Ah the joys of running an ecommerce business! You pour your heart and soul into building your brand creating amazing products and crafting a beautiful online store.

But sometimes even with all that effort sales can feel sluggish.

You might wonder if you’re missing something if there’s a magic formula to boost those numbers.

Well my dear let me tell you a little secret: there are indeed some “lazy” ways to give your sales a gentle nudge in the right direction.

Now don’t get me wrong I’m not suggesting you slack off! But these strategies are surprisingly simple and can make a big difference with a little effort.

Think of them as little sprinkles of magic sprinkled on top of your already wonderful business.

Table of Contents

Know Your Customers Like the Back of Your Hand

The key to making those “lazy” strategies work is knowing your customer base.

You need to understand them their needs their desires their little quirks – everything! This isn’t about intrusive data mining but rather a genuine effort to connect with the people who are going to become your loyal supporters.

The Power of Surveys

One of the easiest ways to tap into your customer’s thoughts is through good old-fashioned surveys.

Think of them as a gentle conversation where you ask your customers questions about their experiences with your brand.

You can send them out after they’ve received a product interacted with your customer service team or even just randomly to get a snapshot of their ongoing thoughts.

Remember most customers are happy to share their opinions – studies show that a staggering 89% of paying customers want to provide feedback on their experiences.

The magic of surveys is that they offer a wealth of information.

You can use their feedback to improve your products your service and ultimately your sales.

The Whispers of Customer Service and Reviews

Now while surveys are a fantastic way to actively gather information there are other ways to listen to what your customers are saying.

Think of those customer service chats as a window into their minds.

You can gain invaluable insights by reading their questions understanding their hesitations and discovering what features or details they’re looking for.

It’s like eavesdropping on a conversation but in a good way because it gives you valuable data you can use to improve your website your product descriptions and even your marketing messages.

And don’t underestimate the power of customer reviews.

These are like glowing testimonials that can be used to attract new customers.

Read them carefully notice the language they use the words they choose – they hold a treasure trove of insights about what your customers love about your products and what resonates with them.

Give Your Ecommerce Store a Gentle Makeover

Now that you’ve delved into the heart of your customers let’s move on to the next step – enhancing your ecommerce store.

The Importance of First Impressions

Imagine yourself walking into a store for the first time.

What catches your eye? What draws you in? The same applies to your online store.

It needs to grab attention right away.

Remember the average bounce rate for ecommerce websites is a hefty 47% which means nearly half of your visitors leave without even exploring further.

The headline on your homepage is your first chance to make a connection.

Think of it as your store’s welcoming smile.

Does it accurately reflect what your store is all about? Can a visitor understand what you offer in a couple of seconds? If not you might need to rethink your headline to make it more compelling.

The Power of Words

Now let’s talk about those words that make up your online store.

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They’re not just filler; they’re the building blocks of your brand’s personality and the key to guiding your customers to those coveted “add to cart” buttons.

Studies have shown that improving your website’s copy can lead to a significant boost in sales.

One study conducted by the brilliant copywriter Joanna Wiebe resulted in a whopping 49% increase in paid conversions just by improving the copy of an ecommerce website!

You don’t need to be a master copywriter to create compelling content.

You already have the key ingredient – the understanding of your customers.

Use their language their concerns their aspirations and weave them into your headlines product descriptions and every bit of text on your store.

Helping Customers Find Their Treasure

Imagine walking into a beautiful store but feeling lost and overwhelmed.

That’s exactly what can happen to a customer who can’t find what they’re looking for on your online store.

Shoppers are looking for a seamless experience and a frustrating journey can lead to a quick exit.

In fact 79% of users will abandon a store if they can’t find what they need.

How do you make sure your store is easy to navigate? User testing! This involves having real people browse your website and track their journey.

It’s a bit like observing your customers from a distance but without the awkwardness of peeking over their shoulders.

There are fantastic platforms like UserTesting.com and ConversionCrimes.com that offer user testing services.

It’s like having a team of detectives who can analyze your store reveal its hidden flaws and even uncover opportunities for improvement.

These tests can lead to some surprising insights! You might discover that the way people navigate your site isn’t how you envisioned it or you might unearth hidden bugs or usability issues that are deterring customers.

And the beauty of user testing? It can help you increase your average order value (AOV) conversions and ultimately your overall sales.

The Art of Influence: Building Trust and Confidence

It’s natural to feel a little wary when you’re about to make an online purchase.

You want to be confident in the brand in the product in the entire experience.

It’s like walking into a store with a reputation for honesty and quality – you feel at ease.

So how do you build that trust and confidence in your online store? By incorporating subtle yet powerful elements that signal trustworthiness to your customers.

The Power of Stickers

Think of stickers as little badges of honor.

They’re not just cute; they’re designed to influence your customers’ decisions.

One of the biggest consumer fears is being scammed especially when entering payment information online.

Offering trusted payment options like PayPal Stripe or other established gateways can go a long way in easing those concerns.

Adding those recognizable logos like stickers on your store sends a clear message: “You’re safe here.”

A Gentle Guarantee

Another way to build trust is by offering a money-back guarantee.

Now many entrepreneurs are hesitant to offer guarantees because they fear it will lead to an influx of returns and refunds.

But remember most customers are looking for a product that they can trust and rely on.

They don’t want to deal with the hassle of returns unless absolutely necessary.

Think of it as a vote of confidence in your product.

You’re essentially saying “We believe in our product so much that we’re willing to offer you a full refund if you’re not completely satisfied.”

Badges of Honor and Industry Recognition

If your brand is established in your niche consider adding award badges or industry recognition stickers.

