprised how far a simple “Hello it’s nice to meet you” can go.
Break the Ice with a Conversation Starter: It doesn’t have to be groundbreaking. Ask them about their work their favorite session or even a funny anecdote about the event. The key is to get the conversation flowing.
Keep it Brief and Engaging: No one wants to listen to a lengthy sales pitch. Keep your conversation focused and don’t be afraid to move on to someone else if the connection isn’t clicking. Remember you’re trying to build relationships not close deals on the spot.
3. The Art of the Elevator Pitch: Know Your Story
Alright let’s talk about those times when you’re asked “What do you do?” You need a concise and compelling way to answer that question.
This is where your elevator pitch comes in.
Think of it as a 30-second commercial for your business.
Focus on the Value You Offer: What problems do you solve? What benefits do you deliver? Instead of simply listing your services highlight the impact you have on your clients.
Keep it Simple and Memorable: Avoid industry jargon or technical mumbo jumbo. Focus on the key takeaway: what’s the one thing you want people to remember about you?
Practice Makes Perfect: Practice your elevator pitch until you can say it smoothly and confidently. Try it out on friends and family and get feedback from people who don’t know your business well.
4. Embrace the Power of Panels and Presentations
Conferences are like a treasure trove of knowledge.
Don’t miss the opportunity to soak up as much as you can.
Listen to speakers participate in Q&A sessions and network with other attendees.
You’ll be surprised by the insights you gain and the connections you make.
Be an Active Listener: Listen carefully to the speakers take notes and ask questions. Engage with the presenters and show that you’re genuinely interested in what they have to say.
Connect with Speakers and Fellow Attendees: After a session approach the speaker or other attendees and introduce yourself. Share your thoughts on the presentation or ask a question to start a conversation. This is a great way to build rapport and learn more about their work.
5. Interviewing: Become a Content Creator
One of the best ways to get noticed at a conference is by conducting interviews.
It’s a win-win: you get valuable content for your website or blog and you build relationships with influencers in your industry.
Choose Your Subjects Wisely: Identify the speakers or attendees who are experts in their field have interesting perspectives or are simply fun to talk to.
Prepare Thought-Provoking Questions: Don’t just ask generic questions. Think about what your audience would want to know and formulate questions that are engaging and insightful.
Record and Share Your Interviews: Use a recording app on your phone or a dedicated audio recorder. Don’t forget to get permission before recording! After the interview transcribe the audio and share it on your website or social media.
6. Pack Your Networking Essentials
Here’s the thing: conferences can be overwhelming.
You’re bombarded with information opportunities and people.
So it’s important to be prepared.
Pack a few essentials that will help you make the most of your time.
Business Cards: These are your calling card. Make sure you have plenty on hand and that they’re well-designed and professional.
Notepad and Pen: You’ll be taking notes jotting down names and recording ideas. It’s always good to have a pen and notepad readily available.
A Small Backpack or Tote: This will help you carry all of your essentials without feeling weighed down. Choose a bag that’s stylish and functional.
A Charged Phone and Portable Charger: You’ll need your phone for everything from networking to taking notes. Make sure it’s fully charged and bring a portable charger just in case.
Water Bottle: Stay hydrated! It’s easy to get caught up in the excitement of a conference and forget to drink water. Bring a reusable water bottle to stay refreshed.
Be Open to New Opportunities: Sometimes the best connections happen outside of the planned events. Be open to meeting new people and exploring unexpected opportunities.
Go Out There and Network!
Remember networking is a skill that takes practice.
Don’t be afraid to put yourself out there and don’t get discouraged if you don’t get instant results.
With a little patience and effort you’ll be able to build strong relationships and unlock new opportunities.
And who knows? You might even end up on a panel yourself someday!
Want to network like a pro at your next digital marketing event? 😎 This article gives you the inside scoop on how to make the most of your time, from pre-event planning to nailing the elevator pitch. Level up your networking game