friend let’s talk about those little buttons that can make or break your landing page.
the ones we call “CTAs” or “calls to action”. They’re like the final handshake in a sales pitch the “yes” at the end of a conversation the “I’m in” to your brilliant idea.
Making Those Buttons Pop: 6 CTA Best Practices
Now we’ve all seen those generic boring “Submit” buttons that just blend into the background.
They’re about as exciting as watching paint dry.
But a good CTA is like a beacon in the desert a juicy burger after a long hike a hug from a loved one.
It’s a little thing but it can make a world of difference.
Here’s the deal when you’re crafting that button you want to make it so irresistible that your visitors can’t help but click. It’s all about the psychology and the right wording design and placement can be the difference between a successful landing page and one that’s just kinda “meh”.
1. “Me” Versus “You” – It’s All About Perspective
You know how in copywriting the word “you” is like a magic spell? It makes the reader feel like you’re talking directly to them.
That’s why copywriters love it so much.
But here’s the twist – when it comes to your CTA button switch gears and focus on “me” or “my”. It’s like subtly shifting the focus making the reader visualize the benefit they’re about to get.
Think about it “Get My Free Trial” versus “Download a Free Trial”. Which one feels more personal?
2. Color Matters But Don’t Get Obsessed
Now the color debate is a classic.
Should you go with red blue green orange? It’s like picking a favorite flavor of ice cream – there’s no right or wrong answer.
The truth is that color psychology plays a role but it’s not a one-size-fits-all thing.
Instead of getting caught up in mind-reading tricks focus on making your button stand out.
Think about it you want your button to be the most eye-catching element on your landing page screaming “Click me! Click me!”
For instance check out the “Start Free Trial” button on Basecamp.
It’s a bold orange button that pops out against the white background.
It doesn’t rely on color psychology but it’s clear concise and calls out to the reader.
Ready to turn your landing pages from “meh” to “OMG!”? 🔥 Check out Instapage and level up your CTA game
3. Focus on “Get” Not “Give”
This is a big one.
When you write your CTA button think about what your visitor is getting not what they’re giving.
So instead of “Buy Now” or “Sign Up” try “Get Your Free Consultation” or “Start Your Free Trial”. This approach flips the script putting the focus on the value your visitor is about to experience.
Remember your landing page is all about convincing them to take that next step and a “Get” button feels more enticing than a “Give” button.
It’s about giving them a reason to click not just telling them what to do.
4. Don’t Be Afraid to Use Action Verbs
You know that feeling you get when you’re reading a boring textbook? It’s like your brain is on autopilot just skimming the words.
That’s why you need action verbs in your CTA button copy.
These words are like little sparks that ignite excitement and make the reader want to take action.
Think of phrases like “Discover the Secret to Success” “Unlock Your Potential” or “Claim Your Free Gift”. These phrases are much more dynamic and enticing than something like “Learn More”.
5. Placement Matters – Don’t Hide Your Button
It’s easy to fall into the trap of thinking that your CTA button needs to be right there front and center above the fold.
But think of it this way: a good landing page is like a well-told story.
It’s got a beginning a middle and an end.
You wouldn’t rush the ending would you?
If your product or service requires some explanation let your content do its magic.
Don’t be afraid to give your visitors a little journey before you ask for the “I do”. If you’re selling a complex product let the reader explore the details first.
6. It’s Got to Look Like a Button
This might seem obvious but you’d be surprised how many landing pages get this wrong.
Just because something looks like a button doesn’t mean it actually is one.
Sometimes a designer gets creative and uses images links or text with no borders.
The key is to make it crystal clear to your visitors that it’s a button.
You want it to look like something that’s meant to be clicked not just a random blob on the screen.
Ready to turn your landing pages from “meh” to “OMG!”? 🔥 Check out Instapage and level up your CTA game
The Power of Instapage
Now let’s talk about Instapage – it’s like a magic wand for landing pages.
It’s a platform designed to help you create high-converting landing pages and of course awesome CTA buttons.
It’s packed with features templates and tools to help you build the landing page of your dreams.
And the best part? It’s super easy to use.
It’s like having a team of designers copywriters and marketers all working together to help you achieve your goals.
Instapage: Your Landing Page Partner
So there you have it – six simple best practices to create killer CTA buttons.
Remember a great CTA is like a golden ticket to success so don’t underestimate its power.
With a little effort and the right tools you can create buttons that convert like crazy.
Ready to turn your landing pages from “meh” to “OMG!”? 🔥 Check out Instapage and level up your CTA game
And if you’re looking for a partner in crime to take your landing pages to the next level Instapage is here to help.
It’s like having a best friend in the world of landing page design always there to offer support and guidance.
You got this!