These are like little trophies that showcase your brand’s achievements and expertise.

They build confidence in your brand and signal quality leading to a potential increase in sales.

The Power of Social Proof: Let Your Customers Do the Talking

We’ve all heard the saying “Don’t believe everything you read.” But sometimes hearing good things about a product or service from someone we trust someone who has experienced it firsthand can be incredibly persuasive.

This is the magic of social proof.

The Testimonials That Speak Volumes

Your customers are your biggest fans your cheerleaders and often your best marketers.

Those who have had a great experience with your brand are likely to want to share it with the world spreading the word about your amazing products and service.

Remember word-of-mouth marketing is a powerful force.

These referral customers the ones who come to you through recommendations are often your most loyal supporters.

Where can you find these glowing testimonials? Look no further than your own store! Many businesses showcase testimonials on their homepage or product pages.

It’s like having your customers do the talking for you.

Reviews: The Digital Voice of Your Customers

Remember those customer reviews we discussed earlier? They’re not just random thoughts – they are invaluable social proof! They give potential customers a glimpse into the real-world experience with your brand.

Make sure your customer reviews are displayed prominently on your website.

You can use them on your homepage product pages or even create a dedicated review section.

The “Lazy” Tricks for a Sales Boost

Now let’s move on to some quick and easy strategies that can give your sales a little boost.

Think of them as the “lazy” tricks that can make a big difference with minimal effort.

Limited-Time Offers: The Power of Urgency

We all have a tendency to procrastinate but a limited-time offer can create a sense of urgency and encourage customers to take action.

It’s like a gentle nudge saying “Don’t wait grab it now!”

Freebies and Discounts: The Art of Reciprocity

The idea of giving something away for free might seem counterintuitive but it can be a powerful way to attract new customers and build your brand.

Remember the goal is not to give away everything for free but rather to create a win-win situation.

Think about it – if someone offers you a free sample you’re more likely to make a purchase.

The same principle applies to discounts.

It’s like a little incentive to try something new.

You can offer freebies or discounts in exchange for a customer’s email address.

This is a fantastic way to build your email list and start nurturing relationships with potential customers.

Donations for a Greater Good: Tapping into Shared Values

In a world that’s increasingly focused on social responsibility many consumers want to align themselves with brands that share their values.

Consider partnering with a charity or non-profit organization and offering donation incentives.

This can appeal to customers who are looking to make a difference while also making a purchase.

It’s a win-win!

Product Power: The Backbone of Your Business

Now that we’ve explored the front end of your business let’s dive into the heart of your ecommerce empire: your products.

The Price is Right: Staying Competitive in the Market

To stay competitive you need to make sure your products are priced correctly.

Remember cheap products can be perceived as low quality while products that are priced too high might not attract enough buyers.

It’s important to regularly review the market prices for your products to find that sweet spot where you can offer a competitive price without sacrificing profitability.

There are tools specifically designed to help you monitor your product pricing such as Repricer.com Informed.co and ChannelMax.com.

These tools use sophisticated algorithms to analyze market data competitor pricing and other factors to help you stay ahead of the curve.

Discontinue Those Slow-Moving Products

Sometimes you might have products that just aren’t selling.

It’s okay to let go! Holding onto slow-moving products can drain your resources and limit your ability to focus on your bestsellers.

Instead of letting them gather dust in your warehouse consider discontinuing these products to free up your time money and energy to focus on what’s working.

Upselling and Cross-selling: Adding Value and Increasing Sales

You’ve made a sale but there’s always room for more! Upselling and cross-selling are two powerful techniques that can help you increase your average order value (AOV) and boost your overall sales.

Upselling is like offering a customer a slightly upgraded version of the product they’re about to purchase.

For example if someone is buying a basic set of headphones you might offer them a premium model with additional features for a slightly higher price.

Cross-selling on the other hand is like suggesting complementary products that go well with the original purchase.

If someone is buying headphones you might suggest a stylish carrying case or a portable charger.

The beauty of upselling and cross-selling is that customers are more likely to make additional purchases when they’ve already decided to buy from your brand.

The Magic of Marketing

Now let’s move on to the world of marketing where you can connect with your customers and build lasting relationships.

The Importance of Customer Service: Building a Loyal Following

Remember customer service isn’t just about resolving problems; it’s about building a positive experience for your customers.

It’s like treating them with kindness and respect making them feel valued and appreciated.

Studies show that a whopping 94% of consumers consider customer service a factor when choosing a brand.

In today’s competitive world excellent customer service can make a significant difference in attracting and retaining customers.

Email Marketing: Keeping the Conversation Going

Email marketing remains a powerful tool for engaging with your customers even in our digital age.

The easiest way to get quick wins with email marketing is through automated abandoned cart emails.

Remember those customers who put items in their shopping cart but didn’t complete the purchase? They’re still ripe for the picking!

A gentle reminder through email can nudge them to complete their purchase.

Studies have shown that abandoned cart emails can recover 3-14% of lost sales and sending multiple follow-up emails can even increase those results.

The Final Touch: Building a Business Worth Selling

As you work diligently to grow your ecommerce business you might have the long-term goal of selling it for a handsome profit.

The value of an ecommerce business is often calculated based on its monthly net profit.

The higher your profits the higher the value of your business.

By implementing the strategies we’ve discussed you can not only boost your sales but also increase the value of your business.

So my dear friend embrace the “lazy” strategies and see the magic they can work for your ecommerce business.

It’s a journey of continuous learning growth and connection.

Remember it’s not about being lazy it’s about finding the most effective and efficient ways to reach your goals.

16 Lazy (But Proven) Ways to Boost Ecommerce Sales