Ah the world of online courses.

Such a bustling exciting place full of potential! And to truly unlock that potential you need a landing page that sings a page that draws people in and makes them say “Yes I want to learn this!”

Now I’ve seen my fair share of landing pages over the years some good some… well let’s just say they could use a little TLC.

But there are certain shining examples out there ones that really capture the essence of what a landing page should be.

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12 Online Course Landing Page Examples You Need to Copy

These 12 examples are like little treasure maps guiding you to success with your own online course landing page.

They are all unique yet they share common threads like the warmth of a shared story around a crackling fireplace.

1. Lewis Howes: The School of Greatness

Lewis oh Lewis he’s a master of the personal touch isn’t he? His website is like a warm handshake inviting you in.

Those hashtags in his menu? Genius! He’s showing you exactly what he’s got to offer like a seasoned storyteller sharing his wisdom.

His images? Real authentic drawing you in with their genuineness.

He’s also a believer in the power of testimonials.

He knows that hearing from others who have benefited from his work speaks volumes builds trust and encourages others to take that leap.

And then there’s the call to action – a big bold button that screams “Text me! I’m here for you.” It’s a little bit daring a little bit unexpected and it shows that Lewis is not just a name on a screen he’s a real person ready to connect.

2. Mari Smith: The Queen of Facebook

Mari she’s a force of nature a master of her craft.

Her landing page is clear concise and focuses on the benefits she offers.

She’s all about giving you what you need not about bragging about her own achievements.

She starts with a powerful value proposition letting you know exactly what she can do for you right away.

Then she lays out her expertise highlighting her credentials and her experience.

This is like a master craftsman showing you their tools and their skills giving you confidence in their abilities.

And of course Mari knows the importance of social proof.

She features testimonials highlighting how she’s helped others.

She also includes mentions in publications like Forbes Fast Company and The New York Times adding even more weight to her credibility.

It’s like having a trusted friend vouch for her reinforcing that you’re in good hands.

3. Gary Vaynerchuk: VaynerMedia

Gary he’s a whirlwind of energy a true entrepreneur who embodies the hustle.

His website is all about connection about building a community.

He’s not afraid to share his own journey his own vulnerabilities which only makes him more relatable.

He draws you in with his social media presence making it clear that he’s not just a disembodied voice on the internet but a real person with a real personality.

He’s engaging he’s authentic and he’s always there to offer a helping hand.

Gary also knows the power of a strong call to action.

He encourages you to sign up for his newsletter to attend his events to connect with him on social media.

He’s building relationships creating a sense of community that keeps people coming back for more.

4. Pat Flynn: Smart Passive Income

Pat’s website is like a calm oasis a breath of fresh air in a hectic world.

It’s clean organized and easy to navigate.

He understands the power of good design of creating a space that invites you in and makes you want to explore.

He offers a variety of content from blog posts and podcasts to courses and workshops.

He gives you choices catering to your specific needs and interests.

He’s like a friendly guide offering you a variety of paths to reach your destination.

Pat also knows the value of clear descriptions.

His course descriptions are brief but informative giving you a good understanding of what you’ll gain by taking his courses.

This is like providing a roadmap giving you a clear understanding of where you’re going before you embark on the journey.

5. Russel Brunson: ClickFunnels

Russell is a master of persuasion a true sales funnel guru.

His website is a perfect example of using video to draw people in.

That video introducing him? It’s like a good movie trailer grabbing your attention and leaving you wanting more.

He understands that video is more engaging than text alone that it can create a personal connection and build trust.

It’s like having a conversation with him directly hearing his voice and seeing his passion.

He also focuses on building a community inviting you to join his Two Comma Club.

It’s like a secret society a group of like-minded individuals who are all striving for success.

6. Marie Forleo: Marie Forleo International

Marie she’s a vibrant charismatic leader a true inspiration.

Her landing page is bold confident and instantly captures your attention.

She doesn’t shy away from showcasing her personality and her achievements.

She makes a big entrance just like she does on stage with a short impactful video.

She’s not afraid to be herself to show her enthusiasm and her passion.

It’s like having a conversation with a friend someone you can trust and relate to.

Marie also utilizes white space effectively making her page look clean and organized.

It’s like a well-designed room allowing each element to breathe and stand out.

She’s not afraid to be concise to get to the point and deliver the information you need.

7. Neil Patel: Neil Patel

Neil he’s a walking encyclopedia of marketing knowledge a true expert.

His website reflects his expertise with a clean modern design and clear concise copy.

He’s all about getting to the point about offering solutions to your marketing problems.

He uses targeted calls to action like his “Yes I want to work with Neil” button.

He’s not shy about showcasing his services but he’s also not pushy.

It’s like a seasoned professional offering you a solution tailored to your specific needs.

Neil’s landing page is short focusing on key elements and inviting you to explore further.

He’s like a teacher who gives you the foundation encouraging you to learn more on your own.

