Alright let’s talk marketing software! It’s a jungle out there and knowing which tools to use can feel like deciphering ancient hieroglyphs sometimes.
But trust me having the right software can make all the difference.
I’ve been in the marketing game for a while now and I’ve seen firsthand how the right tools can streamline your process boost your results and even make you more money.
Think of it like this: imagine you’re building a house.
You need the right tools for the job right? You wouldn’t try to build a house with just a hammer would you? No you’d need saws drills levels and all sorts of other equipment.
Marketing is the same way.
You need the right software to build your brand attract customers and drive sales.
So I’ve broken down 17 of the best marketing software options into four categories: sales funnels email marketing landing pages and CRM.
I’ll give you the lowdown on each one including pricing and who I think they’re best suited for.
Let’s dive in!
Ready to ditch the marketing struggle bus and finally build a sales funnel that converts? 🤔 Stop messing around and get started with ClickFunnels!
Sales Funnel Builders: Building the Path to Conversion
Ready to ditch the marketing struggle bus and finally build a sales funnel that converts? 🤔 Stop messing around and get started with ClickFunnels!
Let’s start with sales funnel builders because they’re like the foundation of your marketing strategy.
Think of a sales funnel like a roadmap that guides your potential customers from awareness to purchase.
The right software can help you create compelling funnels that convert visitors into paying customers.
ClickFunnels
you know I have to start with ClickFunnels.
It’s my favorite for a reason.
It’s a complete sales funnel platform and it’s incredibly powerful.
ClickFunnels makes it super easy to build high-converting landing pages sales pages opt-in pages and even membership sites.
No coding required just drag-and-drop simplicity.
Here’s what I really love about ClickFunnels:
- Drag-and-drop editor: It’s incredibly user-friendly even for tech-challenged marketers like me.
- Pre-built templates: No need to start from scratch. There are tons of templates you can customize to fit your brand.
- Built-in email marketing: No need to use separate email software.
- A/B testing: Make sure your funnels are optimized for maximum conversions.
- Integrations with other tools: It plays well with others integrating seamlessly with popular tools like Zapier and Mailchimp.
I wouldn’t be surprised if Clickfunnels helps you hit your marketing goals faster.
Trust me it’s a must.
Cost: Starts at $97 per month (includes a 14-day free trial).
Ideal For: All types of businesses from solopreneurs to established companies.
Salesforce
Salesforce is the industry giant a powerhouse in the CRM space.
It’s known for its robust features and its ability to scale with businesses of any size.
Salesforce isn’t just a sales funnel builder though it’s an entire ecosystem of marketing and sales tools.
Here’s what I love about it:
- Comprehensive suite of tools: Salesforce covers everything from lead generation and nurturing to customer support and marketing automation. It’s a true all-in-one solution.
- Customization: You can tailor Salesforce to fit your specific business needs even if your needs change as you grow.
- Data analysis: Get insights into customer behavior and performance with Salesforce’s advanced reporting and analytics tools.
Now Salesforce can be a little pricey but if you need a super powerful scalable platform it’s definitely worth considering.
Cost: Price varies depending on the specific products and features you need.
Ideal For: Any business size from small startups to Fortune 500 companies.
Kartra
Kartra is a powerful all-in-one marketing platform that’s gaining popularity.
It’s similar to Clickfunnels in that it offers a comprehensive suite of marketing tools including a built-in email marketing system shopping cart and membership site builder.
It also has a page builder for creating landing pages and sales pages.
Here’s what I really like about Kartra:
- A/B testing: It allows you to test different variations of your sales funnels to see what works best.
- Email marketing integration: You can build email lists create automated email sequences and track email open rates.
- Video hosting: You can host and embed videos in your funnels which can help you increase engagement.
If you’re looking for a powerful and versatile platform that can help you build and optimize your sales funnels Kartra is definitely worth a look.
Cost: Starts at $99 per month.
Ideal For: Businesses of all sizes especially those that are looking for a comprehensive solution that can handle everything from lead generation to customer support.
Email Marketing Tools: Building Relationships with Your Audience
Let’s face it email marketing is still king.
It’s a powerful way to stay in touch with your audience nurture leads and drive sales.
But with so many email marketing tools available how do you choose the best one?
Mailchimp
Let’s start with a classic: Mailchimp.
It’s a user-friendly platform that’s perfect for small businesses and those who are just getting started with email marketing.
