you’ve got your funnel built you’re stoked about it and you’re ready to hit that launch button.
Hold your horses champ! Before you unleash your masterpiece onto the world there are a few things to check that could make or break your campaign.
23 Crucial Details to Nail Before You Launch
Think of it like a pre-flight checklist.
You wouldn’t take off in a plane without meticulously going through each item right? This is no different.
A little time spent before launch can save you headaches and potentially lost revenue later.
The Big Picture: Setting Up Your Funnel
Let’s start with the basics – the foundation of your entire funnel.
1. Domain Name: Choose Wisely
The domain name is your first impression so make sure it’s memorable and relevant to your offer.
Choose a name that reflects your brand and is easy to spell and recall.
Avoid using hyphens or numbers unless absolutely necessary.
2. Favicon: A Tiny Detail with Big Impact
Don’t underestimate the power of the favicon! It’s the tiny icon that appears in the browser tab.
It adds a touch of professionalism and helps reinforce your brand identity.
You can find tools online to create a favicon or simply upload a custom image.
3. Root/404 Page: Rescue Lost Visitors
What happens when a visitor types in the wrong URL or lands on your site’s root directory? You don’t want them to get lost in cyberspace.
Set up a root/404 page that redirects them to the appropriate place in your funnel or offers a helpful resource.
Drilling Down: Each Funnel Step Counts
Now we’re getting into the nitty-gritty of each individual page within your funnel.
Every page plays a crucial role in guiding your prospects toward conversion.
4. Redirect Override: Keep Things Flowing
This feature is handy for customization but if you aren’t careful it can throw a wrench in your funnel.
If a button is set to redirect using the override function make sure it’s deliberate and not a leftover from an earlier tweak.
5. Button Actions: Make Sure They Do What You Expect
Buttons are the call to action in your funnel.
Double-check that every button is doing what it should.
If it’s a simple next step make sure the action is set accordingly.
For forms the action should be set to “Submit Form” to send the user to the next stage.
6. Pop-Ups: Don’t Let Them Fade Into the Background
If you’re using pop-ups make sure they’re set up and ready to go.
It’s easy to forget about these little guys but they can be powerful for engaging visitors and capturing leads.
7. Payment Gateways: Ensure a Smooth Checkout Experience
A seamless checkout process is vital.
Check that your payment gateways are secure and that any links you’ve embedded are using HTTPS (the “s” is crucial for security). Make sure there are no technical hiccups that could cause payment issues.
8. Asset Delivery: Get the Goods to Your Buyers
If you’re offering digital assets like ebooks or courses ensure your delivery system is set up.
Go into your Clickfunnels account settings upload the asset and personalize the message.
Make sure the asset delivery is set up correctly on your squeeze page.
9. Automation: Let Clickfunnels Work its Magic
When you download templates they often come with built-in automation.
Review these automations and make sure they align with your funnel strategy.
You might need to tweak them or add new ones depending on your specific needs.
Order Forms OTOs and Downsells: Closing the Deal
Your order forms OTOs (one-time offers) and downsells are where the magic happens.
A well-structured order form can drastically increase your conversion rate.
10. Product Options: Make It Easy to Choose
Ensure that your product options are clearly presented on your order forms.
This might include different pricing tiers add-ons or bundle deals.
The clearer the options the easier it is for customers to choose what’s right for them.
11. Payment Plan Information: Transparency Is Key
If you offer payment plans be transparent and upfront about the terms.
Include information on the payment frequency (monthly quarterly etc.) total cost and any fees associated with the plan.
12. Credit Card Memo: Don’t Leave Your Customers Guessing
When someone enters their credit card information they might see a memo field that appears on their statement.
Make sure this memo clearly explains the purchase so your customers know exactly what they’re paying for.
Avoid generic memos like “ClickFunnels” and instead use something specific like “Membership to Program.”
13. Zapier Integrations: A Smooth Workflow
If you’re using Zapier to connect your funnel to third-party apps make sure your connections are working.
Perform a test purchase to ensure the integrations are firing correctly and data is flowing smoothly.
Zapier can take some time to process so allow some time for the data to flow.
Members Area: Making It a VIP Experience
The members area is where your customers go to access their purchased products or services.
Make sure this space is user-friendly and delivers on its promise.
14. Welcome Email: Set the Tone
A warm welcome email is essential.
Send a personalized message thanking customers for their purchase and guide them through the next steps.
Provide clear instructions on how to access their content and how to get support if needed.
15. Content Organization: Keep It Easy to Navigate
Structure your members area in a logical way.
Categorize content use clear labeling and make it easy for customers to find what they need.
Don’t overwhelm them with too much information.
16. Community Forum: Build a Sense of Belonging
Consider creating a community forum or support group where customers can connect with each other and share experiences.
This fosters a sense of community and can be invaluable for customer support and engagement.
17. FAQ Section: Address Common Questions
Proactive customer support is key.
Create a comprehensive FAQ section that addresses common questions and issues.
This can save you time and frustration by providing customers with quick and easy answers.
Don’t Forget the Small Details
These details might seem minor but they can make a big difference in user experience.
18. Email Confirmation: Reinforce the Purchase
Send a confirmation email immediately after a purchase to solidify the transaction and provide a summary of the order details.
This ensures customers know exactly what they purchased and serves as a reminder of their investment.
19. Social Proof: Build Trust and Credibility
Don’t be shy about showcasing social proof.
Testimonials reviews and case studies can build trust and credibility.
Consider adding a section to your landing page or sales page that highlights positive customer experiences.
20. Mobile Responsiveness: Reach Everyone
Today most internet users access websites on their mobile devices.
Make sure your funnel is mobile-responsive ensuring that it looks great and functions smoothly on all screen sizes.
21. Speed: No One Likes Waiting
Page speed is critical.
A slow-loading funnel can deter visitors and hurt your conversion rates.
Optimize your images code and overall website structure to ensure fast loading times.
22. Security: Put Customer Data First
Security should be a top priority.
Use an SSL certificate to encrypt data transmitted between your funnel and your customers’ browsers.
This ensures that personal information is protected and your funnel is trustworthy.
23. A/B Testing: Continuous Improvement
Don’t launch and forget.
A/B testing allows you to continuously refine your funnel and optimize for better performance.
Experiment with different elements like headlines images and calls to action to see what resonates best with your audience.
It’s All About the Journey
Launching a funnel is just the beginning.
The real work comes in tracking your results analyzing data and continuously iterating to improve your conversion rates.
By meticulously checking off this checklist and incorporating these best practices you’re setting yourself up for success.
Remember it’s not just about having a good product it’s about creating a smooth and compelling customer journey from start to finish.
Go forth and launch your funnel with confidence! I’m here if you have any questions.