8. Kim Garst: Kim Garst

Kim she’s a dynamic influencer a true marketing maven.

Her landing page is colorful eye-catching and reflects her energetic personality.

It’s like a vibrant tapestry weaving together different elements to create a cohesive picture.

She uses a clear headline and subheading getting straight to the point and explaining what she can do for you.

She’s like a guide showing you the path to success and encouraging you to take the first step.

Kim also emphasizes authenticity and trust.

She’s not afraid to share her own story her own struggles and triumphs.

It’s like a friend sharing their experiences building a sense of connection and trust.

9. Amy Porterfield: Amy Porterfield

Amy she’s a marketing mastermind a true entrepreneur who understands the power of building a community.

Her landing page is clean organized and full of useful resources.

It’s like a well-stocked library offering you a variety of information and tools to help you on your journey.

She focuses on providing value offering free resources like her course creation starter kit.

She understands that giving something valuable for free is a powerful way to attract people to your email list and build a relationship with them.

Amy also utilizes a consistent color scheme and typography creating a cohesive and professional look.

It’s like a beautiful piece of furniture with every detail carefully considered and crafted to perfection.

10. Brendon Burchard: Brendon Burchard

Brendon he’s a high-performance coach a motivator who inspires people to reach their full potential.

His website is a showcase of his accomplishments showcasing his experience and his expertise.

He uses a powerful video testimonial as his main call to action.

It’s like watching a highlight reel showcasing his work and the impact he’s made on others.

It’s powerful inspiring and leaves you wanting to learn more.

Brendon also offers a variety of resources from podcasts and books to courses and programs.

He’s like a mentor offering you a variety of tools to help you reach your goals.

11. Chalene Johnson: Chalene Johnson

Chalene she’s a vibrant personality a health and fitness guru who lives her life with passion.

Her website is a reflection of her personality with a focus on building a strong community.

She encourages personal connection offering a unique way to reach out through a voice message.

It’s like having a personal chat with her a chance to share your thoughts and ask your questions.

Chalene also knows the importance of a strong lead magnet using a pop-up form to capture leads and build her email list.

It’s like a warm invitation offering something valuable in exchange for your email address.

12. James Wedmore: James Wedmore

James he’s a digital entrepreneur a mentor who helps other entrepreneurs build their online businesses.

His website is all about empowering others about giving them the tools they need to succeed.

He uses a clear and concise headline and subheading explaining his services in an easy-to-understand way.

He’s like a friend offering guidance and support along the way.

James also offers a variety of resources from courses to podcasts to free programs.

He’s not afraid to provide value for free knowing that this is a powerful way to build trust and attract new customers.

The Secret Sauce of a Successful Landing Page

Now these landing pages are more than just pretty faces they are carefully crafted like a well-seasoned stew with just the right blend of ingredients.

Here’s the secret sauce that makes them so effective:

A Clear Value Proposition: The landing page should clearly communicate what the course is about and what benefits the learner will get. It’s like a delicious menu tempting you with the promise of a satisfying meal.
A Compelling Headline and Subheadline: These are your first impressions so make them count. They should grab attention and immediately pique the learner’s interest. It’s like a catchy song title drawing you in to hear the melody.
Strong Visuals: Images and videos play a crucial role in engaging the learner and making the landing page more appealing. It’s like a beautiful window display showcasing the treasures inside.
Social Proof: Testimonials and reviews add credibility to your course and build trust. It’s like having a group of friends recommend a great restaurant giving you confidence to try it out.
A Clear Call to Action: Make it crystal clear what you want the learner to do next. Use strong action verbs and make it easy for them to take the next step. It’s like a well-lit exit sign guiding them to the next stage of their journey.
A Well-Organized Structure: The landing page should be easy to navigate and understand. It should be organized in a logical way making it easy for the learner to find the information they need.
A Consistent Look and Feel: The landing page should be visually appealing and reflect your brand identity. It should be consistent with your overall marketing materials.
Mobile Responsiveness: More and more people are browsing the internet on their smartphones. Ensure that your landing page is optimized for mobile devices.

LearnWorlds: Your Landing Page Toolkit

Now I know creating a landing page from scratch can seem daunting like trying to build a house without any tools.

That’s where Learnworlds comes in offering you a powerful toolkit to create professional and effective landing pages.

With Learnworlds you can choose from a variety of templates customize them to your heart’s content and easily add all the elements we talked about from images and videos to testimonials and calls to action.

It’s like having a team of skilled builders at your fingertips ready to help you create a landing page that shines.

So dear reader take these examples to heart and start building a landing page that will attract and convert learners.

Remember it’s all about creating a space where people feel welcomed inspired and eager to learn.

And remember creating a successful online course landing page is a journey not a destination.

It takes time experimentation and a little bit of heart.

But with the right tools and the right mindset you can create a landing page that will help you achieve your online course dreams.

12 Best Online Course Landing Page Examples You Need to Copy