Mailchimp offers a free plan which is great for those who are on a budget.
Here’s why I like Mailchimp:
- Free plan: It’s an excellent option for small businesses or those who are just getting started.
- User-friendly interface: It’s easy to navigate even if you’re not tech-savvy.
- Email automation: Create automated email sequences to nurture leads and welcome new subscribers.
- Templates: Lots of professionally designed templates to choose from so you don’t have to start from scratch.
- Segmentation: Divide your audience into different segments to send targeted messages.
I think Mailchimp is a great choice for anyone who wants a simple and affordable email marketing solution.
Cost: Starts at $0 per month for the free plan and paid plans start at $10 per month.
Ideal For: Small businesses solopreneurs and those who are just starting with email marketing.
ConvertKit
ConvertKit is a popular choice for creators and bloggers who are looking for a platform that’s focused on building a loyal audience.
It has a simple and intuitive interface and it’s specifically designed for creators who want to build email lists automate email sequences and grow their businesses.
Here’s why I like ConvertKit:
- Visual email automation: Create visually appealing email sequences that are easy to manage and track.
- Landing page builder: Build landing pages to grow your email list and capture leads.
- Segmentation: Divide your audience into different segments to send targeted messages.
- Integrations: It integrates with popular tools like Zapier and WordPress.
I think ConvertKit is an excellent choice for creators and bloggers who want a platform that can help them build their audience and drive conversions.
Cost: Starts at $29 per month.
Ideal For: Creators bloggers online course creators and those who want a platform that’s focused on building a loyal audience.
ActiveCampaign
ActiveCampaign is a powerful email marketing platform that offers a ton of features including automation segmentation and analytics.
It’s designed to help businesses grow their revenue by automating their marketing and sales processes.
Here’s what I love about ActiveCampaign:
- Advanced automation: Go beyond basic email sequences and create complex automations based on customer behavior and data.
- Powerful segmentation: Target your audience with laser-like precision by segmenting your email lists based on a variety of factors.
- Lead scoring: Prioritize your leads based on their level of engagement and interest.
- Sales CRM: It has a built-in CRM that allows you to manage your contacts and track deals.
I recommend ActiveCampaign for businesses that are serious about email marketing and want a robust platform that can help them grow their revenue.
Cost: Starts at $15 per month.
Ideal For: Businesses that are looking for a powerful email marketing platform that can help them automate their marketing and sales processes.
Landing Page Builders: Creating High-Converting Pages
Landing pages are essential for capturing leads and driving conversions.
They’re designed to focus on a single goal whether it’s getting a signup making a sale or generating a lead.
The right landing page builder can help you create high-converting pages that will help you achieve your marketing goals.
Leadpages
Leadpages is a popular choice for small businesses who are looking for a simple and affordable landing page builder.
It’s a great option for those who are new to landing page creation and want to get started quickly.
Here’s why I like Leadpages:
- Drag-and-drop editor: It’s easy to use even for beginners.
- Templates: Leadpages has a wide variety of templates to choose from so you don’t have to start from scratch.
- Pop-ups and alert bars: Use pop-ups and alert bars to capture leads and increase conversions.
- Integrations: It integrates with popular marketing tools like Mailchimp and ConvertKit.
I think Leadpages is an excellent choice for small businesses who are looking for a simple and affordable landing page builder.
Cost: Starts at $25 per month.
Ideal For: Small businesses solopreneurs and those who are just starting with landing page creation.
Unbounce
Unbounce is a more advanced landing page builder that’s popular among marketers and agencies.
It offers a wide range of features including A/B testing dynamic text replacement and advanced integrations.
Here’s why I like Unbounce:
- Advanced features: Unbounce is packed with features that can help you create high-converting landing pages.
- A/B testing: Run A/B tests to see which landing page variations perform best.
- Dynamic text replacement: Personalize your landing pages by dynamically showing different content to different visitors.
- Mobile-friendly templates: Make sure your landing pages look great on all devices.
Unbounce is a great choice for businesses that are serious about landing page optimization and want to create high-converting pages.
Cost: Starts at $79 per month.
Ideal For: Businesses that are looking for a powerful landing page builder with advanced features.
Instapage
Instapage is a premium landing page builder that’s known for its speed and performance.
It’s designed to help businesses create landing pages that load quickly and convert visitors into leads and customers.
Here’s what I like about Instapage:
- Speed and performance: Instapage’s landing pages load incredibly fast which can help improve your conversion rates.
