Finding fresh keywords is like discovering hidden gems – exciting and rewarding! As a website owner expanding beyond your current keyword rankings is crucial for growth.
More keywords mean more traffic more visibility and ultimately more success.
But where do you even begin this thrilling keyword hunt?
Let’s dive into eleven awesome ways to uncover those sparkling new keywords and boost your website’s performance.
We’ll also explore how these strategies benefit both your rankings and your bottom line.
Get ready for some serious keyword discovery!
1. Unleash the Power of SEMrush Keyword Magic Tool
This isn’t your grandma’s keyword research! SEMrush Keyword Magic is a powerhouse tool that helps you analyze your search market uncovering thousands of keywords related to your niche. The best part? You can filter out keywords you’re already ranking for focusing your energy on fresh untapped opportunities. Plus it has some seriously smart AI integrations that pinpoint keywords with the best ranking potential for your specific website.
Think of it like this: you feed the tool a “seed keyword” – a broad term related to your industry.
Then you add your homepage URL and target location.
Click “Search” and BAM! Thousands of relevant keywords appear.
Use the “Exclude Keywords” filter to remove those you already dominate and you’re left with a goldmine of possibilities.
Adding these new keywords to your SEMrush keyword lists helps keep everything organized and easily trackable.
It’s seriously like having a keyword concierge!
Mastering the Art of Keyword List Management with Semrush
Once you’ve unearthed a treasure trove of new keywords don’t just leave them scattered! Organize them effectively using Semrush’s keyword lists.
This isn’t just about neatness; it’s about strategic keyword management.
Think of it as your personal keyword army – well-organized and ready for action.
Regularly update these lists to stay ahead of the game and always have fresh opportunities at your fingertips.
This dynamic approach keeps your SEO strategy sharp and adaptable.
2. Tapping into Google Keyword Planner: A Freebie with Potential
Google Keyword Planner is a free tool but don’t let that fool you – it packs a punch! While primarily designed for paid search campaigns it can also unearth valuable organic keyword ideas.
Access it through your Google Ads account.
You can either start with keywords you already have in mind or let the tool suggest keywords based on your website or a specific product/service URL.
The Keyword Planner shows you related keyword variations along with crucial metrics like average monthly searches competition and top-of-page bid.
This gives you a clear picture of how difficult it is to rank organically (or how much it might cost to rank via paid ads). Use the filters to refine your list focusing on keywords that genuinely align with your business goals.
Don’t get overwhelmed by numbers; focus on finding gems that fit perfectly within your strategy.
Drilling Down on Keyword Metrics in Google Keyword Planner
Understanding the metrics Google Keyword Planner provides is vital.
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Average monthly searches tell you how popular a keyword is; competition gives you an idea of how tough it is to rank; and top-of-page bid shows how much advertisers are paying.
Don’t just blindly chase high-volume keywords; consider the competition level.
A moderately-searched low-competition keyword might be more valuable than a highly-searched extremely competitive one especially when starting out.
Strategically select keywords that offer a good balance between search volume and achievable ranking difficulty.
3. Strategic Keyword Grouping with Semrush’s Keyword Strategy Builder
The SEMrush Keyword Strategy Builder is a must.
It groups relevant keywords by thematic relevance showing you how to structure your content for optimal SEO.
It’s like having a roadmap for building thematic authority within your niche.
You input a keyword select your target location click “Create List” and the tool presents your keyword strategy in two views: Topic Overview and Page Details.
Both views organize keywords into main pages (pillar pages and subpages) providing a clear structure for your content creation.
Building Thematic Authority with Semrush’s Keyword Strategy Builder
By creating the pillar and subpages suggested by the Keyword Strategy Builder you’re building topical authority – essentially becoming an expert in the eyes of search engines.
This significantly boosts your organic visibility.
The “Topic Overview” lets you zoom in on specific topic areas.
Click on a blue topic to see which keywords are grouped under it.
Then click “View Details” to see the corresponding pillar page and all its related subpages along with their associated keywords.
Using this tool ensures your content is strategically aligned maximizing your chances of ranking for a broad range of keywords.
