I’ve spent years in the web design world and a killer agency website is a must.
It’s your first impression your digital handshake and it can either make or break your chance to win that client.
So I’ve been into some of the best agency websites out there picking apart what makes them tick and what lessons we can all learn from them.
Websites that Make You Want to Say “Hire Me!”
Let’s be honest we’re all drawn to visually stunning websites.
But what truly sets a great agency website apart is more than just the pretty visuals.
It’s about how the design the tone and the words all come together to tell a compelling story – a story that makes you want to be part of it.
Here are five agency websites that have really stood out to me:
1. Freshy Sites: A Fresh Take on Visuals and Substance
Freshy Sites just screams “fresh” with their vibrant green color scheme and that iconic lemon logo.
It’s an immediate eye-catcher.
But what I love most is how they’ve integrated those colors into their design – subtle touches of yellow that look like lemon wedges without being too distracting.
The overall look is crisp clean and modern.
What really sets them apart is their content.
They’ve nailed the “above the fold” experience.
They showcase a portfolio of impressive clients right in their hero image giving potential clients a taste of their work without even scrolling.
They also have those clever stat boxes that highlight their quality and experience and finally a compelling list of client logos adds that extra layer of social proof.
2. Big Red Jelly: A Playful Approach with Engaging Animations
I have to admit I was immediately drawn to the name – it’s fun memorable and just plain cool.
They’ve nailed the branding with that large wavy red hero section.
The accolades and awards they display above the fold are a great way to establish their credibility.
But it’s when you scroll down that this website really shines.
They walk potential clients through their process pairing each section with examples of their work.
It’s a beautiful way to illustrate what a client experience would be like and the quality of work they can expect.
Big Red Jelly also uses animations but they do it in a way that’s subtle and adds interest without being overwhelming.
Again they’ve cleverly woven client work into each section showcasing their range of expertise.
3. Hire Jordan Smith: Confidence and Directness
This website is all about bold confidence.
It’s direct it’s to the point and it’s a powerful call to action.
From the domain name to the headline it screams “Hire me!”
Confidence is crucial when you’re selling web design services to clients especially for smaller agencies or freelancers.
The links to their portfolio and client testimonials add even more confidence showing that this solo agency delivers as much value as any larger firm.
The detail of helping over 400 people further emphasizes their impact.
While Jordan Smith’s website might not be the most visually dazzling every single word of the copy is intentional designed to make a clear and compelling statement.
4. Deviate Labs: Storytelling with Interactivity
Sometimes the best approach is to stand out.
Deviate Labs does exactly that with their homepage design which is bold and unconventional.
Bright colors on a dark background create a striking visual but what really sets it apart is how they tell a story about their work.
The question “What do the following companies have in common?” immediately grabs your attention leading you on a journey of discovery as you scroll through examples of the well-known brands they’ve worked with.
I’m sure seeing these brands instantly impresses potential clients.
The entire user experience is fun engaging and informative all without being too text-heavy.
It’s a refreshing alternative to the typical agency homepage.
5. Talk to Frank: A Personal Touch with Interactive Video
I love the clean design of this homepage and the strategic use of color is brilliant.
They mostly stick to muted tones which makes those pops of bright yellow really stand out.
But the coolest feature on this site is the video.
It’s a personalized introduction to the agency ending with the question “How can we help?” Visitors can then click one of three answers which are presented in an engaging way.
It’s a more effective call to action than a regular video.
For agencies your website is your best salesperson and this site does a fantastic job of making it feel like you’re having a conversation with a person instead of reading a website.
That’s smart marketing!
Key Takeaways: Lessons from the Best
So what can we learn from these agency website examples? They each take different approaches but they all share some common principles:
- Embrace Creativity: Agencies are known for their creativity and your website should reflect that. It shouldn’t be bland or boring. It should make people say “Wow!” and want to explore your work.
- Embrace Boldness: Don’t be afraid to use bolder colors and designs. Interactivity and creativity are essential. You’re trying to capture attention so make sure your website stands out from the crowd.
- Build Trust: Use awards certifications portfolio examples and testimonials to build credibility. The web design industry is competitive so reassure potential clients that you have the skills and experience to deliver outstanding work.
- Be Conversational: Keep your copy clear and concise avoiding jargon and buzzwords. Speak in a human voice that matches your brand personality. Make it feel like a real person is talking to the reader.
- Highlight Your Uniqueness: What sets your agency apart? Are you known for your creativity innovation or exceptional client service? Focus on what makes you special and helps you stand out in the crowd.
- Leverage Different Formats: Don’t limit yourself to just words text and images. Use video interactive elements and other formats to engage visitors and showcase your skills.
- Speed Matters: Make sure your website loads quickly. Slow websites drive visitors away so invest in a fast and reliable hosting solution to ensure optimal performance.
Remember your agency website is your chance to make a powerful first impression.
By learning from the best and applying these key principles you can create a website that attracts new clients and helps your agency thrive.