Halloween is right around the corner and it’s time to get your marketing campaigns ready to scare up some excitement! It’s a chance to unleash your creativity and really connect with your audience.
Every year brands get more and more clever with their Halloween marketing and I love seeing what new and spooky ideas pop up.
This year I’m going to share some of the most creative and effective Halloween marketing campaigns I’ve seen.
These campaigns are sure to inspire you to create something amazing.
Feeling like your Halloween marketing is a bit… blah? 👻 Don’t worry, I’ve got you covered. Check out these killer campaigns for some serious inspiration. Let’s get spooky!
14 Halloween Marketing Campaigns That Will Leave You Eerily Inspired
Feeling like your Halloween marketing is a bit… blah? 👻 Don’t worry, I’ve got you covered. Check out these killer campaigns for some serious inspiration. Let’s get spooky!
Embrace the Spooktacular Power of Video
Remember that old saying “a picture is worth a thousand words?” Well in the digital age a video is worth a million.
For Halloween marketing a well-crafted video can really capture your audience’s attention and make your brand stand out.
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Temptations: A Cat-tastic Horror Flick: Temptations the cat treat company created a hilarious and terrifying short film for their new catnip. It’s a “scary movie” made specifically for cats complete with spooky sound effects and creepy visuals. They cleverly used the power of video to create a buzz among cat owners generating tons of shares and laughs.
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Svedka: The Curse of a Viral Ad: Svedka took a different approach with their video campaign. Instead of a traditional spooky ad they played on the idea of ad fatigue. They started their video with “By watching this you’re now cursed” making viewers feel compelled to share it with their friends (or enemies!) to break the curse. This tactic cleverly used social media to get people talking about Svedka increasing brand awareness and generating laughs.
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Bacardi: The Zombie Cocktail Comes to Life: Bacardi’s stop motion animation for their Halloween campaign was just fantastic. It featured a spooky refreshing cocktail called “The Zombie” which they brought to life with fun stop-motion animation. This creative approach was engaging memorable and perfect for capturing the spooky spirit of Halloween.
Leverage the Power of Partnerships
Partnerships can really amplify your marketing efforts especially during a high-engagement time like Halloween.
Collaborating with other brands can help you reach a wider audience and create a more unique and memorable experience.
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Netflix and Lyft: Stranger Things in Real Life: The hit show “Stranger Things” teamed up with Lyft to create “Strange Mode” a unique experience for riders in Los Angeles and Philadelphia. This campaign took riders on a spooky and memorable ride making use of immersive technology and clever marketing to bring the show’s world to life.
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McDonald’s vs. Burger King: The Clown Whopper Showdown: This is a classic Halloween marketing example. Burger King capitalized on the popularity of the movie “IT” with a clever campaign that encouraged people to come dressed as a clown for a free Whopper. It was a bold move that played on everyone’s fear of clowns and created a ton of buzz.
Get Creative with Your Products and Promotions
Think outside the box and use your products and promotions to create something truly unique and spooky.
It’s a chance to get creative have fun and really engage your audience on a deeper level.
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Tesco: Spooky Supermarkets: This European supermarket really took Halloween to the next level. Shoppers found all sorts of scary surprises throughout the store from clowns to a head on a plate! This bold move was eye-catching and created a memorable experience for shoppers.
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Fanta: Ghoulish Graphics & Snapchat Filters: Fanta gave their cans and bottles a scary makeover complete with unique QR codes that unlocked exclusive Snapchat filters and lenses. It was a fun and engaging way to bring the Halloween spirit to life and encourage social sharing.
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M&M’s: A Spooky Twist on a Classic: M&M’s kept their usual campaign theme – the M&M’s being eaten – but added a spooky twist for Halloween. Their campaign featured a yellow M&M meeting a gruesome end creating a funny and memorable ad.
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Guinness: Ghoulish Coasters & Boo-tiful Sales: Guinness kept their Halloween campaign simple but effective. They offered special edition coasters featuring ghosts and goblins for every Guinness beer bought on Halloween night. This straightforward strategy increased sales and created a fun collectible for customers.
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Snickers: The Horseless Headsman: Snickers brought a fun twist to the classic Headless Horseman with their “Horseless Headsman.” This campaign was a fun and creative way to play off their “You’re not you when you’re hungry” tagline and generate some laughs.
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Chipotle: Boo-tiful Burritos: Chipotle always has fun with their marketing. They used a simple but effective pun to create a “Boo-tiful” offer. Customers who came in costume on Halloween received a $4 burrito. It was a smart way to promote their product and get people excited about Halloween.
Go Beyond the Traditional: Embrace the Unexpected
Don’t be afraid to think outside the box and try something completely different.
Sometimes the most unexpected campaigns are the most successful.
- Westlake Ace Hardware: Zombie-Friendly Certification: Who would think a hardware store could make a Halloween campaign work? Well Westlake Ace Hardware created a hilarious news report claiming they were awarded a “zombie-friendly business” certification. It was a clever and unexpected approach that got people talking and generated some laughs.
Make it Personal: Connect with Your Audience
Don’t forget that Halloween is about having fun and creating memories.
Try to connect with your audience on a personal level whether it’s through humor nostalgia or a shared experience.
- Netflix: The Spookiest Shows & Movies: Netflix played off the popular phrase “Netflix and Chill” to promote their scariest shows and movies. It was a simple but effective way to remind viewers that Netflix is the go-to place for scary movies and TV shows.
Tips for Creating a Spooktacular Halloween Campaign
- Think about your target audience: What will appeal to them? What scares them? What makes them laugh?
- Keep it simple: The best campaigns are often the simplest. Don’t try to do too much.
- Use a consistent theme: This will help to create a strong brand identity.
- Promote your campaign on social media: Use hashtags run contests and share engaging content.
- Track your results: Measure your success so you can improve your campaigns for next year.
Remember Halloween is about having fun!
So don’t be afraid to get creative and let your inner ghoul run wild.
With a little bit of planning and a lot of creativity you can create a Halloween marketing campaign that’s sure to leave a lasting impression.
Let me know your ideas.
I’d love to hear what kind of spooky campaign you’re cooking up.
Feeling like your Halloween marketing is a bit… blah? 👻 Don’t worry, I’ve got you covered. Check out these killer campaigns for some serious inspiration. Let’s get spooky!