4. Unearthing Hidden Keyword Opportunities in Google Search Console (GSC)
Google Search Console is a treasure trove of information often overlooked.
It’s a free tool showing you how your site performs in search results and provides valuable insights into your technical SEO.
Importantly it lists the queries (keywords) your site is already ranking for – a fantastic resource for discovering new opportunities!
Within GSC go to “Search Results” under the “Performance” tab (or just “Performance” if “Search Results” isn’t visible). Activate “Average position.” Scroll down to see all the keywords your site ranks for.
Now start scanning! Identify terms you’re already ranking for but haven’t created specific content targeting directly.
This is a low-hanging fruit opportunity to optimize existing content or create new pieces!
Deep Dive into GSC: Analyzing Specific Page Performance
Don’t just look at overall keyword performance in GSC.
Investigate individual pages! In the “Performance” tab click “+New” and select “Page…” Enter a page URL selecting “Exact URL” from the dropdown.
Review the queries that page ranks for.
This provides granular insights often revealing keywords you can target with blog posts articles or website copy.
You might find you’re ranking for variations or related terms you can capitalize on with optimized content.
This process helps you fine-tune existing content and identify gaps to fill for better SEO performance.
5. Identifying Keyword Gaps: What Your Competitors Are Doing (and You Aren’t)
Keyword gaps are terms your competitors rank for but you don’t.
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This is a potent opportunity for improving your rankings and visibility.
Semrush’s Keyword Gap tool is your weapon of choice here.
Enter your domain and up to three competitors and click “Compare.” The tool will highlight keywords your competitors are ranking for but you’re missing out on.
Pay close attention to Keyword Difficulty (KD%) – a 0-100 score indicating how hard it is to rank for a specific keyword.
Lower KD% means better chances of ranking.
Capitalizing on Competitor Keyword Gaps for SEO Advantage
Analyzing competitor keyword gaps isn’t just about stealing their keywords; it’s about understanding market demand.
Look for relevant keywords with low KD% and reasonable search volume.
Create high-quality content targeted at these keywords.
This strategic move can drastically improve your search visibility and attract more qualified traffic.
Don’t just copy their content; analyze their approach and create something better more unique and more valuable for your audience.
6. Reclaiming Lost Keywords: Turning Setbacks into Opportunities
Websites sometimes lose keyword rankings for various reasons such as mismatched search intent.
For example an article targeting “best kayaks” might also rank for “best inflatable kayaks” if mentioned in the article.
However if the article doesn’t focus on inflatable kayaks specifically you could lose that keyword ranking.
To regain lost keywords create fresh targeted content.
Even better target keywords your competitors have lost – a savvy move!
Leveraging Competitor Keyword Loss with SEMrush Organic Research
Semrush’s Organic Research tool helps identify keywords your competitors have lost. Enter their domain click “Analyze” and look at the “Organic Top Positions Changes” section. Click the “Lost” tab then “View all # keywords.” This shows keywords they’ve lost along with the ranking URL for each keyword. Look for keywords with significant traffic changes. If relevant to your business target them to potentially boost your traffic. This is like finding discarded gold nuggets – valuable and easily claimed!
7. Mining the “People Also Ask” Feature for Long-Tail Keywords
Google’s “People Also Ask” box displays related questions perfect for uncovering long-tail keywords – highly specific search queries.
These often indicate strong user intent.
Look for questions you haven’t already addressed in your content.
Creating new blog posts or articles specifically targeting these queries can significantly broaden your keyword reach.
This is a smart strategy to target more niche high-intent traffic.
Expanding Keyword Discovery with “People Also Ask” Iterations
The magic of “People Also Ask” lies in its expandable nature.
Click on a question and more related questions pop up! Keep clicking to uncover even more keyword ideas.
This iterative approach is invaluable for finding those highly specific long-tail keywords that often have less competition.
This is like unearthing hidden treasures deep within the search engine results – rewards for perseverance!
8. Harnessing Google’s Autocomplete for Keyword Inspiration
Google’s autocomplete provides related search suggestions as you type.
Use this to brainstorm related queries.
Type terms related to your niche and offerings seeing the suggestions that appear.
This simple technique can spark tons of new keyword ideas.