- Advanced targeting: Target your landing pages to specific audiences based on their interests and behavior.
- Personalization: Create personalized experiences for your visitors by showing them different content based on their data.
- Integrations: It integrates with a wide range of marketing tools including Google Analytics and Facebook Ads.
If you’re looking for a landing page builder that can help you improve your speed performance and conversions Instapage is a great option.
Cost: Starts at $149 per month.
Ideal For: Businesses that are looking for a premium landing page builder with a focus on speed and performance.
CRM: Managing Your Customer Relationships
CRM (Customer Relationship Management) software is crucial for managing your customer relationships and keeping track of your interactions.
With CRM you can organize your contacts track deals automate tasks and get valuable insights into customer behavior.
Pipedrive
Pipedrive is a popular choice for sales teams that are looking for a visual and intuitive CRM.
It’s known for its user-friendly interface its ability to help you visualize your sales pipeline and its robust features.
Here’s what I like about Pipedrive:
- Visual pipeline: See your sales pipeline at a glance and track the progress of your deals.
- Email integration: Send and track emails directly from Pipedrive.
- Task automation: Automate repetitive tasks to save time and improve efficiency.
- Mobile app: Access your CRM from anywhere anytime.
I think Pipedrive is a great choice for sales teams that are looking for a user-friendly CRM that can help them manage their leads and close more deals.
Cost: Starts at $12.50 per user per month.
Ideal For: Any business size especially those who are looking for a visual and intuitive CRM.
HubSpot
HubSpot is a powerful CRM platform that’s designed to help businesses grow.
It offers a wide range of features including marketing automation sales automation customer service tools and analytics.
Here’s what I like about HubSpot:
- Free plan: It offers a free plan that’s perfect for small businesses or those who are just getting started with CRM.
- Comprehensive suite of tools: HubSpot covers everything from marketing and sales to customer service and analytics.
- Marketing automation: Automate your marketing tasks to save time and improve efficiency.
- Sales automation: Automate your sales processes to improve your lead generation and close more deals.
I think HubSpot is a great choice for businesses that are looking for a comprehensive CRM platform that can help them grow their business.
Cost: Starts at $0 per month for the free plan and paid plans start at $450 per month.
Ideal For: Any business size from small startups to large enterprises.
Zoho CRM
Zoho CRM is a popular choice for businesses that are looking for a powerful and affordable CRM.
It offers a wide range of features including contact management deal tracking task automation and analytics.
Here’s what I like about Zoho CRM:
- Affordable pricing: Zoho CRM is a very affordable option for businesses of all sizes.
- Comprehensive features: It has a wide range of features to help you manage your customer relationships.
- Workflow automation: Automate your sales processes to improve your efficiency.
- Mobile app: Access your CRM from anywhere anytime.
I think Zoho CRM is a great choice for businesses that are looking for a powerful and affordable CRM that can help them manage their customer relationships.
Cost: Starts at $12 per user per month.
Ideal For: Businesses that are looking for a powerful and affordable CRM.
Beyond the Basics: Additional Software to Consider
These 17 tools cover a lot of ground but there are always more options out there.
Here are a few more that are worth considering:
For Lead Generation:
- LeadFuze: A B2B lead generation tool that helps you find and engage with potential customers.
- LinkedIn Sales Navigator: A paid LinkedIn tool that helps you find and connect with potential customers.
For Email Verification:
- Verifalia: A tool that verifies email addresses to ensure that they are valid and reduce bounce rates.
For Finding Emails:
- Voila Norbert: A tool that finds and verifies email addresses for potential customers.
For Inbound Call Management:
- Callingly: A tool that automatically connects leads with your sales team streamlining your inbound call management process.
Choosing the Right Software for You
Now that you’ve seen the best marketing software options how do you choose the right ones for your business? Here’s what to think about:
- Your budget: How much can you afford to spend on software?
- Your business needs: What are the specific challenges you’re trying to solve?
- Your technical skills: How comfortable are you with using software?
- Your team’s size: Do you have a small team or a large team?
Remember the best marketing software is the software that helps you achieve your business goals.
Take the time to research different options try out free trials and see what works best for your business.
Good luck! And don’t hesitate to reach out if you have any questions.
I’m always happy to chat about all things marketing.
Ready to ditch the marketing struggle bus and finally build a sales funnel that converts? 🤔 Stop messing around and get started with ClickFunnels!