It’s like having a keyword brainstorming partner right at your fingertips.
Uncovering Brand-Specific Keywords Through Autocomplete
Don’t just use generic terms! Type your brand name to see what people search for related to your business.
This can reveal unexpected needs or opportunities.
For instance you might discover people are searching for “free samples” or “how to contact us” – indicating gaps in your website’s content.
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Filling these gaps leads to a more comprehensive and user-friendly online presence benefiting both SEO and user experience.
9. Analyzing Related Searches for Further Keyword Exploration
Google displays “related searches” at the bottom of search results pages.
Like “People Also Ask” and autocomplete these offer additional keyword possibilities.
Click on these related searches; they will often lead to new lists of related searches.
Repeatedly click to unlock a wealth of relevant keyword gems.
Unlocking Keyword Goldmines with Iterative Related Search Exploration
The “related searches” feature is incredibly powerful because it allows for recursive exploration.
Each click opens up a new set of related searches.
By repeatedly following these links you can uncover a massive network of relevant keywords moving from broad terms to highly specific long-tail phrases.
It’s a bit like exploring a complex cave system; you never know what hidden chambers you might discover!
10. Leveraging Online Forums for Audience-Centric Keyword Research
Forums like Reddit or Quora offer unparalleled insights into your audience’s questions and concerns.
This is invaluable for keyword research! Visit relevant subreddits or Quora topics.
Use forum search functions to find questions containing words like “who” “what” “when” “where” “why” and “how.” This approach identifies user needs and preferences turning them into valuable keyword opportunities.
Understanding Audience Needs and Interests Through Forum Keyword Research
By actively participating in and monitoring relevant forums you gain a deep understanding of what your target audience is truly interested in.
This knowledge transcends simple keyword identification.
It helps you understand their pain points their aspirations and their overall needs.
This understanding drives you to create highly relevant and valuable content ensuring your SEO efforts effectively resonate with your target demographic.
This builds trust and increases engagement making your website a valuable resource for your audience.
11. Identifying Trending Keywords for Short-Term Traffic Boosts
Trending keywords are topics gaining popularity within your niche.
They aren’t always evergreen (long-lasting) but they can provide short-term traffic leads and sales boosts.
Use Google Trends; enter your product or niche and click “Explore.” Change the timeframe to the last 30 days to see recent trends.
Look at the “Related topics” and “Related queries” sections.
High percentages or the word “Breakout” indicate significant growth.
Click to find even more trending keywords.
This is a quick win strategy for tapping into current conversations and gaining short-term traction.
Balancing Evergreen and Trending Keywords for Sustainable SEO Success
While trending keywords can provide temporary boosts don’t neglect evergreen keywords – those consistently relevant over the long term.
The best SEO strategy balances both.
Trending keywords help you capitalize on immediate opportunities while evergreen keywords provide a foundation for sustainable long-term growth.
Think of it as a combination of short bursts of speed (trending) and consistent marathon running (evergreen) for maximum SEO effectiveness.
Prioritizing Keywords and Monitoring Performance
After gathering numerous keyword ideas prioritize based on traffic potential and conversion rates. Use Semrush’s Keyword Overview tool to analyze up to 100 keywords at once. Look at Personal Keyword Difficulty (PKD%) – a measure of how difficult it will be for your site to rank. Lower PKD% indicates better chances. Also consider keyword volume and intent. Aim for a balanced keyword mix targeting various stages of the marketing funnel.
Tracking Keyword Rankings with Semrush’s Position Tracking
Create a Position Tracking project in SEMrush to monitor keyword rankings.
Add your keywords select your target search engine device location and language.
The report shows ranking changes estimated traffic fluctuations and competitor alerts.
Review keyword performance regularly – noticing which pages rank well and which need improvement.
Use Semrush’s SEO Writing Assistant to optimize underperforming content.
Also track your competitors’ rankings to see when opportunities arise to reclaim lost ground.
Finding and using new keywords is an ongoing process.
It’s a journey not a destination and it requires continuous adaptation and improvement.
Remember the best SEO strategy is a blend of smart keyword research high-quality content creation and consistent performance monitoring.
Happy keyword hunting!